🌻
美國聯準會(Fed)在美東時間22日下午2時(台灣23日凌晨2時)宣布利率維持在趨近零的水準,但暗示升息可能會比預期來得快一些,同時也大幅下修今年的經濟展望。
https://udn.com/news/story/6811/5764746
🌻Adobe(ADBE)電話會議內容讀後感
ADBE前兩天發表財報了.
這次ADBE在財報後下跌, 主要是兩個原因(如下). 不過個人覺得是瑕不掩瑜:
1. 因為之前已經漲了不少(投資人期望太高)
2. 因為Digital Marketing這部分的業務受到季節性的影響, 所以表現不是很突出(沒有比預期高出很多)
a. net new Digital Media ARR (3% beat vs guide, vs 15% beat in 2Q21 vs 35% beat in 3Q20).
b. 有分析師在問(“Maybe just -- can we double-click on the seasonality commentary in the quarter? Because if we look at the beat versus guidance on net new digital media ARR, it looks, at the same time you had the weakest beat, but then the strongest guide in the last three years, which kind of speaks to and confirm some of those seasonality comments that you made.)
i. 高層對此的回答是, 主要是疫情後, 加上正值夏季, 大家的日子回復到正常&放假外出, 所以這部分的業務有受到影響(I think going into the quarter, we had expected that the consumer with a little bit more return to normalcy as what's happening in the environment.)
ii. 高層又說了一些話, 不過重點就是他不認為這是甚麼大事”So, net-net, I would say that the growth prospects for that particular business and the growth drivers remain intact. But again, very much in line. And this is what we feel good about the insights that we're getting on the business.”
iii. 也提到, Q4通常會是digital marketing業務的旺季(表現會不俗的意思)
另外, 覺得這次令我印象深刻的是, 當高層與分析師提到這些事情:
• 常在一些公司的電話會議中提到omnichannel這個字(疫情後, 更明顯了). 這次高層也有提到. ADBE可說是omnichannel概念股:
o “I mean, a big part of that is more and more companies are thirdly doing the multi-channel omnichannel, whatever they want to call it. And I think that's only going to continue to be a driver of our Digital Experience Solutions. Because today that stable stakes and so we just look at it and say whether you're shopping in-store over they are shopping online. You need a solution that treats you like a customer that we know of.”
• 網路上影片(video)的興起, 以及串流影音, 有提高了Adobe的營收天花板(用句分析師的術語, 就是TAM (total addressable market) expansion.
• 當使用者製作了越來越多的內容, 內容管理(content management)的能力就越顯重要, 內容上的流程管理(workflow)也越顯重要. Adobe的產品能夠幫內容製作者解決這樣的問題.
• 而Adobe各產品間的相容性, 標準化, 整合能力, 是它的競爭優勢之一:
o And one of the things we did really well is what we called our named user deployment and how, you know, when we have these enterprise licensing agreements, we offer enterprises the ability to download and distribute within the companies. And the more we do training and evangelism of the products, that leads to adoption. So, I would say there's an element of standardization, there's an element of more content.
而最近ADBE有個新聞, 引起了我的注意, 就是它即將在自己的平台上, 提供付款服務(payment service). 根據之前研究SHOP的經驗, 這有可能會對股價造成一定的漲幅:
On Sept. 15, Adobe announced that it will add payment services to its e-commerce platform this year to help merchants accept credit cards and other ways of paying. The move will deepen Adobe's rivalry with e-commerce firm Shopify (SHOP).
For the service, Adobe has partnered with PayPal (PYPL), which will process a variety of payment types, including credit and debit cards as well as PayPal's own payment and buy-now-pay-later offerings.
https://www.investors.com/news/technology/adbe-stock-adobe-beats-fiscal-q3-targets/
接下來該怎麼辦? 對於基本面良好的公司如ADBE, 我能說的就是buy the dip(逢低買進)了. 供參.
🌻The Facebook Files
一個星期前, WSJ上面有個關於FB的大篇幅調查報導. 有興趣的可以看看.
The Facebook Files
https://www.wsj.com/articles/the-facebook-files-11631713039
這篇文章挺長, 也沒有看到華爾街中文版本的完整翻譯, 不過可以看看這篇:
https://on.wsj.com/2ZmFimp
"《華爾街日報》的相關調查顯示,這家社交媒體巨頭心知肚明,其平台會傷害用戶,而且是以該公司常常完全了解的方式造成傷害。目前,全球近半數人口都是Facebook旗下平台的用戶。其中一些證據尤其令人不安:據《華爾街日報》報導,Facebook的內部研究顯示,在報告稱有過自殺念頭的青少年中當中,有13%的英國用戶和6%的美國用戶把這種念頭歸結於Instagram。"
另一篇相關新聞:
https://www.thenewslens.com/article/156683
"《華爾街日報》於13日揭露Facebook的XCheck系統,也就是內部系統中的VIP名單,數百萬名人、政治人物與記者等知名公眾人物都在特別的一份「白名單」之內。"
"這些「貴賓」在社群上發布的內容可以躲過一般的審查系統,即使發布明顯的不當內容,也不會立即被刪除。《衛報》報導,Facebook的獨立監督委員會表示,在閱讀該篇報導後,決定要審查XCheck系統,並要求Facebook對其進行報告與解釋。"
🌻我喜歡的Apple TV影集, "Ted Lasso", 是這次艾美獎的大贏家, 很多主要演員都得獎了.
很高興這兩年, 因為有這部戲的陪伴, 讓我撐過了疫情, 家人離世, 以及一些烏煙瘴氣的事情.
前幾天看演員的得獎影片, 一位娛樂記者問得獎的男配角(也是編劇之一)說, 你覺得這部片的核心思想是甚麼. 他說, be curious, not judgemental.
就像得獎的女演員在劇中一開始是很鴨霸很壞心的球隊主人, 但這樣做是因為被前夫傷透了心, 所以想要弄垮離婚後分到的財產(也是前夫的最愛--球隊); 外表看起來永遠陽光燦爛做啦啦隊的男主角, 在青少年時父親自殺, 造成了他心裡永遠的痛&障礙(讓他在球賽時, 會有突發恐懼症).
我們每個人其實都有很多面, 很多個故事. 尤其在社群, 大家都是萍水相逢, 對彼此的了解都是非常片面的; 而有時候在社群裡, 看到有人會因為只看到一個面向, 就去下斷語. 這其實是人之常情很難避免, 所以我們需要常用第二層思考去提醒自己. 社群裡需要更多的同理心.
“Be curious, not judgmental” – Walt Whitman(惠特曼)(美國詩人)
Picture來源:
https://www.apple.com/newsroom/2021/09/apples-global-hit-comedy-series-ted-lasso-sweeps-the-2021-primetime-emmy-awards-scoring-history-making-win-for-outstanding-comedy-series/
同時也有8部Youtube影片,追蹤數超過2萬的網紅廖人帥,也在其Youtube影片中提到,謝謝JOLIN、蔡依林團隊、SONY唱片,你們給了華語流行音樂最大的影像創作空間,我知道這個作品背後更大的意義,是撐大這環境的創作框架,讓未來的創意能更自由更多可能性。 謝謝老高與小茉,我冒昧的邀請,你們竟然第一時間就支持這套新說故事方式,與出其不意的策略。 謝謝我的副導演:好餓,你不厭其煩細心...
