🔥每週遊戲新聞觀察-2021.08.W4
.
本週分享以下五則遊戲新聞:
📺《如何解決可玩廣告痛點?我們採訪了Mintegral創意實驗室負責人》
📺 《混合變現腦洞大,高收入手遊如何巧妙植入激勵視頻廣告?》
📺 《遊戲交互設計師是如何提高遊戲品質感的?這裡有一份全流程指南》
📺 《投稿|Adjust與您分享超休閒遊戲營銷的獨特之處》
📺《蘋果重大讓步!APP之外使用第三方支付,蘋果不抽成》
.
🔎文章同步部落格:https://bit.ly/3yrsLd2
.
📺《如何解決可玩廣告痛點?我們採訪了Mintegral創意實驗室負責人》
https://www.youxituoluo.com/527916.html
.
可玩廣告(playable ads)最早是出現在2018年的google的遊戲開發者大會上,
意思就是說這廣告不僅讓你看,還能動手玩,讓廣告變得更加有趣,是很新穎的廣告模式。
.
但如何在短短的幾秒內,讓玩家感受到遊戲好玩的地方,其難度可能又比廣告影片還要高
.
因此這篇文章分享了一些要訣,
內文提到:「製作可玩廣告時,可以先延用廠商已有的優秀視頻廣告創意,通過測試調優,敲定效果最好的創意方向。同時遵循三個要點:玩法輕量化、創意內容本地化、創意要素非原生化。」
.
另外我覺得這篇文章的優點在於分享可玩廣告的操作並非放在休閒遊戲上,
而是分享中重度遊戲如何執行可玩廣告,
大大增添其閱讀性。
.
📺《混合變現腦洞大,高收入手遊如何巧妙植入激勵視頻廣告?》
http://www.gamelook.com.cn/2021/08/451394
.
文章分享了幾款中重度遊戲在植入激勵廣告上的操作:
●《CODM》推出幸運轉盤,每看一次廣告可以參加一次,可獲得各項虛寶;另外玩家可以通過觀看廣告的方式,在下一次比賽的時候獲得雙倍武器經驗
.
●《June’s Journey》:日常劇情/視覺進度當中的廣告投放;玩家們可以通過觀看廣告的方式換取30分鐘內以更少能量進入
隱物關卡的機會
.
●《Two Dots》在步數用完且沒能達到關卡目標之後,遊戲為玩家提供觀看廣告隨機獲得額外步數(+1、+3或者+5)或增值道具的機會
.
●《War and Wit》玩家們每觀看一次廣告(每天最多可觀看10次),他們都能得到這種廣告幣(還包括其他獎勵,比如遊戲內貨幣)。這種廣告幣有著獨立的商店,玩家們積累足夠數量之後就可以購買各種道具、角色碎片等,除了商店購買功能之外,還專門為長期觀看廣告設定了“里程碑”獎勵。
.
●《Dragon City Mobile》推出Dragon TV,它是玩家小島上的一個獨立“建築”,在這里,他們可以獲得更多的廣告位置。
.
●《Top War》在合並單位的時候觀看廣告獲得更多,或者觀看廣告獲得更多的好友捐贈單位。
.
由於中重度手遊玩家對於廣告的出現會更敏感些,
因此出現的時機點也很重要,
結合遊戲本身的特性,
在用戶最關鍵的遊戲行為或需求上跳出廣告,
就更有機會激勵玩家心甘情願地看完廣告,
而不是時時跳出來煩他們。
.
📺《遊戲交互設計師是如何提高遊戲品質感的?這里有一份全流程指南》
http://youxiputao.com/articles/22357
.
這篇比較偏開發,
但可以看到遊戲交互設計師在幫助企劃實現需求時,
需要做非常多的資料收集與分析。
.
就好比設計轉蛋好了,
我自己印象比較深刻的抽卡方式其實是神魔之塔的抽卡機,
卡牌可以隨著指尖拖動,
當快從卡匣中拉出來時還會有光影噴出,
我記得以前就很期待噴出來的光是白光之類,
網路上也會流傳一堆抽卡方式。
.
因此好的UI/UX加上聲光效果絕對是能提高玩家付費意願。
.
📺《投稿|Adjust與您分享超休閒遊戲營銷的獨特之處》
http://www.nadianshi.com/2021/08/302667
.
會選擇這篇主要是因為想紀錄一些關於超休閒遊戲的數據與特徵,例如:
.
1.遊戲應用第 1 天的留存率最高,接近30%,超休閒遊戲緊隨其後,為 27%。但到第 7 天,超休閒遊戲的留存率僅為 7.5% ,與所有類別15.2%的中位數形成鮮明對比。到第 30 天,只有 1.75%的用戶會返回超休閒遊戲。
.
2.超休閒遊戲的機制簡單,且開發者常常利用"滾雪球效應" 將用戶引流至其產品組合中的其他遊戲 — 這兩個因素至少在部分程度上導致了超休閒遊戲留存率低的現象。
.
