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發現不一樣的我，法式慵懶
你最喜歡哪一套呢？🥐
JAZKO
看更多👉🏻https://jazko.com/fashion/style/snowbaby/
Sandro Paris Maje
Media Outlet／ Jazko
Photographer／Alice Huang
Fashion Stylist／Fish Kuang
Make-Up Artist／李孟書
Hair Artist／ Cheng
#maje #sandroparis #jazko #magazine
A delegation of French senators will visit Taiwan in early October, even though the announcement of such a trip drew the ire of Beijing earlier this year, the online French media outlet La Lettre A reported Monday.
https://focustaiwan.tw/politics/202109200016
Happiness is... faster drink BBT when the toddlers are napping.. mad shiok..
Ordered 4 bubble tea from @no.17tea a local homegrown bubble tea brand which is near my place after lunch.
Their outlet...
Shell Bukit Timah Singapore (588166)
Shell Serangoon Garden Singapore (555944)
Blk 703 Ang Mo Kio Ave 8, #01-2539 Singapore (560703)
𝘽𝙧𝙤𝙬𝙣 𝙨𝙪𝙜𝙖𝙧 𝙎𝙥𝙚𝙘𝙪𝙡𝙤𝙤𝙨 𝘾𝙧𝙪𝙨𝙝 𝙡𝙖𝙩𝙩𝙚 - recommended by the staff, and I love it.. crunchy bites with strong brown sugar
𝙈𝙖𝙣𝙜𝙤𝙡𝙞𝙘𝙞𝙤𝙪𝙨 𝙔𝙖𝙠𝙪𝙡𝙩 𝙂𝙧𝙚𝙚𝙣 𝙏𝙚𝙖 - yummy mango bites and super refreshing for the hot weather.
𝙎𝙩𝙧𝙖𝙬𝙗𝙚𝙧𝙧𝙮 𝙐𝙟𝙞 𝙈𝙖𝙩𝙘𝙝𝙖 𝙇𝙖𝙩𝙩𝙚 - strong matcha taste with a hint of strawberry sweetness
𝙋𝙞𝙣𝙠 𝙂𝙪𝙖𝙫𝙖 𝙂𝙧𝙚𝙚𝙣 𝙏𝙚𝙖 𝙔𝙖𝙠𝙪𝙡𝙩 - Pink Guava fruit taste with yakult
By the way, their Takeaway bag is so cute and reusable! 👍
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Thanks @laoniangagency and @no.17tea for the media drop.
►一起浪跡天涯吧!
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此次我帶著一家人前往鹿港捕獲銅板美食
每一樣鹿港道地經典的小吃，通通都不用50元
7攤都是佛心價，便宜又實惠!!
一起珍惜與家人朋友的旅遊時光吧!
以下是影片時間任意門
00:00 美食精彩回顧
00:38 老全豬血麵線加腸
01:43 蔡老店麵線羹
02:07 三代林肉圓
02:57 電子秤水煎包
03:50 鹿港鄉村粉粿冰
04:49 老師傅鴨肉羹
05:47 老龍師肉包
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►自助旅遊小幫手/工具
彰化百果山門票 線上優惠👉https://pros.is/3dqsqt
彰化租機車 線上優惠👉 https://pros.is/39zqya
彰化租車(小客車) 線上優惠👉https://pros.is/3drret
台中麗寶樂園渡假區門票 線上優惠👉https://pros.is/3cluph
台中三井 Outlet 雪樂地門票 線上優惠👉https://pros.is/3d3nps
更多彰化旅遊 線上優惠👉https://pros.is/3cndlm
更多台中南投旅遊票券 線上優惠👉https://pjtravel.pros.is/3al66v
【Skyscanner找便宜機票】 https://bit.ly/2M7EJoL
【Agoda訂房優惠網站】 https://pros.is/J5SQ9
【客路KLOOK找當地優惠行程】https://pse.is/G7GXQ
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►PJ其他系列影片
【 自由行教學錦囊】https://bit.ly/2xB9TeN
【香港澳門自由行懶人包 】https://bit.ly/2Jwz5bP
【埃及旅遊懶人包】 https://bit.ly/30slhpL
【PJ所有影片分類 】https://bit.ly/2NGuVUd
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註：感謝下方音樂，出場依序如下：
1.Title: Soho by Riot
Genre and Mood: Pop + Bright
Music: Soho - Riot https://youtu.be/2TdSYkyou6Y
2. Track Info:
Title : Mizuki
Artist : Bad Snacks
Genre : Dance & Electronic
Mood : Happy
Download Track:
Go to YouTube Audio Library ( https://www.youtube.com/audiolibrary/... ) and get it.