「marketing management中文」的推薦目錄:
- 關於marketing management中文 在 貓的成長美股異想世界 Facebook 的最佳解答
- 關於marketing management中文 在 Facebook 的精選貼文
- 關於marketing management中文 在 國立臺灣大學 National Taiwan University Facebook 的精選貼文
- 關於marketing management中文 在 廖人帥 Youtube 的精選貼文
- 關於marketing management中文 在 蔡依林 Jolin Tsai Youtube 的最佳貼文
- 關於marketing management中文 在 蔡依林 Jolin Tsai Youtube 的最佳解答
marketing management中文 在 Facebook 的精選貼文
甜秘密MV就是去年9月的這幾天拍攝的,很懷念那種團隊一心想把作品做好的感覺,沒有大家的燃燒,想法只會是想法,能實踐出來才是最困難珍貴的,我真的很謝謝大家。也很期待未來能遇到合適機會將故事繼續發展下去(其實續集早已構思完成),以下是參與這計畫的優秀的夥伴,雖然我人在上海暫時無法跟你們並肩作戰,但希望台北的案子可以多多找他們合作,他們優秀且負責,100分好評,合作起來就是順順利利🍺
導演:廖人帥
編劇:廖人帥
副導演:好餓
製片:林阿蜓
執行製片:姚盈旭、高銘均
生活組:朱芸廷
攝影指導:游凱迪
攝影大助理:楊家哲、謝明捷
攝影組:楊景廷、何一勤 、蔡孟哲、張庭瑜
軌道操作員:徐純南、吳東陽
機械手臂:張亦誠、涂健旭
空中航拍:何文欽
燈光師:宋明哲、曾泓銘
燈光組:
李培源、莊凱程、洪名洋、謝憲欽、紀朝元、趙軍賢、吳芳源、陳柏成、蘇志豪、林祐聖、劉睿綱、劉志祥、藍功民
美術指導:雞肉飯
執行統籌:曾怡瑄
美術執行:邱粵、周庭羽
平面設計:張誠恩、許之
美術助理:李庭萱、程凱揚
美術實習生:
鄭淳方、陳頎、黃珮慈、黃莉婷
特別感謝:許慈恩
質感總監:陳新發
質感統籌:林佩蓁
質感執行:許毓娟、陳欣慧
質感專員:
謝忠恕、郭佳妤、吳妍樺、翁弋涵、陳靖恩、陳孟晴
大魚雕塑:陳家宏、莊清泰
竹編:禮竹軒工作坊
分鏡師:蘇昕昱
服裝總監:李懿格
服裝師:
許巧瑩、阮佩華、李驊娟
妝髮設計:
章鉝涵、王長詩、林亞靜
演員管理:李怡萱
演員管理執行:高欣郁
爆破組:
林正德、蔡雅玲、李忠隆 、黃合陽
場務:
張家瑋、唐偉城、韓子翔、林韋廷、陳茂榮、呂彥霆、李佳杰、任奕嘉、張維展、李正豪
側拍花絮:亞歷三小、彭晟樟、歐陽士祥
舞蹈統籌:王守婕
舞者:
賈皓鈞、高紹桓、黃顯翔、蔡儀蘋、劉樸、郭靜婷、李英如
排版設計:吳建龍
演員:
布雷克、朱俐安、姜雲、玉兔、 陳曉君、江忠明、程怡慈、陳冠任、羅濟豪、張茗昱、王勇達、高志偉、張鶴騰、潘皇佐、千苡桐、李香均、珊卓拉、朱珮瑢、謝東豪、林道禹、楊東益、羅大偉、王郁仁、李凱文、陳柏彰、林秉憶、邱望、陳思叡、張文忠、饒宇玉、劉書寧、周羽宸、王竣民、傅小娟
剪接:廖人帥、好餓
視覺特效製作:再現影像製作股份有限公司
視覺特效總監:郭憲聰
特效製片:黃棨雋
技術總監:范屹閔
動畫總監 :陳尚柏
CG總監 :陳昭詠
特效協調 :王建程、易采慧、陳姵均
合成組長 :謝欣霏
資深合成師 :朱益華、徐佳佑、黃耀霆
助理合成師 :李珞丞
數位視覺設計師 :王建程、吳沄芳、江佳芫、戴子書、蘇聖智、謝宜珊
特效模擬 :陳棠、劉育均、陳威翔、馬松稚、賴柏東
特效TD:白晢亭
追蹤組長:曾俊瑋
鏡頭追蹤:王建程
資深模型師:李鑒原、林思吟
模型師:林香吟
骨架綁定 :江佳芫
動畫師:林庭聿、潘欣榆、江佳芫、張寧恩
概念美術總監:呂奇駿
概念美術設計師:吳怡萱
現場特效指導:郭憲聰
現場特效:王建程、馬松稚
行政企劃 :黃千真、呂旻穎
調光師:江怡勳
數位修補:馮安安
音效設計:健康合作音樂製作有限公司 林先敏
花絮剪輯:時刻影像、劉尹全、羅紫婕
協力廠商:
鴻臣影視製片場
新彩廣告事業有限公司
力榮影業有限公司
特別感謝:CQB俱樂部
甜秘密 SWEET GUILTY PLEASURE
PRODUCTION & ARTIST MANAGEMENT|凌時差音樂製作有限公司ETERNAL MUSIC PRODUCTION COMPANY LTD
CHIEF EXECUTIVE PRODUCER|蔡依林 JOLIN TSAI
ARTIST MANAGER| 王永良 TOM WANG
ASSISTANT ARTIST MANAGER & ARTIST IMAGE CONSULTANT|許嘉倩 RAIN HSU MANAGER
ASSISTANT|林淑鈴 LIN-SHU-LING
CHOREOGRAPHY CONSULTANT|徐聖展 ANDY HSU
MARKETING | 徐小桀 MARCO HSU
UNIT STILL PHOTOGRAPHER|黃義文 EVAN HUANG
UNIT VIDEOGRAPHER|梅澤 JIMMY MEI
・VIDEO STYLISTS・
MAKE UP|邱亞歷 YALI CHIU
HAIR STYLIST|何翰聰 JOHNNY HO @ HC HAIRCULTURE
STYLIST|小乖 DAVID LAI (DFRIEND OFFICE)
・SONG CREDIT・
OT|CAKE
中文作詞 LYRICS|阿弟仔 ADIA
OA/OC|蔡依林 / OLOF LINDSKOG / HAYLEY MICHELLE AITKEN / JOHAN MORAUES
PRODUCER|STARR CHEN陳星翰 (跳蛋工廠EGGO MUSIC PRODUCTION)
EXECUTIVE PRODUCER|潘信維 LIL PAN (跳蛋工廠EGGO MUSIC PRODUCTION)
ARRANGER|STARR CHEN陳星翰(跳蛋工廠EGGO MUSIC PRODUCTION) / MORRISON馬仕釗 (跳蛋工廠EGGO MUSIC PRODUCTION)
ELETRIC GUITAR|巴龍隆 PARUNGRUNG
RECORDING ENGINEER|陳振發 JANSEN CHEN / 陳文駿 AJ CHEN
RECORDING STUDIO|白金錄音室 PLATINUM STUDIO / 強力錄音室 MEGA FORCE STUDIO
GUITAR RECORDING ENGINEER|林清智 ZACHARY LIN
GUITAR RECORDING STUDIO|好威龍音樂工作室 HOW WE ROLL MUSIC STUDIO
MIXING ENGINEER|LUCA PRETOLESI
MIXING ASSISTANT ENGINEER|SCOTT BANKS / ANDY LIN
MIXING STUDIO|STUDIO DMI
*特別演出:老高與小茉
marketing management中文 在 國立臺灣大學 National Taiwan University Facebook 的精選貼文
【國立臺灣大學 109學年度畢業典禮 貴賓致詞】
Commencement Address, National Taiwan University Commencement 2021
.
巨大集團 羅祥安前執行長
Giant Group Former CEO Anthony Lo
管校長,羅副校長,各位貴賓,畢業生的家長跟朋友們,還有今天最重要的2021年臺大的畢業生,大家早安、大家好!
首先恭喜你們,今天從全世界最優秀大學之一的臺灣大學畢業了!
在過去幾年,在管校長,以「大學教改」和「國際化」的理念,率領全體師生的努力之下,臺大在全世界的能見度,和各項排名,都有顯著的進步,也讓身為校友的我們倍感光榮。
是不是我們大家一起鼓掌,給自己鼓勵一下好不好!
