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The Manila Economic and Cultural Office in Taipei (MECO) thanked Taiwan on Friday for donating US$200,000 to disaster relief efforts in the Philippines, as the country works to rebuild from damage caused by three major typhoons in recent weeks.
2020/10/17 (六)【產品經理Product Manager初階培訓班】
#認識產品經理職務內容 #建立商業概念 #醫藥品行銷戰術 #企劃流程介紹
線上報名網址 👉 https://forms.gle/1KURpKb9TPTjYtZL7
主辦單位：台灣光鹽生物科技學苑
課程日期：109年10月17日 (六) 09:00至17:00 (08:30開始報到)
課程地點：光鹽會議中心
授課師資：
毛知寒 瑪里士實業有限公司行銷部 副總經理
學員對象(符合下列其中一項均可)：
(1)對醫藥品行銷業務、產品經理工作感興趣者
(2)參加過醫藥品行銷業務、產品經理相關課程者(非本學苑課程亦可)
(3)本課程為產品經理之基本訓練，適合未來有意從事產品專員/產品經理的各領域人士
【授課大綱】
1.基本觀念 General concept
2.消費者購買模式 Consumer purchase model
3.市場行銷組合 Marketing mix
4.策略規劃 Strategic planning
5.企劃流程 Planning process
6.行銷戰術 Tactics
7.產品經理的角色 Product manager role
I.基本觀念 General concept
1.行銷的定義 Definition of marketing
2.各種商業概念的演進 Evolution of various business concepts
3.市場行銷v.s.產品導向概念 Marketing v.s. Product oriented concept
4.市場行銷v.s.銷售導向概念 Marketing v.s. Sales oriented concept
II.市場行銷組合 Marketing Mix
1.4P行銷理論 P’s
2.4C行銷理論 C’s
III.策略規劃 Strategic Planning
1.市場定位 Positioning
2.市場區隔 Market segmentation
3.選擇目標市場 Targeting
IV.企劃流程 Planning Process
1.企劃的目的 Why plan
2.企劃的成功或失敗 Success or failure
3.6階段企劃流程 6 process stage
4.企劃格式 Planning format
V.產品經理 Product Manager
1.產品經理扮演的角色 The role of product manager
2.產品經理的職務內容 Job description
3.產品經理的主要工作任務 Major tasks
【師資介紹】
毛知寒
現職：
瑪里士實業有限公司 行銷部 副總經理
學歷：
臺北醫學大學 藥學系 Taipei Medical University Bachelor of Pharmacy
Asia Institute Management – Mini MBA Course, Manila, Philippines
經歷：
楊森大藥廠 Janssen-Cilag Taiwan
台灣必治妥施貴寶股份有限公司 Bristol-Myers
回春堂製藥廠股份有限公司 Hei-Chun-Tung
顧問經歷：
醫藥工業技術發展中心 Medical and Pharmaceutical Industry Technology and Development Center
永勝藥品工業股份有限公司 Everest Pharmaceutical
教育訓練經驗：
Product management
Business management
Business development
課程費用：每人2,500元 團體報名(含2人以上)每人2,200元 p.s.含中午供餐及中場休息點心
*上課達滿時數六小時，並完成案例演練者，核發本課程結業證書
*因應疫情變化，為維護上課學員之健康，實施下列安心防疫培訓政策：
1.自本學苑公告日起(2020/9/14)至開課日(2020/10/17)，全面限制自境外返台者(不分國家)參加本學苑課程。
2.自課程公告日起(2020/9/14)至開課日(2020/10/17)凡有收到居家隔離、居家檢疫、自主健康管理者，均不得參加本學苑課程。
學苑信箱：bioschool@biotech-edu.com 學苑電話：02-2545-9721
This week I was fortunate to join a panel in Manila to discuss problems faced in the region when scaling an AI startup, although many factors are also encountered by other internet startups, but with corporations being the core force in driving innovation in the Philippines, the conversation was very focused on how to sell to and how to sell within a corporate setting. Here are 3 major takeaways from the panel which took place on Wednesday:
1. Manage expectations: This is one of the most important aspects when entering a new project. AI is not magic, you don’t want to over sell and under deliver. Manage their expectations and be honest, let them know how long it’ll take to get clean, usable data and how long it’ll take to train the model at what accuracy. Nothing cancels the project faster than failing to deliver repeatedly.