3.Music: A Good Day On the African Planes - Doug Maxwell, Media Right Productions https://youtu.be/kKwMYG1BSpI
The M.E. Series (The Millennial Experience). Created all on Mobile with #iPhone12ProMax
Weekend. Raining. Work had been hectic. Needed to take some time off to recharge. Covid. WFH. Blurred lines between work and personal time. No time to shut off from work completely. Found myself working from screens to screen. Laptop to phone. Even leisure is watching videos online.
In need of time for a digital detox.
Found a bookstore that was opened in Feb this year, in the heart of Orchard Road, Wheelock Place. Where the Borders flagship used to be. If you know what I’m talking about, you’re from my time. I recall the times when I was still in secondary school, hanging at Borders with my friends who love reading, and I will be there checking out the CDs.
Heard that it has a 2 storey space with a cafe and gallery as well. Heard that the ones in China open 24hours, although it’s not happening in SG yet
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Zall Bookstore, an outlet with more than 30,000 books mostly in Chinese, also has a cafe and art gallery
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“Ms Laura Yan Ge, 24, who is general manager of the Singapore store, said at a media preview on Friday that while the company did not anticipate the coronavirus outbreak erupting amid its expansion, it believes bookstores are especially vital during a pandemic.
‘Because of Covid-19, there is a lot of distance between people nowadays," she said in Mandarin. "We believe books will help to close this gap. They provide food for thought and people can use them to widen their worlds.’”
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As a creator myself, I need to constantly find inspiration.
While I can readily find all sorts of information online, sometimes I found my mind being constantly overloaded instead. We read. Socialise. We basically live most parts of our lives in the virtual world, and now we have lesser and lesser reasons to get out there anymore.
So, why a new book store? When was the last time you visited a book store?
Being here made me realised that it’s not about the books. It’s about the space. It’s about the experience. It’s about being here and being present. And what happens when you unplug from the internet and be present in the moment? You’ll get involuntarily intrigued by the surroundings, the people, the architecture, the noise, the beauty of it all. You’ll find headspace. You’ll find your inspiration. You’ll even find a new you.
When was the last time you stepped outside, set aside time just for yourself, and experience life beyond the screen?
Campaign : Blissful Together
Brand : Auntie Anne's Malaysia
Marketer : Dickson Chai
Agency : Nil
PROBLEM
Auntie Anne’s is a well-known International Brand from U.S.A specializing in baked soft pretzels. The first outlet arrived at Malaysian shores 25 years ago and has since experienced continuous growth in both outlets and customer base.
Sales during the Chinese New Year festive period (January to February) are typically non-peak season with lower-than-average volumes.Malaysians from city areas (where the majority of Auntie Anne’s outlets are located) back to their respective hometowns in sub-urban or rural areas to spend time with the family, traditionally the week preceding and during Chinese New Year. This leads to lower footfall at shopping areas and malls during this window, generating lower transactions.
Auntie Anne’s devised a breakthrough strategy to increase brand presence, awareness and drive customers’ visitation to outlets when doing shopping in malls.