你們今天剛剛畢業,但是你們已經創造了臺大一項新的紀錄:第一次,沒有傳統畢業典禮的畢業生。這將是你們人生一個非常特別的回憶,也預表了你們未來將會有與眾不同的表現,和非凡的成就。
現在的世界,局勢是在東方跟西方的勢力,彼此對抗而動盪不安。而全世界的經濟活動,也因為科技的突破性創新,而受到很大的影響。不盡理想的、不盡公平的全球化,也將逐漸地變成 全球在地化。而COVID-19肆虐全球的結果,使得臺灣跟全世界,大家的生活型態、社會的結構、經濟活動的節奏都被打亂了,而必須要加以全面的整理跟重新的架構。這當然是一個危機,但是更是一個絕好的機會。所以,將你們迎面而來的,是無數的創新的機會,以及冒險卻令人興奮的全新挑戰。
因為臺灣,這是第一次跟全世界各個國家,同步的站在一個嶄新的共同起跑點上面。所以我要恭喜你們,你們躬逢其會,將要進入一個充滿希望、嶄新的時代。
我是1969年從臺大畢業的,所以我想今天就以我畢業之後的50多年,人生的一些學習和體會,來跟諸位分享,給諸位作個參考。
當我大學畢業的時候,我滿懷抱負,迫不及待地想要大展身手,我當時進入臺灣最大的貿易公司工作,但是我發現我所學的很多東西,只有一些國際貿易的實務跟英文有用,至於其他我所學習到的經營管理的很多知識,恐怕都要等到10年、20年之後,如果我有幸當上高級主管才能派上用場。
更諷刺的是,我是商學系畢業的,但是工作兩年後,我發現我真的不喜歡做商人,我也不喜歡做生意,我有興趣的是做事業。
後來,幸好我有聆聽我心裡面的微弱的聲音,決定踏進自行車業,放棄掉台北最好的貿易公司的金飯碗,而去參加在大甲一個只有38個人的小公司,來追求我的夢想。
那時候許多人認為我腦筋有問題,頭殼壞去,但現在回顧回來,我當時是做了人生一個非常好的決定。
創業的過程飽受艱辛,但是我也學到了很多寶貴的經驗:我首先學到的,是在做事之前,必須要先學做人。
人必須要誠信踏實,不能自私自利,而要利他共好。
要隨時心存感恩,尊重、關切別人。要熱愛這個世界,並且要了解到一個人的能力是有限的,而必須要去建立互信、互助的人際關係;要融入群體、要發揮團隊的精神。
在做事方面,一定要以正面積極的態度,認真努力去工作。 而且不要怕失敗,要勇於接受新的挑戰。因為如果有失敗了,那只是代表說你又更靠近成功一步了。要作中學,學中作,要虛心好奇的終身學習,開拓挑戰、追求卓越。
在這裡,我想要送給大家一個很特別的畢業禮物,就是兩個「成功的錦囊」。
第一個錦囊:不管你做什麼工作,不論你職務的高低,永遠都要站在顧客的立場,來為他們設想,還能做什麼,讓他們能夠得到更多的創新價值。
第二個錦囊:無論作什麼工作,不管你職務的高低,永遠都要站在經營者的角度來為公司設想,要做什麼,才能讓公司更健康,永續經營跟發展。
既使你們把我後面講的很多東西都忘記了,沒關係,但是這個畢業禮物你們一定要記得帶回去,因為這些「同理心」的兩個錦囊,在未來會給你們帶來意想不到的祝福!
其次我體會到,名跟利都是副產品。正產品是你成為什麼樣的人,成就什麼樣的事。當正產品是對的時候,名跟利都自然會來。
所以我鼓勵大家在找工作的時候,不要太計較開始的薪水和待遇。因為事實上,一個新人,在前面三年是很難有大的貢獻的,反過來只是公司發薪水來給你培訓而已。所以選擇一個有意義的行業,找一家你可以學習進步的好公司,這才是重要的。
第三,我學習到 知識不等於智慧。諸位都學有專精,有很多寶貴的知識,但這些知識必須要實際去做才能夠產生經驗,而累積的時候會有不同經驗的反省、學習、跟體會,尤其是從那些失敗的經 驗,才能夠漸漸地凝結成有用的智慧。
我的成長過程分成三段,開始我是一個「I」型的人,我擁有一些經營管理的基本的能力。後來因為工作的需要和我的好奇心,我漸漸地學習到技術開發、製造生產、品牌推廣、全球經營、以及行銷、服務等等寶貴的經驗,這樣漸漸地,我就形成一個「T」型的一個跨界的人才。但是到了我真正找到公司未來的使命跟方向,並且把它跟我的人生目標結合在一起,熱情的、積極去推動的時候,那時候我終於成為一個「十字架」型的一個領導者。
當公司發展得比較穩定之後,我就面臨要如何來替公司規劃願景、使命、定位,跟長期策略。在這個階段,我有一些新的體會:首先,你必須要能夠畫出一個「黃金正三角形」,正三角形是最穩定的,上面是戰略,中間是戰術,下面是戰鬥。先要有正確的戰略,才能衍伸出有效的戰術,再根據這個戰術去貫徹戰鬥的執行。換言之,戰略就是做對的事情,戰術就是對的方法,戰鬥就是用對的方法去把事情做對做好,並且不斷地去持續改善。
想要能夠思考出長期的戰略,就必須要有洞察力。
我很喜歡看地球儀,就是那種在一個架子上面,有一個可以轉動的地球模型。當你把地球轉動的時候,你看到上面每一個地方、每一個國家,它的地理位置、它的自然生態,以及你思考它的歷史的演變跟它的發展,這樣子你就能夠得出一個整體的,跟全方位的一個概念。
在思考長期戰略的時候,很不容易得出一個有突破性的一個創見,它的原因往往是因為「當局者迷」的關係。
所以當我考慮長期戰略的時候,我會把自己設想,好像從一個人造衛星上面,來觀看一個轉動的地球。以宇宙格局的高度,以全球視野的廣度,以歷史演進的長度,這樣子你就能夠以一個「旁觀者清」的姿態和角度,來正面、反面深入思考,這樣子你就可能得到一個突破性的一個解答。「世界的捷安特」跟「全球在地化」的品牌經營—這樣子的策略、願景就是這樣產生的。
另外一種洞察力,是如何推出給人們有創新價值的產品跟服務。這就要時時地站在人文跟科技的十字路口,仔細觀察它們的變化,然後活用科技的進步,為人文潛在的需求,適時地提供最佳的解決方案。捷安特的Cycling世界,就是用這種方法,不斷的推出創新價值的產品。
我們在經營上也有發展出一個特別的理念,那就是「不求第一,要作惟一」。全世界的人這麼多,但沒有兩個人的指紋是一樣的, 所以每一個人都是獨一無二、都是惟一的。可見當上帝造每一個人的時候,祂都有衪特別的計劃,而且也把成功所需要的能力跟要素,已經放在你的心中,等待你取用。所以每一個人不應該只是模仿別人,或者是按照別人的期望來生活,而應該要找出並且發揮自己的天賦,真正做自己,成為惟一,才能夠活出精采的生命。
企業也是一樣,不能隨波逐流,必須要找出什麼才是對的,什麼是合適你的,什麼才是有意義、對這個世界有貢獻的,這個才是惟一。當你精益求精,努力的想要成為惟一的時侯,你才能夠找到真正正確的目標,以及永續生存的價值。如果事事都想為第一,那麼你可能去追求很多不切實際的目標,而被你無法承受的巨大壓力所摧毀。或者,因為不擇手段,最後走上一些錯誤的道路。
在長期追求惟一的過程當中,我也得到兩個重要的體會:當你決心做一件對的事情,而且不屈不撓,勇敢堅持奮鬥的時候,全宇宙的力量都會起來幫助你。另外,把一件有意義的事情,用生命的力量把它作好,你就有可能改變這個世界!
我鼓勵你們,聆聽你們內心深處的微小的聲音,讓它引導你們,去尋找到你們的天賦,了解你們的命定。
不求第一,要作惟一。做你真正的自己,成為惟一。活出你精彩的生命,享受你幸福的人生!
很多人說,生長在臺灣的人,一輩子裡面一定要完成三項挑戰:登玉山、泳渡日月潭、還有騎自行車環島。我覺得這非常有道理。所以我建議大家在畢業以後,在去當兵、就業之前,不妨參加一個自行車環島的旅行團,用九天的時間,仔細的去體會、欣賞寶島臺灣的美好,用自行車的輪胎去親吻,這塊生你長你的美麗大地,就當作是送給你自己的一個畢業禮物吧!
那教授們跟家長們,可能會想說,啊!太可惜了,我畢業的時候沒有騎自行車環島,我現在已經五六十歲了。沒關係,你這個年紀正好來從事人生的壯遊。
我們臺大的校長-管校長,在今年的一月份,就勇敢的完成他夢寐以求的自行車環島的壯遊。我們給管爺一個掌聲好不好?
有人認為臺灣很小、沒有前途,真的是這樣嗎?世界經濟論壇每年都要把全世界的國家的實力做一個調查跟排名。讓我們來看一下臺灣的排名。全世界有235個國家,就面積來講,我們排名第137;就人口來講,第57;就經濟體來講,第21;就整體競爭力來講,排名第11;而創新力,臺灣排名第4。沒錯,臺灣的確不大,但是我們很強,我們可以很有前途!