2. Understand how decisions are made in the corporate setting: Every company make decisions differently, just because you are selling to corporates doesn’t mean they all make decisions the same way. Some might require the CEO to make the call, some might be CTO, sometimes the decision might lie within the unit. You need to spend time to understand how the decision is made and solve their concerns accordingly.
3. Sell with the upside and mitigate the downside: Profit and Loss (P&L) are a manager’s nightmare, try proposing to only take a portion of the profit you generate at first, this way you won’t hurt their bottom line. This is a great way to get the ball rolling and get buy in from decision makers to try out your solution. Once you proof you are able to generate significant upsides, you can also better position your future deal.
- Jack An
Analyst, AppWorks
菲律賓！一個天主教為主要信仰核心的國家。
為何能包容外來的宗教，
經歷了三十年的時光。
來到菲律賓人間佛教的信眾們，
他們把信仰當成生命中使自己更好的一種學習，
像是大學的教育一樣，有主修與輔修。
主修天主教、輔修佛教，
但對他們來說都只是學習如何處理生命的課題，
如何讓自己變成更好的人。
信仰，是讓他們更往前進的一個能量。
你有多久沒有靜下來好好和自己對話呢？
在忙碌的都市生活，脫下五光十色的外衣和繁雜的壓力，
你有多久沒有好好的聆聽內心的聲音呢？
這一集和我們一起來進行菲律賓人間佛教與寺院巡禮吧！
給自己十分鐘寧靜的時光，
充飽生命的電，讓我們找到能量更往前進。
The Philippines is a Catholic country
However it accommodated another religion from afar
Humanistic Buddhism has rooted itself in this Catholic country, has grown and flourished in the last 30 years
Believers who are come here
treated their religion as a form of life learning.
Just like university education, one can choose a major, and a minor.
They major in Catholicism, and minor in Buddhism.
It’s all for the purpose of preparing themselves to the big questions of life and death,
and through the process, become a better person.
Many found strength through their religious beliefs.
Have you been busy lately?
We all know life in the city is busy and noisy. We get consumed in it all.
When was the last time you paid attention to that little voice inside you?
Follow us in this episode to visit the Buddhist temples in the Philippines
Give yourself 10 minutes of down time
Recharge, and move on.
🙏歡迎把這支影片傳給更多人，這幾天都要記下來唷！和我們一起享受這趟完整的心靈之旅吧！
Please like and share this video! Remember to mark these dates, come back with us for a complete spiritual experience at the Philippines!
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夫夫之道 fufuknows
Leo heyitsleo_kai
阿凱 eyo_wang
#佛光山 #人間佛教 #星雲大師
Moscow, here we come! EPICENTER SEASON 2, Team Secret vs. NaVi, Game 2 in a bo3 GRAND FINALS EU and CIS qualifier series! Watch MidOne hit another GODLIKE streak! #Hype #Epicenter #RoadToTI7 #SecretFighting
Don't forget to COMMENT, LIKE and SUBSCRIBE for EXCLUSIVE CONTENT!
-- SOCIAL MEDIA --
Twitter: TeamSecret
Instagram: TeamSecret
Facebook: TeamSecret
Website: www.TeamSecret.gg
____________________________
Editor: Andrew Hilton
-Apologies for the lack of English commentators (their stream was messed up)- EPICENTER SEASON 2, Team Secret vs. NaVi, Game 1 in a bo3 GRAND FINALS EU and CIS qualifier series! Watch MidOne hit another RAMPAGE! #Hype #Epicenter #RoadToTI7 #SecretFighting
Don't forget to COMMENT, LIKE and SUBSCRIBE for EXCLUSIVE CONTENT!
-- SOCIAL MEDIA --
Twitter: TeamSecret
Instagram: TeamSecret
Facebook: TeamSecret
Website: www.TeamSecret.gg
____________________________
Editor: Andrew Hilton
