當代哪家車廠的估值與未來潛力最高?
就算不懂車的人,大概也知道,是特斯拉。
當其他汽車大廠捉襟見肘之際,特斯拉卻是異常暢旺。
那麼,你在台灣的電視媒體上看過特斯拉的商業廣告嗎?
對於還算愛看電視的我來說,好像沒看過?
就算有,也不像其他車廠的鋪天蓋地。
倒是常在新聞頻道看到特斯拉的執行長馬斯克的各種新聞,且多能引發討論。
有意思的是,我們能在電視上看到除了特斯拉的其他汽車大廠廣告。
場景行銷模式一書作者說,那些出現在我們喜歡的電視內容之間的插播廣告,因為沒有場景,其實是無效的。
作者還說,如今的廣告,重點不是讓消費者記得品牌,而是能夠恰當的提出協助消費者解決問題的方案,所以,出現在正確的場景,是很重要的~
之所以會出現如此改變,是因為如今的媒體型態已經大幅轉變,作者稱之為無限媒體時代,由個人生產的內容遠超過企業(三倍)。
當大量的雜訊掩蓋了企業生產的訊息,企業生產的訊息想要突圍,得換方式。
這本書就是在介紹作者提出的新行銷模式,非常推薦給想從浩瀚無涯的商品與服務的廣告文案中突圍的朋友。
書裡許多觀察,雖然描述的概念不同,但跟我自己之所以發想出知識型文案這套社群行銷文案,有頗多暗合之處。
我觀察到如今的消費者生活場景與資訊傳播路徑的變化,以及對訊息內容的需求,從而提出了一套新的結合行銷與文案的社群經營模組...
知識型文案 7.11
https://zen1976.com/self-media/
場景行銷模式
https://www.books.com.tw/products/0010890093?utm_source=zenwang1976&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-202105
motivate意思 在 羅比媽的育兒與實驗廚房 Facebook 的精選貼文
今天看到一則分享
好溫暖、好勵志
獻給正在跌倒、或是即將跌倒的每一位朋友
(偷偷說,版主歌聲好美❤️)
最震撼的一課---美國教室。(English Version below)
星期六早上的芭蕾課在接近尾聲的時候,老師要大家分組一起旋轉、跳躍,以優雅的舞姿穿越教室。一組接著一組,跟著優美的古典樂拍子,無論如何都要面帶笑容、華麗向前。課堂上充滿了各式各樣的學生,8歲金髮女孩、10歲中國裔女孩、12歲南亞裔女孩、23歲韓國女孩、27歲非裔女孩、29歲台妹我本人、35歲金髮男同學、40歲紅髮氣質辣媽、開心慈祥的老太太...等。而老師被稱為「派翠莎女士」則是我所見過學識最淵博、身體超菁壯、經驗特豐富、非常戲劇化、不可思議的幽默、又超級愛八卦的一位六十幾歲金髮女人,習舞超過50年,每天堅持教課六∼八小時。
在最後一組轉圈的時候,那位紅髮辣媽一時失去平衡而跌坐在地,撞出了很大的碰地一聲。她臉紅的攤攤手、難為情的一笑,擺出無可奈何的表情。而我則是立刻別過頭去,不好意思和她對到眼,因為不確定該用什麼樣的表情反應。
這時老師邊搓著雙手、邊喜孜孜地走過來對著她菁英技巧班的女孩們叫道:女孩們,在我們高級技巧班上要是有同學跌倒了我們該怎麼做呢?
這時所有年紀低於16的女孩們一起開心的拍手鼓舞起來,投以愛慕的眼光。
派翠莎女士:沒錯! 我們要拍手叫好,大家一起來! 鼓掌!!
全場一起對著那位跌倒又站起來了的辣媽微笑拍手。
派翠莎女士接著:然後這個時候呢,老師會走到其他女孩們前面,對著著他們說...
邊走邊演,對著班上最努力、最進階的一位美麗女孩,並指著辣媽說:她試過了。她勇於嘗試,冒著可能會摔倒的風險,嘗試更難的動作,為了變得更好、追求進步。
再指著其他的女孩們, 一個個問道: 你們為什麼都不去摔倒? 為什麼不去嘗試? 為什麼不敢冒險? 大家都應該向她學習,我們一起謝謝她這麼認真!
我差點淚崩。
瞬間明白了那些美國同學們臉上一直以來有的那種自信的表情從何而來。那種不管別人眼光、不怕摔倒、不怕失敗、只一心追求自己當下的努力足不足夠的每一個時刻,因為只有自己的努力是重要的,其他什麼都不值得花心思考慮。摔倒表示你在嘗試,嘗試表示你離進步更近,而感到舒服並不會讓你往前任何一點。
我好希望我小時候摔倒的時候有人這樣激勵我,並把它當成一個好的教育機會,讓大家一起更勇於嘗試。不過一切都還不遲,這是我來美國三年學到最震撼的一課。對了,再過兩天就三週年了。只想和大家分享一下,就這樣。
<3
Yeah.