可預見的,未來的世界將會成為美、歐、亞三區鼎力的這個新局面。就像三個圓圈,各自都以自己的利益為優先,並且彼此長期的競爭、對抗和抵制,但是同時又不得不相互的維持一些必要的連結。而在每一個圈裡面,它將持續的有很多劇烈的改變,就像一個暴風圈一樣。而這三個暴風圈連結在一起,就形成一個所謂完全風暴PERFECT STORM。
最近經濟學人雜誌,把臺灣當作封面,稱臺灣為地球上最危險的地方,但同時又是科技業最關鍵的地方。我個人倒認為,未來臺灣可能是處在一個最有利的地位,就在那三個暴風圈中間的那個颱風眼,也就是這三個圈圈彼此連結交會的中心點。這個地方看起來好像危險,其實是最安全、最有利、又是最關鍵的地方。
當三個暴風圈無可避免的,參與在一個長期的競爭、對抗、跟抵制-這樣一個零和的賽局裡面。那臺灣並不屬於任何一個圈圈,也不需要去參與這些競爭、對抗跟抵制。而可以去想說,我可以在這個關鍵的中心點,替這個世界來提供什麼樣子的創新價值的貢獻。
臺灣過去50年的努力累積了很多技術開發、製造管理、金融資本,社會資源,以及民主法治體制,這些稀有而寶貴的實力。而且如果以全世界作為舞台,那麼,能夠精通中文跟英文、能夠深切的了解東方西方的文化;有專業,又能跨界,謙卑而不自卑,自信而不自大的臺灣人,可能是全世界最優秀的人才。
未來無法被預測,但是可以被創造!30年前,有誰能夠預測到說臺灣會產生世界級的台積電跟捷安特?
台積電秉持著作惟一的理念,以全球晶圓代工的戰略,厚植實力,打造了優質高效的供應鏈,把臺灣變成一個科技島。以臺灣為核心,轉動引領全世界的半導體市場。
捷安特也秉持著作惟一的理念,以世界的捷安特,全球在地化的品牌戰略,帶領A-Team把臺灣變成全世界高級車的中心,又積極的推動Cycling的新文化,把臺灣發展成一個自行車島,以臺灣為核心,轉動引領全世界自行車的市場。
在這裡我也期許我們臺大,也能夠以作惟一這樣子的理念,轉動引領世界,變成全世界最優秀人才培養的最佳搖籃。
未來的50年,臺灣將迎來前所未有最大的機運!所以臺灣是不是應該要脫離過去單純競爭的心態,而來積極的謀求長期的未來生存之道,或者更進一步要問自己:臺灣可以為世界貢獻些什麼?臺灣不應該只是消極的「根留臺灣」,而應該更主動積極的「放眼全球、立足亞太、深根臺灣」。
臺灣過去的50年,那是一個非常艱辛跟特別的階段。很慶幸的,臺灣在那個階段裡面,是屬於勝利的這一組。
現在是應該到了必須要了解過去、深入現在、策劃未來,這個重要關鍵的時刻。要如何的以宇宙格局的高度、以全球視野的廣度、以及歷史演進的長度,衡外情,量己力,來為臺灣重新的定位,重新畫一個正確的戰略、戰術、戰鬥的黃金三角形。讓臺灣能夠真正發揮自己的長處,能夠打造創新價值的優勢,成為惟一、做Only One!要能夠創造一個更安全、更廣闊、更興盛-全新的藍海。臺灣必須要成為世界的好公民,繼續的為全世界做更多、更好的貢獻!
2021的畢業生們,在你們當中有未來國家的領導人、有全球企業的創造者、有在社會各行各業、方方面面的核心人才,所以臺灣未來50年的未來,就掌握在你們手中了。
最後,我想用一位著名科學家的名言來作結尾: Life is like riding a bicycle. To keep your balance, you must keep moving. 人生就像騎自行車,要保持你平衡最好的方法,就是繼續不斷地向前進。
你知道這是誰的名言嗎? 沒錯,就是愛因斯坦!
2021的畢業生們,請你騎上你人生的自行車,勇敢的向前邁進,去開創你獨一無二、精彩無比的新生命跟未來。再一次,恭喜你們,並且祝福你們每一位,將來都能夠有健康、幸福、精彩跟有意義的人生!
謝謝!
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President Kuan, Executive Vice President Luo, Distinguished guests, family, friends, and most importantly, the graduating class of 2021, good morning!
First of all, congratulations! Today, you are graduating from one of the best universities in the world – National Taiwan University!
Over the last few years, President Kuan led the university forward with his vision of “educational reform” and internationalization”. Together with all the faculty and students, NTU has made significant progress in both ranking and global visibility, making us, alumni, extremely proud.
I think we deserve to give ourselves a round of applause!
You are the graduating class of 2021 and already, you have set a new record for NTU: For the first time, there will not be a traditional graduation ceremony. Let this be a very special memory of your life and a sign of the difference you will make in your future with extraordinary achievements.
The world is now in a volatile state where the East and the West are confronting each other. The world’s economic activities are also greatly affected by the breakthrough and innovations in technology. The less-than-ideal and less-than fair globalization will gradually become global localization. And as a result of COVID-19, Taiwan and the rest of the world’s lifestyle, social structure, and economy have been disrupted, and must be comprehensively reorganized and restructured. This is certainly a crisis, but in the midst of every crisis, lies great opportunity. So, what lies before you are countless opportunities for innovation, and exciting new challenges.
Because, for the first time, Taiwan is standing with the rest of the world on a new race-track. Therefore, I would like to congratulate you, you are entering a new era full of hope.
I graduated from NTU in 1969. It has been more than 50 years and today, I would like to share some of my life experiences and insights.
When I graduated from college, I was filled with ambition. I couldn’t wait to make my mark. I joined one of the largest trading companies in Taiwan, where I quickly realized the only materials I learned in school that came in handy are a little bit of international trade practices and English. Much of what I had learned about business management would only be relevant 10 or 20 years down the road, if I was lucky enough to become a senior executive.
What’s even more ironic is that I graduated with a degree in business, but after working for 2 years, I realize I really don’t like being a businessman, and I don’t like doing business. What I am actually interested in is building an enterprise.
Fortunately, I chose to listen to the faint voice in my heart and decided to enter the bicycle industry. I left my position at the best trading company in Taipei to join a small company with only 38 employees in Dajia to pursue my dream.
At the time, many people thought I must’ve broken my skull and gone crazy, but looking back, I have made a great decision in my life.
The process of starting my own enterprise has been very difficult, but I have learned many valuable lessons. The first thing I learned is that before you can do anything else, you have to learn to be a person of good character.
We must be honest, down to earth, selfless, self-serving, and altruistic for the common good.
Be grateful, respectful and caring at all times. To love the world and to understand that one person’s ability is limited and that is necessary to build interpersonal relationships of mutual trust and support; to be part of a group and to play as a team.
When it comes to work, you must work hard with a positive attitude. And don’t be afraid to fail, be brave enough to accept new challenges. Because every time you fail, it just means you are one step closer to success. Learning is an active process. We learn by doing. We must stay open-minded and curious, aspiring to lifelong learning; to explore challenges and pursue excellence.
Here I would like to give everyone a special graduation gift, which are my two tips for success:
First, always put yourself in the customer’s shoes, regardless of what you’re doing or what kind of job title you hold. Think for them, think about what else you can do to create more value for the customers.
Second, regardless of what you’re doing or what kind of job title you hold, always think about the company from the proprietor’s point of view; what can we do to build a healthier company that’s sustainable.
Even if you are going to forget everything I say later, that’ ok. Just remember to take your graduation gift at heart, because these two tips on “empathy “are sure to bring you unexpected blessings in the future!
Later on, I realized that fame and money are merely byproducts. The real product is you, what kind of person you have become and what have you achieved. When the real product is identified, fame and money will come naturally.
So I encourage you, when you look for a job, don’t be too concerned about the starting salary and benefits. Because as a matter of fact, as a newcomer, it is very difficult to make a big contribution in the first three years, so really the company is paying to give you training instead. So choose a meaningful industry and find a good company where you can improve and grow, that’s what’s important.
Thirdly, I learned that knowledge is not the same as wisdom. All of you have learned a lot and have a lot of valuable knowledge, but this knowledge must be practiced in order to produce experience, and in the process of accumulation, there will be different experiences of reflection, learning and empathy, especially from failure, slowly and surely all these experiences will be condensed into useful wisdom.
My personal development can be divided into three stages. I began as a I-shaped person with some basic skills in business management. Later on, due to my job and curiosity, I gained respected experience in technology development, manufacturing, branding, global marketing, and service and thus gradually becoming a T-shape multidisciplinary professional.
