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🎊 第一波中獎學員: 蔡馥如
📰 Why self-promotion doesn't have to be taboo?
🀄 為什麼自我推銷不必忌諱?
Many of us instinctively hate the idea of blowing our own trumpets. Yet it's important to understand how best to highlight our skills – especially now.
📌 第一段說明，我們許多人instinctively(本能地)討厭blowing our trumpets (自我吹捧)。然而，在這時代，要了解如何顯示我們的才能是很重要的。
The mere idea of self-promotion makes many people wince. Trumpet-blowing is something a lot of us aren’t good at and that’s no surprise, given we’re taught as children that ‘boasting’ isn’t an attractive quality. “We get hung up on self-promotion coming across as arrogant,” explains Stefanie Sword-Williams, author of F*ck Being Humble: Why Self Promotion Isn’t a Dirty Word. “But if you’re not an arrogant person, you won’t deliver it in that way.”
📌 本段說明，自我推銷的想法使許多人wince (畏縮)。Trumpet-blowing (自我吹捧) 是我們很多人都不擅長的事，其實不奇怪。因為我們從小就被教導說 boasting (吹牛) 並不是一種吸引人的特質。 《X你的謙虛》作者威廉史瓦特就說：「為什麼 self-promotion (自我推銷) 不是一個不好的詞? 但是，如果您不是一個 arrogant (自大的)人，您不會讓人有那樣的感覺。」
In fact, taking pride in your professional accomplishments should be considered a normal part of life, not a taboo, experts say. Highlighting your skills well can feed into workplace success, and whether you’re changing jobs, want to move up at work or show your boss what you’ve been achieving, being able to self-promote effectively is an advantage.
📌 本段說明，專家表示，實際上，以自己的專業 accomplishments (成就) 為榮，應該被視為生活的正常部分，而不是taboo (禁忌)。出色地展示自己的技能可以促進工作場所的成功，無論您是要換工作，想升職還是向老闆展示您所取得的成就，能夠effectively (有效)自我推銷都是一個優勢。
Right now, the need to ‘self-sell’ has arguably never been greater, as pandemic-hit businesses weigh up what they do – and don’t – need going forward. It’s particularly true for some groups; women, who traditionally struggle to promote themselves, have been particularly affected by the Covid-19 recession, for example. Home workers could also benefit; research shows that they suffer from a lack of face-to-face time with managers, which negatively impacts career progression.
📌 這段說到：目前，可以說“自售” 的需求從未如此強大，因為受到疫情打擊的企業weigh up (權衡)了他們要做的事情和不需要做的事情。對於某些群體來說尤其如此；例如，傳統上為提升自我而 struggle (奮鬥)的女性尤其受到 Covid-19 衰退的影響。家庭工人也可以受益；研究表明，他們缺乏與經理面對面的時間，這會對職業發展產生負面影響。
“If we don’t invest the time in demonstrating our value, we run the risk of not being considered as ‘needed’,” explains Sword-Williams. “The content you put out about yourself is what you will be known for – so it’s essential that you control that narrative.”
📌 Sword-Williams 解釋說：“如果我們不花時間 demonstrate(證明) 自己的價值，那麼我們就有被認為不是'需要'的 risk (風險)。” “發布給自己的內容就是您將廣為人知的內容—因此，控制該 narrative (敘述)至關重要。”
Post-pandemic, how we promote ourselves could help determine whether we thrive in the workplace or linger, overlooked, on the side lines. That means overcoming squeamishness and learning how to explain our skillset properly. Fortunately, it’s something we can all master.
📌 疫情發生之後，我們如何推銷自己可以幫助確定我們在工作場所 thrive (茁壯成長)，或是在職場上 linger (徘徊)被忽視。這意味著要克服 squeamishness (神經質)，學習如何正確地解釋我們的技能。幸運的是，這是我們所有人都能掌握的東西。
In its simplest form, self-promotion is the act of drawing attention to your work and achievements. Whether it’s a post shared on your LinkedIn, an email check-in with your boss or a conversation with an important contact, self-promotion shines a spotlight on your successes with a view to developing a personal brand, furthering a career or asserting yourself in your field. It’s a skill that’s as important for someone trying to get on the employment ladder as it is for a CEO.
📌 在最簡單的形式中，自我推銷是一種引起對您的工作和成就的關注的行為。無論是在LinkedIn上分享貼文，與老闆的電子郵件，還是與重要聯繫人對話，自我推銷都將 spotlight (聚焦) 於您的成功，以發展個人品牌，促進事業或在自己領域建立聲譽。對於想get on the employment (升職)的人來說，這項技能與對於首席執行官的一樣重要。
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