Blog #6:不可不認識的饒舌系品牌:OVO
這幾年真的覺得自己老了。原來從美國畢業回港經已七年,這七年間回美國共兩次,第一次是2011年去了美國邁阿密的Ultra Music Festival,接著便是去年農曆新年,到訪了洛杉磯和拉斯維加斯。
可能家人見去年的行程相當不俗,他條得來又叫有點細藝,於是今年便喊著安哥,要回來西岸這兩個城市。
雖然只是一年之隔,今次卻如夢初醒,發現了一些變化。首先,落機租車時,發覺他們提供的不再是Garmin出品的導航GPS,而是一部Android電話,集Wifi蛋、電話、GPS於一身,非常方便。然後,我發覺今時今日把iPod放在車廂內,經已不再是一件危險事,以往很多朋友因為計數機和iPod,而被賊人打爆玻璃再偷走。現在,iPod已經停產,成為不值錢的古董了。還有一樣,就是戲院竟然開始劃位,而且票價從七年前的12元美金,加到17元,看來香港很快會追到這個通脹吧。
七年,會變的固然多的是,那麼不變的呢?
時裝方面,當年我們追棒的Kanye West、Pharrell,直至今天,他們依然呼風喚雨,尤其是兩者跟adidas的合作更是劃時代的企劃,甚至令品牌重新領導球鞋市場。
這兩位哥哥仔另一共通點是rapper這身份,這幾年另一位冒起的Drake,恰巧也是加拿大籍rapper。
Drake紅歌紅人不特止,還開設了自己品牌OVO。OVO全名October's Very Own,起初是Drake和朋友開設的唱片公司,October是他出生的月份。唱片公司做得好,很快便開設了同名自家服飾線,以及多倫多的首間店舖。生意好得驚人,連帶網上店大部份產品也是長期售罄的。後來,他更與Air Jordan合作,出了一對米色tone的Air Jordan 10,難買之極,結果是炒到天價,亦令Drake在潮流界的地位旋即飆升。試問有幾個rapper有資格跟Air Jordan合作?之前的可能要數Eminem,那雙還誇張,炒至數萬元!
今次來到洛杉磯,其中一個任務就是替兩位朋友在OVO的LA新旗艦店入貨。數天內先後到訪過兩遍,確實是長期擠滿了十多歲小朋友以及一班相當養眼的美眉,兩者購買力亦十分之高!雖然OVO的設計來來去去都是玩自己的貓頭鷹、OVO、祈禱logo,把它們印在不同產物上,可是往往也秒速完賣的,原因就是rapper的fans其實是很捨得用金錢來支持自己偶像,以及模仿他們的造型。這間接說明了Kanye West和Pharrell早期上位的驚人速度,又難怪Forbes雜誌最近一個報道預測未來最有錢的人會是rapper。
回想過來,這位加拿大rapper,貿貿然來到美國發展,不單止成為一線明星,還在這裡開設自己品牌分店,而且生意不比同一條街(N La Brea Avenue)的神級潮店Stussy、Undefeated、Union差,實在佩服萬分。
這種過江龍成功不禁令我憶起當年香港影星去荷里活發展的輝煌年代,揚威四海。可是,現在好像已沒這支歌仔唱了麼?
吖,順帶一提,Jordan跟OVO合作的新一個系列即將推出了,當中的黑魂AJ10固然出色,不過我參透到的反而是,快點趁OVO本線在香港未紅之前入手吧,以免遲下要捱炒價。早前在這介紹的Noah,便是最佳例子,看看出面的水貨店,你便會明白我一片苦心。
men's uno HK, 2016-2-16
http://hk.mensuno.asia/…/%E4%B8%8D%E5%8F%AF%E4%B8%8D%E8%AA%…
同時也有1部Youtube影片,追蹤數超過2萬的網紅EDEN KAI,也在其Youtube影片中提到,Thank you so much to my awesome fans in L.A. California! I had such an amazing time performing live and meeting you at my first show in Los Angeles! H...
la music festival october 在 EDEN KAI Youtube 的精選貼文
Thank you so much to my awesome fans in L.A. California! I had such an amazing time performing live and meeting you at my first show in Los Angeles! Hope to see you again soon! ~ Eden
Fans share from the heart after the show in October 2017.
- How was the show?
- Do you have anything you want to say to Eden?
SPECIAL THANKS for your outstanding support! I really appreciate your help in making this show happen:
WeWork L.A.
Bent Pixels
Far Bar L.A.
Cropsticks
CliqueNow
Tim Shiiba - video production and video editing
ABOUT EDEN KAI:
With millions of fans around the world, Eden Kai has earned his reputation as being a ukulele and guitar virtuoso, a Pop/R&B vocalist, and an accomplished actor. While many were first introduced to Eden when he joined the cast of Netflix and Fuji Television’s Terrace House: Aloha State, the young star’s success had already been years in the making. He has since gone on to make additional appearances on Terrace House: Tokyo 2019-2020, appeared on Shiro to Kiiro on Amazon Prime and has performed at the Fuji Rock Festival (the largest outdoor music festival in Japan), Nisei Week Festival in Little Tokyo, OC Japan Fair and ANA Honolulu Music Week in Waikiki. Eden’s accomplishments have earned him interviews by NBC News and The Yomiuri Shinbun (the world’s most circulated newspaper).
His most recent album, Home Sweet Home, released in 2018 and was recorded in Tokyo, Japan, produced by his music label in Japan Victor Entertainment. Three tracks from that album were featured in episodes of Netflix Japan’s Terrace House during the show’s Opening New Doors and Tokyo 2019-2020 seasons. The series also featured Eden’s instrumental compositions of “Touch the Sky” and “Feel the Earth.” “Monogatari” was his debut pop vocal single, which he wrote and performed on the show. That music, as well as Eden’s past album releases, can be heard on all major streaming services and is available for purchase on Eden’s official website, www.EdenKai.com.
In addition to working on his own music, Eden has collaborated with some of the world’s top artists and producers, including EXILE and Dream. One of his compositions was used to create “Anuenue,” a hit J-Pop single recorded and released by Dance Earth Party, which landed at #11 on the Oricon Music Charts in Japan.
Eden also recognizes the importance of using his music to help others. He has hosted several ukulele workshops in Honolulu and Japan, been the featured performer at the Waikiki Spam Jam, benefiting the largest non-profit in Hawaii that feeds the needy, and the Hawaii Food and Wine Festival from which proceeds helped local children in the community. Eden has donated proceeds from some of his songs to assist humanitarian causes, including the support of a health center in Haiti and the purchase of educational materials for children in Bangladesh.
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チャンネル登録、宜しく御願いします!
CONTACT(連絡): imagine@edenkai.com
MERCH(グッズはこちらから) : http://edenkai.store
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