However, when I combined the future mission and direction of the company with my life goals, promoting it enthusiastically and actively, that is when I finally became a X-shape transdisciplinary leader.
Once the company became more stable, I was faced with the challenge of planning the vision, mission, positioning, and long-term strategy for the company. At this stage, I had some new insights.
First, you must be able to draw a “golden triangle”, an equilateral triangle is the most stable shape with strategy on top, tactics in the middle, and operations at the bottom. In other words, the strategy is to do the right thing, the tactics is the using the right methods, and operations is using the right methods to excel on doing the right things while constantly improving them.
To develop long-term strategies, it is necessary to have insight.
I enjoy looking at the globe, yes, the spherical model of Earth that sits on a stand and can be rotated. When you rotate the globe, you can see every place and country on it, its geographical location, its natural ecology, and you can think about its historical evolution and development, so that you can come up with an overall comprehensive concept.
When thinking about long-term strategy, it is not easy to come up with a groundbreaking idea, because “men are often blind in their own cause”
Therefore, when I think about long-term strategy, I imagine myself as if I were looking at a rotating Earth from a man-made satellite. With the height of the universe, the breadth of global vision and the length of historical evolution, you will be able think about it from the perspective of an observer, and then you may have a breakthrough. This is how the strategy and vision of “GIANT for the World” and “glocalization” brand management came about.
Another kind of insight is how to introduce the products and services to create additional value to people. This requires standing at the crossroads of humanity and technology, observing their changes carefully, and then using technological advances to provide the best solutions for the potential needs of humanity in a timely manner. This is how GIANT’s Cycling World continues to introduce innovative values to its products.
We have also developed a special philosophy in our business, which is “don’t be the first one, be the only one”. There are so many people in the world, but no two people share the same fingerprints, making each person unique and one of a kind. God created each person with purpose and has gifted us with the abilities and elements needed for success. All of which is in your heart, waiting for you to take them. Therefore, we should not just follow each other’s footstep or live under the expectations of someone else. Instead, we should find and give reigns to our talents, to truly be ourselves, to become the only one and live a brilliant life.
The same applies to businesses, you can’t just go with the flow, we must find what is right and suitable and what is meaningful and contributive to the world, this is what it means to be the only one. When you strive for excellence and strive to be the only one, you will find the right goals and the value of sustainability. If you try to be first in everything, you may pursue many unrealistic goals and either be destroyed by unbearable pressure or resort to doing whatever it takes, and end up on the wrong path.
I have learned two important lessons in my long quest to be the “only one”. When you are determined to do the right thing and you are unyielding and persistent in your struggle, the power of the universe will rise up and help you. In addition, if you do something meaningful and do it well with the power of life, you may change the world.
I urge you to listen to the small voice deep within you and let it guide you to find your talents and understand your destiny.
Do not seek to be the first but to be the only. Be true to yourself and be the only one. Live your life to the fullest and enjoy your life to the fullest!
Many people say that growing up in Taiwan, you must complete three challenges in your lifetime: climb to the top of Jade Mountain, swim across Sun Moon Lake, and ride a bike around the island. I think this is very true. Therefore, I suggest that after graduation, before you go to the military or get a job, you might as well join a bicycle tour around the island and spend nine days to carefully experience and appreciate the beauty of Taiwan. As a graduation gift to yourself, let the tires kiss the beautiful land where you were born and raised.
All the professors and parents must be thinking in regret, “Ah! Too bad! I didn’t ride my bike around the island when I graduated and now I’m already in my 50s and 60s…” But that’s okay! You are actually at the perfect age to start your adventurous life.
Our President of NTU, President Kuan bravely completed his dream bike tour around the island in January this year. Let’s give President Kuan a round of applause!
Some people think that Taiwan is small and has no future. Every year, the World Economic Forum conducts a survey and ranking of the strength of countries around the world. Let’s take a look at Taiwan’s ranking. There are 235 countries in the world and we rank 137th in terms of landmass, 57th in terms of population, 21st in terms of economy, 11th in terms of overall competitiveness, and 4th in terms of innovation. It’s true that Taiwan is not big, but we are strong and we have a promising future.
In the foreseeable future there will become a new situation in which the United States, Europe and Asia will be the three focal regions. Just like three circles, each of which prioritizes its own interests and is in long-term competition, confrontation and resistance, but at the same time has to maintain some necessary links with each other. And in each circle, drastic changes will be endless, just like a storm circle. These three storm circles are linked together to form a so-called PERFECT STORM.
The Economist magazine recently featured Taiwan on its cover, calling it the most dangerous place on earth, but at the same time the most critical place for the technology industry. Personally, I think that Taiwan may be in the most favorable position in the future, right in the middle of the three storm circles, the eye of the typhoon, which is the center point where these three circles are connected. This place seems dangerous, but in fact it is the safest, most favorable, and most critical place.
When the three storm circles are inevitably involved in a long-term competition, confrontation, and boycott - a zero-sum game. Taiwan does not belong to any of these circles, nor does it need to participate in these competitions, confrontations, and boycotts. Instead, situated in this critical position, I should begin to think about what kind of innovative value I can provide to the world.
Taiwan's efforts over the past 50 years have accumulated many rare and valuable strengths in technology development, manufacturing management, financial capital, social resources, and the democratic rule of law system. If the world is our stage, Taiwanese people who are proficient in Chinese and English, who have a deep understanding of Eastern and Western cultures, who are professional, who can cross borders, who are humble but not inferior, and who are confident but not arrogant, may be the best talents in the world.
The future cannot be predicted, but it can be created! 30 years ago, who could have predicted that Taiwan would produce globally renowned TSMC and GIANT?
TSMC is committed to the concept of being the only one, and has built up its strengths with its global foundry strategy, creating a high-quality and efficient supply chain and turning Taiwan into a technology island. With Taiwan as the core, TSMC is leading the worldwide semiconductor market.
GIANT also upholds the concept of "Be the only one" and leads the A-Team to turn Taiwan into the center of the world's premium bikes with the brand strategy of globalization and localization, and actively promotes the new culture of cycling, developing Taiwan into a cycling island and leading the world's cycling market with Taiwan as the core.
Here I also hope that we, NTU, can also lead the world with the concept of being the only one, and become the best cradle for the cultivation of the best talents in the world.
In the next 50 years, Taiwan will have the greatest opportunity ever! Therefore, Taiwan should get rid of the simple competitive mentality of the past and actively seek the long-term survival of the future, or go even further and ask itself: What can Taiwan contribute to the world? Taiwan should not just "secure Taiwan" in a conservative way, but should be more proactive with global outlook and establish a foothold in the Asia Pacific.
The last 50 years, for Taiwan, has been very difficult and significant. Fortunately, Taiwan pulled through and came out as one of the winners.
Now is the crucial moment to understand the past, delve into the present, and plan for the future. We must take the height of the universe, the breadth of our global vision, and the length of historical evolution, weigh the external situation, and measure our own strengths to reposition Taiwan and draw the golden triangle of strategy, tactics, and operations. Taiwan should be able to give full play to its strengths, create innovative value, and become the only one! Taiwan must become a good citizen of the world and continue to make more and better contributions to the world!
Graduates of 2021, among you are the future leaders of the country, the creators of global enterprises, and the core talents in all walks of life, the future is in your hands.
Finally, I would like to conclude with a quote from a famous scientist: Life is like riding a bicycle. To keep your balance, you must keep moving.
Do you know who this quote belongs to? That's right, Einstein!
Graduates of 2021, please get ready for your life adventure, get on your bikes and peddle courageously forward to create your own unique and exciting future. Again, congratulations and best wishes to each and every one of you for a healthy, happy, and meaningful life!
Thank you!
詳見:
https://www.facebook.com/NTUCommencement/posts/2718162161807541
.