#歡迎勇敢分享
The most shocking lesson - the American classroom.
At the end of the ballet class on Saturday morning, the teacher asked everyone to spin, jump, and dance through the classroom elegantly. One group after another, following the beautiful classical music tempo, no matter what happens, always smiling, and looking fabulous. The class is full of all kinds of students, 8 year old blonde girl, 10 year old Chinese american girl, 12 year old South Asian american girl, 23 year old Korean girl, 27 year old African american girl, 29 year old Taiwanese moi, 35 years old blonde male classmate, 40-year-oldish red-haired temperament hot mom, happy ladies in their fifties ...etc. The teacher is called "Ms. Patricia", who is a sixty-something blonde, the most knowledgeable woman I have seen with super-strong body, the most experienced in teaching, very dramatic, incredibly humorous, and girl, she loves to gossip. She has also been practicing ballet for more than 50 years, and insisting on teaching for six to eight hours a day.
While the very last group was finishing up their turns, the red-haired hot mom lost her balance and fell to the floor, making a bump. She blushed, and smiled a little embarrassed, making this "Voila" gesture, and then stood up. On the other hand I felt a little embarrassed for her, so I smiled nervously and soon turned my head away because I wasn't sure what kind of expression I should've been reacting.
At this time, the teacher walked over, rubbing her both hands together, looking entertained and glanced at the girls in her elite class. She shouted: Girls, what do we do when someone falls in our tech class?
All the girls under the age of 16 started to clap their hands and show genuine admiration.
Ms. Patricia: That's right! We clap! Everyone come together! Applaud!!
The audience applauded and cheered for the hot mom who stood up after she fell.
Ms. Patricia went on: Usually at this time, the teacher will go to the other girls and say...
Acting while walking over to a beautiful girl who is the most advanced in the class, and pointed to the hot mom and said: she tried. She dared to try, risking the possibility of falling, trying harder moves, in order to become better and making more progress.
Then she pointed to other girls, one by one, asking: Why don't you fall? Why don't you try? Why not taking risks? Everyone should learn from her, and we thank her for trying so hard!
I almost burst into tears.
I instantly understood where the confident expressions that have always been on the faces of American classmates came from. Every single moment, doesn't matter what other people think, do not be afraid of falling, not afraid of failure, and only try to focus on this moment of effort, are you doing enough? Because only your effort is important, and nothing else is worth worrying. Falling means you are trying, trying means that you are closer to progress, and feeling comfortable doesn't let you go any further.
I wished that someone had said something like this to motivate me when I was a child who fell hard and using it as a good educational opportunity to encourage everyone else to try. But nothing is ever too late, this is the most shocking lesson (in the best way) I have learned in the United States after almost three years. By the way, in the next couple of days it'd be three years since I moved from home.
Just wanted to share with you, this.
<3
Yeah
#feelfreetoshare
motivate意思 在 Vivi Liu Facebook 的精選貼文
#第五個月修身分享
一開始健身除了設過幾百次的減肥目標之外,這次就是想改變身型(簡單說就是結實感和翹臀啦👙)
-
這樣的目標導向要增肌減脂,要健康飲食和肌力訓練(這句是廢話😶)
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沒有請健身教練但還好有練出心得(養成習慣是重點🐝),加上開始自己料理將外食降到最低。果然😭⋯新手的蜜月期還是帶給我看的見的進步!(呆呆練誤打誤撞進步了😅)
-
這次的新目標是9月開始,這段期間要去了解各項飲食以及如何訓練讓身型進階(總是要進階,舊的路走不到新地方,先學習才有辦法計畫🤔)。
-
目前體脂22%不算低,但我決定不再把焦點放在硬要降體脂到18%,而是透過一個正確並很融入我生活的方式,慢慢增肌、慢慢減脂。(不要逼死自己的意思😷)
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但是每天誠實檢視自己的身體&與心理狀況,與計較數字無關,對!心理狀態也絕對是影響的重要因素。☝️🙉
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#用心理去帶動行為
#用行為去帶動心理
#用說的都很快🙄
#越努力越幸運
#轉角遇見更好的自己
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#增肌 #減脂 #bodybuilder #bodybuilding #bööty #leanmuscle #fit #fitgirl #fitness #gym #getfit #gymlife #gymgirl #workout #bodyart #motivate #sexy #減肥 #健身房 #健身 #翹臀 #love #lifestyle
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