SOLUTION
The campaign’s concept – “Blissful Together”, inspired by “福” (Blissful) – a word commonly used during Chinese New Year seasons which means good wishes and also represents the joy and festive mood associated with Chinese New Year. Creatively combined the brand logo with the word “福”, fusing a Western brand with iconic traditional Chinese element, to become the central art of the campaign, making all customers felt like enjoying a piece of Auntie Anne’s means receiving a “Blissful” wishes from the brand during Chinese New Year.
Campaign’s target audience was Malaysians of all races, all ages, including new and repeat customers.
Auntie Anne’s used an integrated approach to maximise reach and engagement of target audience via relevant touch-points.
Packaging: All packaging were changed into a couplet-like design with Auntie Anne’s version of “福” (Blissful) word on it, spreading the “Blissful” experience to every customer who visited Auntie Anne’s throughout the period.
In-store promotional items: Utilized all potential spaces and real estate within each outlet to display campaign-related in-store items. All collaterals strongly presented the Auntie Anne’s version of “福” (Blissful) word and functioned like couplets display at outlets.
Promotion Scheme: 3 promotional sets and used different “Blissful” levels to represent different promotional sets: i. “So Blissful” – RM8.50 (Original Stix + Any Pretzel) , ii. “More Blissful” – RM9.50 (Cinnamon Stix + Any Pretzel) , iii. “Very Blissful” – RM10.50 (Choco Eclairs Stix + Any Pretzel).
Social Media: Consistent postings highlighting the couplet-like design packaging to bring up the festive mode among audience as well as a reminder to loyal fans and potential customers throughout campaign period.
DELIVERY
On ground:
All Auntie Anne’s outlets turn into “Blissful” outlets by displaying all “Blissful Together” theme promotion materials.
All outlet staffs strongly promote “Blissful” promotion set items with use of “Blissful” name for promotion items: “So Blissful”, “More Blissful” and “Very Blissful” instead items’ original names during the campaign.
Only “Blissful” design packaging was used during the period to pack every product sold.
On line:
The campaign was announced through Facebook and Instagram page by changing the profile photos to display Auntie Anne’s version of “福” (Blissful) word and followed immediately by promotion information post on 1st day of campaign. Facebook and Website landing page cover pictures were changed to “Blissful Together” campaign key visuals to be consistent with the “Blissful” decoration displayed at physical outlets.
1 social media posting was made on Facebook and Instagram platforms on average, every 2.5 days, about “Blissful Together” campaign to maintain the campaign hype and momentum.
PERFORMANCE
Successfully spread “Blissful” wishes to more than 945,000 customers with more than 1,790,000 “Blissful” packaging handed out together with the products sold – exceeding the sales made last year for same period by more than 41,000 units.
A growth in Revenue of 5.6% and growth in number of transactions by 2.7% during the Chinese New Year period compared to last year. Average spending per transaction increased by 2.8% showing the direct impact of the promotional set items sold which encouraged customer’s higher spending or more quantity purchase per transaction.
“Blissful Together” postings gained total of 42,622 reached with in Facebook fan page and 20,438 reached in Instagram during campaign period with ZERO advertising budget. “Blissful Together” first day posting achieved 5% engagement rate which was higher than industry benchmark (3-4%).
Campaign successfully created a new mindset of inclusivity, reminding that festive seasons such as the Chinese New Year can be celebrated by all races through the concept of blending a western international brand with traditional Chinese culture to symbolize joy and fortune during Chinese New Year.
'Fox & Friends Weekend' co-host Rachel Campos-Duffy argues The Atlantic article shows that Christianity is under attack. ... <看更多>
media outlet 在 精承顧問Fides - 【 Fides PR 英文單字小教室 】 "Media"... 的推薦與評價
Fides PR 英文單字小教室 】 "Media" 這個單字想必大家都不陌生吧~ 那大家知道"Media Outlet" 是什麼嗎？ 一起來看看Mr.Fides的解說吧！ #公關不只中文表達能力 ... ... <看更多>