#臺灣大學 #畢業典禮 #NTUCommencement2021 #貴賓致詞 #羅祥安
marketing management中文 在 廖人帥 Youtube 的精選貼文
謝謝JOLIN、蔡依林團隊、SONY唱片,你們給了華語流行音樂最大的影像創作空間,我知道這個作品背後更大的意義,是撐大這環境的創作框架,讓未來的創意能更自由更多可能性。
謝謝老高與小茉,我冒昧的邀請,你們竟然第一時間就支持這套新說故事方式,與出其不意的策略。
謝謝我的副導演:好餓,你不厭其煩細心的在我旁邊,讓我可以很安心的去打戰,這次我們一起學習到很多。謝謝製片:林阿蜓與製片組,每次我總是給你們出最多的難題,但你總是能冷靜地一關關帶領大家克服。謝謝攝影指導:游凱迪&燈光組,認真做準備功課,超高效率卻能保證品質的穩定。謝謝美術指導:雞肉飯,我真的太愛你了,你的品味你的才華你的個性都深深讓我著迷,謝謝你建造了我腦海中”黑鱗村”,美術組你們辛苦了。謝謝演員服裝總監:李懿格,你總是鼓勵我與逼我走向更遠的未來,幾百人的服裝你們竟然搞定了。謝謝舞蹈統籌:王守婕,你是我國際觀的軍師,我的戰隊永遠有你。謝謝演員管理:李怡萱,找到最適合的演員,讓我們相信這故事。 謝謝視覺特效:再現影像+視覺特效總監:郭憲聰 ,有你們強大的支援,天馬行空才得以落實,(外人不懂現實面所說出傷害你們的話,我很不捨,你們真的是最優秀的,沒有客套! )。謝謝調光師:江怡勳,影像的最佳化妝師,你的細膩讓我們好上加好。謝謝音效設計:健康合作音樂製作,畫龍點睛讓耳朵也聽見了”黑鱗村”。
謝謝花絮拍攝:亞歷三小、彭晟樟、歐陽士祥 。花絮剪輯:時刻影像、劉尹全、羅紫婕 ,有了你們,這場計畫才得以被記錄下來,對我們幕後工作人員來說,那是燃燒生命珍貴的證據。
謝謝協力廠商:鴻臣影視製片場、新彩廣告事業有限公司、力榮影業有限公司、CQB俱樂部
最後,謝謝我們的認真,細心與熱情加上好奇心,帶我們去更遠的地方。
用6個月換來的6分鐘,沒有遺憾,希望你們會喜歡。
*沒有他們沒有這次的創造,
特別演出:老高與小茉 @老高與小茉 Mr & Mrs Gao
導演:廖人帥
編劇:廖人帥
剪接:廖人帥、好餓
副導演:好餓
製片:林阿蜓
執行製片:姚盈旭、高銘均
生活組:朱芸廷
攝影指導:游凱迪
攝影大助理:楊家哲、謝明捷
攝影組:楊景廷、何一勤 、蔡孟哲、張庭瑜
軌道操作員:徐純南、吳東陽
機械手臂:張亦誠、涂健旭
空中航拍:何文欽
燈光師:宋明哲、曾泓銘
燈光組:
李培源、莊凱程、洪名洋、謝憲欽、紀朝元、趙軍賢、吳芳源、陳柏成、蘇志豪、林祐聖、劉睿綱、劉志祥、藍功民
美術指導:雞肉飯
執行統籌:曾怡瑄
美術執行:邱粵、周庭羽
平面設計:張誠恩、許之
美術助理:李庭萱、程凱揚
美術實習生:
鄭淳方、陳頎、黃珮慈、黃莉婷
特別感謝:許慈恩
質感總監:陳新發
質感統籌:林佩蓁
質感執行:許毓娟、陳欣慧
質感專員:
謝忠恕、郭佳妤、吳妍樺、翁弋涵、陳靖恩、陳孟晴
大魚雕塑:陳家宏、莊清泰
竹編:禮竹軒工作坊
分鏡師:蘇昕昱
服裝總監:李懿格
服裝師:
許巧瑩、阮佩華、李驊娟
妝髮設計:
章鉝涵、王長詩、林亞靜
演員管理:李怡萱
演員管理執行:高欣郁
爆破組:
林正德、蔡雅玲、李忠隆 、黃合陽
場務:
張家瑋、唐偉城、韓子翔、林韋廷、陳茂榮、呂彥霆、李佳杰、任奕嘉、張維展、李正豪
側拍花絮:亞歷三小、彭晟樟、歐陽士祥
舞蹈統籌:王守婕
舞者:
賈皓鈞、高紹桓、黃顯翔、蔡儀蘋、劉樸、郭靜婷、李英如
排版設計:吳建龍
演員:
布雷克、朱俐安、姜雲、玉兔、 陳曉君、江忠明、程怡慈、陳冠任、羅濟豪、張茗昱、王勇達、高志偉、張鶴騰、潘皇佐、千苡桐、李香均、珊卓拉、朱珮瑢、謝東豪、林道禹、楊東益、羅大偉、王郁仁、李凱文、陳柏彰、林秉憶、邱望、陳思叡、張文忠、饒宇玉、劉書寧、周羽宸、王竣民、傅小娟
視覺特效製作:再現影像製作股份有限公司
視覺特效總監:郭憲聰
特效製片:黃棨雋
技術總監:范屹閔
動畫總監 :陳尚柏
CG總監 :陳昭詠
特效協調 :王建程、易采慧、陳姵均
合成組長 :謝欣霏
資深合成師 :朱益華、徐佳佑、黃耀霆
助理合成師 :李珞丞
數位視覺設計師 :王建程、吳沄芳、江佳芫、戴子書、蘇聖智、謝宜珊
特效模擬 :陳棠、劉育均、陳威翔、馬松稚、賴柏東
特效TD:白晢亭
追蹤組長:曾俊瑋
鏡頭追蹤:王建程
資深模型師:李鑒原、林思吟
模型師:林香吟
骨架綁定 :江佳芫
動畫師:林庭聿、潘欣榆、江佳芫、張寧恩
概念美術總監:呂奇駿
概念美術設計師:吳怡萱
現場特效指導:郭憲聰
現場特效:王建程、馬松稚
行政企劃 :黃千真、呂旻穎
調光師:江怡勳
數位修補:馮安安
音效設計:健康合作音樂製作有限公司 林先敏
花絮剪輯:時刻影像、劉尹全、羅紫婕
協力廠商:
鴻臣影視製片場
新彩廣告事業有限公司
力榮影業有限公司
特別感謝:台灣CQB俱樂部
甜秘密 SWEET GUILTY PLEASURE
PRODUCTION & ARTIST MANAGEMENT|凌時差音樂製作有限公司ETERNAL MUSIC PRODUCTION COMPANY LTD
CHIEF EXECUTIVE PRODUCER|蔡依林 JOLIN TSAI
ARTIST MANAGER|王永良 TOM WANG
ASSISTANT ARTIST MANAGER & ARTIST IMAGE CONSULTANT|許嘉倩 RAIN HSU MANAGER
ASSISTANT|林淑鈴 LIN-SHU-LING
CHOREOGRAPHY CONSULTANT|徐聖展 ANDY HSU
MARKETING |徐立桀 MARCO HSU
UNIT STILL PHOTOGRAPHER|黃義文 EVAN HUANG
UNIT VIDEOGRAPHER|梅澤 JIMMY MEI
・VIDEO STYLISTS・
MAKE UP|邱亞歷 YALI CHIU
HAIR STYLIST|何翰聰 JOHNNY HO @ HC HAIRCULTURE
STYLIST|小乖 DAVID LAI (DFRIEND OFFICE)
・SONG CREDIT・
OT|CAKE
中文作詞 LYRICS|阿弟仔 ADIA
OA/OC|蔡依林 / OLOF LINDSKOG / HAYLEY MICHELLE AITKEN / JOHAN MORAUES
PRODUCER|STARR CHEN陳星翰 (跳蛋工廠EGGO MUSIC PRODUCTION)
EXECUTIVE PRODUCER|潘信維 LIL PAN (跳蛋工廠EGGO MUSIC PRODUCTION)
ARRANGER|STARR CHEN陳星翰(跳蛋工廠EGGO MUSIC PRODUCTION) / MORRISON馬仕釗 (跳蛋工廠EGGO MUSIC PRODUCTION)
ELETRIC GUITAR|巴龍隆 PARUNGRUNG
RECORDING ENGINEER|陳振發 JANSEN CHEN / 陳文駿 AJ CHEN
RECORDING STUDIO|白金錄音室 PLATINUM STUDIO / 強力錄音室 MEGA FORCE STUDIO
GUITAR RECORDING ENGINEER|林清智 ZACHARY LIN
GUITAR RECORDING STUDIO|好威龍音樂工作室 HOW WE ROLL MUSIC STUDIO
MIXING ENGINEER|LUCA PRETOLESI
MIXING ASSISTANT ENGINEER|SCOTT BANKS / ANDY LIN
MIXING STUDIO|STUDIO DMI
![post-title](https://i.ytimg.com/vi/kg-_e_u_d7E/hqdefault.jpg)
marketing management中文 在 蔡依林 Jolin Tsai Youtube 的最佳貼文
黑暗童話美人魚前傳
⚠️警語:本 MV 影片畫面可能會令人不舒服。未滿六歲之兒童不宜觀賞。
📌 繁/简/Pinyin/English/한글/日本語 subtitles are available. (Please click on 'CC' button)
Ugly Beauty 睽違兩年再度釋出專輯第七章節巨作《甜秘密》,
Jolin 蔡依林再造華語樂壇新巔峰,攜手鬼才導演廖人帥開創暗黑童話世界觀,
更邀請 360 萬訂閱超人氣 YouTuber @老高與小茉 Mr & Mrs Gao助力說書,
為華人打造黑鱗鮫人奇幻傳說故事,窺探美人魚不為人知的秘密。
📢 數位收聽 : https://jolin.lnk.to/UglyBeauty
🔔 訂閱蔡依林頻道 : https://sonymusic.pse.is/jolin
・Video Credit・
Production & Artist Management|
凌時差音樂製作有限公司 Eternal Music Production Company Ltd
Chief Executive Producer|蔡依林 Jolin Tsai
Artist Manager|王永良 Tom Wang
Assistant Artist Manager & Artist Image Consultant|許嘉倩 Rain Hsu Manager
Assistant|林淑鈴 Lin-Shu-Ling
Choreographer|Kiel Tutin
Choreography Consultant|徐聖展 Andy Hsu
Marketing |徐立桀 Marco Hsu
Unit Still Photographer|黃義文 Evan Huang
Unit Videographer|梅澤 Jimmy Mei
Make Up|邱亞歷 Yali Chiu
Hair Stylist|何翰聰 Johnny Ho @ hc Hairculture
Stylist|小乖 David Lai (Dfriend office)
特別演出|老高與小茉
導演|廖人帥
編劇|廖人帥
剪接|廖人帥、好餓
副導演|好餓
舞蹈統籌|王守婕
製片|林阿蜓
執行製片|姚盈旭、高銘均
生活組|朱芸廷
攝影指導|游凱迪
攝影大助理|楊家哲、謝明捷
攝影組:楊景廷、何一勤 、蔡孟哲、張庭瑜
軌道操作員:徐純南、吳東陽
機械手臂:張亦誠、涂健旭
空中航拍:何文欽
燈光師|宋明哲 、曾泓銘
燈光組|李培源、莊凱程、洪名洋、謝憲欽、紀朝元、趙軍賢、吳芳源、陳柏成、蘇志豪、林祐聖、劉睿綱、劉志祥、藍功民
美術指導|雞肉飯
執行統籌|曾怡瑄
美術執行|邱粵、周庭羽
平面設計|張誠恩、許之
美術助理|李庭萱、程凱揚
美術實習生|鄭淳方、陳頎、黃佩慈、黃莉婷
特別感謝|許慈恩
質感總監|陳新發
質感統籌|林佩蓁
質感執行|許毓娟、陳欣慧
質感專員|謝忠恕、郭佳妤、吳妍樺、翁弋涵、陳靖恩、陳孟晴
大魚雕塑|陳家宏、莊清泰
竹編|禮竹軒工作坊
服裝總監|李懿格
服裝師|許巧瑩、阮佩華、李驊娟
妝髮設計|章鉝涵、王長詩、林亞靜
演員管理|李怡萱
演員管理執行|高欣郁
爆破組|林正德、蔡雅玲、李忠隆 、黃合陽
場務|張家瑋、唐偉城、韓子翔、林韋廷、陳茂榮、呂彥霆、李佳杰、任奕嘉、張維展、李正豪
側拍花絮|亞歷三小、彭盛樟、歐陽士祥
排版設計|吳建龍
舞者|賈皓鈞、高紹桓、黃顯翔、蔡儀蘋、劉樸、郭靜婷、李英如
演員|布雷克、朱俐安、姜雲、玉兔、 陳曉君、江忠明、程怡慈、陳冠任、羅濟豪、張茗昱、王勇達、高志偉、張鶴騰、潘皇佐、千苡桐、李香均、珊卓拉、朱珮瑢、謝東豪、林道禹、楊東益、羅大偉、王郁仁、李凱文、陳柏彰、林秉憶、邱望、陳思叡、張文忠、饒宇玉、劉書寧、周羽宸、王竣民、傅小娟
視覺特效製作|再現影像製作股份有限公司
視覺特效總監|郭憲聰
特效製片|黃棨雋
技術總監|范屹閔
動畫總監|陳尚柏
CG 總監|陳昭詠
特效協調 |王建程、易采慧、陳姵均
合成組長|謝欣霏
資深合成師|朱益華、徐佳佑、黃耀霆
助理合成師|李珞丞
數位視覺設計師|王建程、吳沄芳、江佳芫、戴子書、蘇聖智、謝宜珊
特效模擬|陳棠、劉育均、陳威翔、馬松稚、賴柏東
特效 TD|白晢亭
追蹤組長|曾俊瑋
鏡頭追蹤|王建程
資深模型師|李鑒原、林思吟
模型師|林香吟
骨架綁定|江佳芫
動畫師|林庭聿、潘欣榆、江佳芫、張寧恩
概念美術總監|呂奇駿
概念美術設計師|吳怡萱
現場特效指導|郭憲聰
現場特效|王建程、馬松稚
行政企劃|黃千真、呂旻穎
調光師|江怡勳
數位修補|馮安安
音效設計|健康合作音樂製作有限公司 林先敏
花絮剪輯|時刻影像、劉尹全、羅紫婕
協力廠商|
鴻臣影視製片場
新彩廣告事業有限公司
力榮影業有限公司
特別感謝:台灣CQB俱樂部
・Song Credit・
OT|CAKE
中文作詞|阿弟仔
OA/OC|蔡依林 / Olof Lindskog / Hayley Michelle Aitken / Johan Moraues
Producer|Starr Chen陳星翰 (跳蛋工廠EGGO Music Production)
Executive Producer|潘信維 Lil Pan (跳蛋工廠EGGO Music Production)
Arranger|Starr Chen陳星翰(跳蛋工廠EGGO Music Production) / Morrison馬仕釗 (跳蛋工廠EGGO Music Production)
Eletric Guitar|巴龍隆 Parungrung
Recording Engineer|陳振發 Jansen Chen / 陳文駿 AJ Chen
Recording Studio|白金錄音室 Platinum Studio / 強力錄音室 Mega Force Studio
Guitar Recording Engineer|林清智 Zachary Lin
Guitar Recording Studio|好威龍音樂工作室 How We Roll Music Studio
Mixing Engineer|Luca Pretolesi
Mixing Assistant Engineer|Scott Banks / Andy Lin
Mixing Studio|Studio DMI
・Subtitle Credit・
英文 : @賓狗單字Bingo Bilingual
日文 : 榤康特工作室
蘇宥沂Wendy Su, Katy Hsu
韓文 : 貝爾達日韓范特西
・更多蔡依林消息 ・
蔡依林官方臉書:https://www.facebook.com/hoo.jcai
蔡依林官方Instagram: https://www.instagram.com/jolin_cai/
Sony Music Taiwan CPOP - 華語粉絲團
https://www.facebook.com/SonymusicTaiwanCPOP/
Sony Music Taiwan CPOP - Instagram
https://www.instagram.com/sonymusic_taiwan/
#蔡依林 #甜秘密 #訂閱頻道開啟鈴鐺接收影片通知
![post-title](https://i.ytimg.com/vi/-U-sHTUJRdk/hqdefault.jpg)
marketing management中文 在 蔡依林 Jolin Tsai Youtube 的最佳解答
從UGLY TO BEAUTY - JOLIN追求外界肯定到自我覺醒的過程
♬ 數位收聽 : https://jolin.lnk.to/UglyBeauty
亞洲流行天后 蔡依林 全新專輯UGLY BEAUTY
MV耗資千萬 金曲獎暨國際多項大獎得主陳奕仁導演再次合作
精彩重現歷年話題造型 笑看一路走來的喜怒哀樂
Production & Artist Management:凌時差音樂製作有限公司Eternal Music Production Company Ltd
Chief Executive Producer : 蔡依林Jolin Tsai
Artist Manager:王永良Tom Wang
Assistant Artist Manager & Artist Image Consultant:許嘉倩Rain Hsu Manager
Assistant:林庭蓉Jung Lin Artist
Assistant:楊馨煒Bloody Yang
Creative & Marketing Director:Jimi Chou周啟民
・Album Stylists・
Image Director:Tanglai@FORMZ
Stylist:Tungus Chan & Matthew Chan@FORMZ
Make Up:Yali Chiu邱亞歷
Hair Stylist:Heibie@Hair Culture
Art Design:Well Lee李威廷
Choreographer:Kiel Tutin
Choreography Consultant:Andy Hsu徐聖展
Dancers Stylist: Norah Hsu徐于筑
Dancers Makeup: prettycool 美少女工作室/上綺、阿袁
Dancers Hairstyle: Nic & Vanessa @Hair Culture
・Song Credit・
中文作詞:Wu QingFeng吳青峰
OA/OC: Rhys Fletcher/Stan Dub楊宥閑/Richard Craker/Jolin蔡依林/Starr Chen陳星翰/洪筠惠 Yun-Hui Hung
Producer:Starr Chen陳星翰(跳蛋工廠EGGO Music Production/蔡依林Jolin Tsai
Executive Producer:鄭人豪aHa0(跳蛋工廠EGGO Music Production)
Arranger:Starr Chen陳星翰(跳蛋工廠EGGO Music Production)
Backing Vocal Arranger:馬毓芬Paula Ma
Backing Vocals:馬毓芬Paula Ma/蔡依林Jolin Tsai
Backing Vocal Recording Engineer/ Studio:陳振發Jansen Chen/白金錄音室Platinum Studio
Recording Engineer/Studio:陳振發Jansen Chen/陳文駿 AJ Chen/強力錄音室 Mega Force Studio
Mixing Engineer:Luca Pretolesi
Mixing Assistant Engineer : Scott Banks / Andy Lin
Mixing Studio:Studio DMI
・Video Credit・
Production DEPT.
Production House:Grass Jelly Studio仙草影像
Director:Muh Chen陳奕仁
Assistant Director:Xiao Chi Lin林曉娸
Director’s Assistant:Rita Chen陳湘喬/Roddy Hung洪凡柔
Producer:Hanson Wang王漢聲@ Wang’s Studio聲意旺影音工作室
Line Producer:Hill Ho何逢霖/Kris Chi池嘉蓁/Hsueh Lung Lin林學龍/Hsi Hao Wang王璽皓
Producer’s Assistant:Shu Hsien Wu吳書賢/Mogan Tang湯雅庭
D.P. :Hsin Chin金鑫
1st Asst. Camera:Yu Hao Liu劉于豪/Hsin Lung Huang黃信龍
Camera Assistant:Bing Hong Chiu邱秉鴻 / Wei Chieh Hsu徐暐傑 / Yu Chen Chang張育甄/ Shou Po Wen溫授博 / Ming Han Sun孫銘瀚
Movi Technician:Ming Jie Mai買銘傑
Camera Equipment Technician:Chung Feng Chang張崇峰 / Chien Hsu Tu涂健旭
Gaffer:Pony Ma馬銘財
Best Boy Electrician:Yu Sheng Gao高煜盛
Electrician:Chuan Chi Liu劉川琪/Jun Rong Tian田峻榮/Zhen Sheng Lai賴振盛/ Keng Hua Kuo郭耿華/Wei Chieh Huang黃偉傑/Pei Wei Li李培瑋/Wen Xiang Lin林文祥
Production Design:Gee Art Design Studio雞設士工作室
Art Director : Chicken Rice 雞肉飯(蕭仁傑)
Set Decorator: Johnny Chen陳熹弘/Cheng En Chang張誠恩
Set Decorator Assistant: YI Xuan Tzeng曾怡瑄
Construction Manager: Yueh Chiu邱粵
Graphic Designer:Meerkat Chou周庭羽
Art Assistant:Ming Jheng Zeng曾名正/Sin Ren Huang黃新仁
Scenic:Frank Scenic Art Company法蘭克質感創作有限公司
Scenic Art Consultant:Frank Chen陳新發
Lead Scenic Painter:Pei Chen Lin林佩蓁/Zhong Shu Xie謝忠恕/Jui Lung Chen陳瑞龍
Sceinc Painters: Hsiang Ju Lin林相如/Jia Yu Kuo郭佳妤/Yu Chan Hsu許毓娟/Pin Chu Chi紀品竹/Yen Hua Wu吳妍樺/Xin Hui Chen陳欣慧/Pei Ci Li李珮綺/Yi Han Weng翁弋涵/Ching En Chen陳靖恩/Jennifer Lai賴俞均
Best Boy Grip:Weisson Studio緯盛工作室
Chun Hao Hsu許峻豪/Kai Fu Tan譚凱富/Ming Chi Wu吳明吉/Chia Hao Lin林家豪/Po Ting Pan 潘柏廷/Chun Huo Chen 陳均和/Tsung Ting Li 李宗庭/Zong Han Du杜宗撼
Prop Printing:Wei Fone Advertising & Printing Co., Ltd. 維丰廣告企業社
Special FX:Ming Tse Chen 陳銘澤 @ SFX Special Effect Luffy Tech Corporation 路飛特效創意行銷有限公司
Actor's Stylist:Yiko Lee 李懿格
Actor's Makeup & Hairstyle:Nikki Tsao 曹崇英
Halo Vest Costumer:Shou Hsiang Liu 劉守祥(閃特) @ 星球設計工作室
Casting:Deric Lin 林育正
Body Double:Yi Chen Chao 趙誼蓁/Ying Ju Chen 陳映如
Talent List:BRUCE/Shu Ling Hsieh 謝淑玲/Mango Kao 高意雯/Hill Ho 何逢霖/Yiko Lee李懿格/Shou Hsiang Liu 劉守祥(閃特)/Hsi Hao Wang王璽皓/DK.jr 郭憲鴻(小冬瓜)
Extra:大綵工作室/重心有限公司/StarCollector 重星吉娛樂/Lo-family小羅家族
Sound Effect:Kiwi Audio & Visual Production Inc.奇奕果有限公司
Sound Effects Editor:Chen Tao Chiang蔣震道
Boom Operator: Monkey Boys Club猴子電男孩影藝有限公司
Camera Support Equipment:LEE RONG FILM & TV EQUIPMENT CO.力榮影業有限公司
Studio & Lighting Rental:Arrow Cinematic Group阿榮影業股份有限公司
Camera Rental:Leader Asia Pacific Creativity Center利達數位影音科技股份有限公司
Design & Animation:Grass Jelly Studio仙草影像
Executive Producer:Iris Lia 廖梓雯
Project Manager:Ekijo La 賴奕如
Financial Manager:Lulu Che 陳奕如
CG & Compositing Lead:Greg Mia 苗天雨
Animation Lead:Weiting Chen 陳威廷
Story:
Both Li李季軒
Yu Shuo Leung梁育碩
Xiao Chi Lin林曉娸
Rita Chen陳湘喬
Designer:
Yu Shuo Leung梁育碩
Both Li 李季軒
3D Animator:
Janet Wang王玨凝
Youzi Su蘇袖惠
Eason Chen陳家和
Yu Hsuan Huang黃于瑄
Ching Chi冀擎
3D Animator Assistant:
Yuki Chou周祐諆
Jia Yu Chen陳家榆
Ting Yi Lu呂庭儀
3D Scan / Photogrammetry Shooting:Solid Memory固態記憶
Ting-Yi Chuang莊定一
Zoe Chen陳嬿伊
Tien Lung Lee李典隆
Reference Photograph:
Ting-Yi Chuang莊定一
Retopology & Rig for 3D Scan:
Ting-Yi Chuang莊定一
CG Preview:
Li Kang李康
FX Artist:
Han Lin林伯瀚
Compositing:
Nigel Huang黃勗
Wen Ting Li李文婷
Gobao Lin林佳儀
Jian Yu Cheng程建宇
Compositor‘s Assistant:
Eason Chen陳家和
Ching Chi 冀擎
Yu Hsuan Huang黃于瑄
Yuki Chou周祐諆
Jia Yu Chen陳家榆
Ting Yi Lu呂庭儀
Explosion FX:MoonShine VFX夢想動畫
Project Manager:Dawn Chiu丘鳳怡
FX Artist:Wen Yung Hsiang文永翔
Compositing:Lin Chi Feng林奇鋒
Grading:iView Post-Production意象影像
Pudding Wang王慕鼎
Subtitle Credit
英文 : Bingo Bilingual
日文 : 長安靜美
韓文 : 貝爾達日韓范特西
![post-title](https://i.ytimg.com/vi/-wIHmPAvMBo/hqdefault.jpg)