3.超休閒遊戲必須在應用下載的初始 2 天內最大程度的從用戶身上獲得高額收入,因為 2 天後用戶留存率就會急劇下滑。
.
4.每分鐘展示 4 則以上廣告的超休閒遊戲會觸及收入天花板,每月的收入在 35,000 美元左右徘徊。最適中的廣告推送頻率是每分鐘 2 - 3 則廣告,這種做法最高能將超休閒遊戲公司收入提高10%。
.
📺《蘋果重大讓步!APP之外使用第三方支付,蘋果不抽成》
http://www.gamelook.com.cn/2021/08/452514
.
近年平台抽取的分潤以及規範是否合理公平不斷被拿出來討論,
像上週韓國國會的法治司法委員會在 24 日推動修改一項名為「反 Google 法」的電氣通信事業法,
主要就是希望 Google 和 Apple 必須開放開發者使用非平台方的其他付款方式。
.
而這則新聞則表示為了解決與美國應用程序開發商的集體訴訟官司,蘋果在抽成、用戶溝通以及App Store透明度等方面做出了重大讓步。
.
1、開發者可以與用戶直接溝通,允許iOS系統外支付
2、加入Apple News也可以減免15%抽成
.
延伸閱讀:https://technews.tw/2021/08/27/app-store-pay/
.
以上就是本週的遊戲新聞觀察,下週見!
同時也有46部Youtube影片,追蹤數超過9,750的網紅Dainghia25,也在其Youtube影片中提到,Remnant: From the Ashes | PS4 “In this third-person survival action shooter, play as one of the last remnants of humanity attempting to retake a world...
「playable city」的推薦目錄:
- 關於playable city 在 玩遊戲不難,做營運好難 Facebook 的最佳貼文
- 關於playable city 在 Capcom Asia Facebook 的最讚貼文
- 關於playable city 在 GamingDose Facebook 的最佳貼文
- 關於playable city 在 Dainghia25 Youtube 的精選貼文
- 關於playable city 在 Shiney Youtube 的最佳貼文
- 關於playable city 在 Shiney Youtube 的最讚貼文
- 關於playable city 在 27 Creating a Playable City ideas | congas, urban, community ... 的評價
- 關於playable city 在 Conference Playable City | 1 June 2021 - YouTube 的評價
- 關於playable city 在 Playable City | By Connected City 2017 - Facebook 的評價
playable city 在 Capcom Asia Facebook 的最讚貼文
[PS4/X1/Steam] The Dark Slayer Returns -- DMC5's "Playable Character: Vergil DLC" is Out Now!
Dante's twin brother and long-time rival, Vergil, makes his highly requested debut as a playable character in Devil May Cry 5's brand new "Playbale Character: Vergil" DLC! Harness the Dark Slayer's true power in all 20 missions of the game's main story campaign, or let your inner Doppelganer loose as you slice and dice your way through all 100 grueling floors of the Bloody Palace.
Are you motivated to let Vergil loose on Red Grave City and revisit the challenges that await? Pick up the "Playable Character: Vergil" DLC today!
BUY NOW:
PS4
https://store.playstation.com/en-hk/product/UP0102-CUSA08216_00-DMC5VER000000000
X1
https://www.microsoft.com/en-hk/p/dmc5-%e5%8f%af%e9%81%8a%e7%8e%a9%e8%a7%92%e8%89%b2-vergil/9nqtjx9zdtq5
Steam
https://store.steampowered.com/app/1432640/Devil_May_Cry_5__Vergil/
playable city 在 GamingDose Facebook 的最佳貼文
เปิดเผยวันและรายละเอียดของการอัปเดตของใหม่ออกมาแล้วสำหรับ Genshin Impact ในเวอร์ชั่น 1.1 ที่มีทั้งตัวละครใหม่ ระบบการเล่นที่ช่วยให้ชีวิตดีขึ้น และอีกมากมายที่น่าสนใจ
.
【原神】Ver.1.1公式PV「迫る客星」: https://youtu.be/B07z5cbHjNQ
.
miHoYo ได้เผยข้อมูลใหม่นี้ในรายการ Live Stream ของ BiliBili เมื่อเย็นที่ผ่านมา โดยเริ่มจากเผยโฉมตัวละครระดับ 5 ดาวที่จะเข้ามาให้ได้ไขหากันใน Patch หน้า นั่นก็คือ Zhongil(ใช้หอก ธาตุ Geo) และ Childe(ใช้ธนู ธาตุ Hydro) สองหนุ่มหล่อที่ผู้เล่นคุ้นหน้าจากเนื้อเรื่องของเมือง Liyue นั่นเอง และยังมีตัวละคร 4 ดาวใหม่อีกสองตัวคือ Diona(ใช้ธนู ธาตุ Cryo) และ Xinyan(ใช้ดาบใหญ่ ธาตุ Pyro) ซึ่งมีความสามารถที่น่าสนใจไม่แพ้กัน
.
ส่วนการปรับปรุงของที่อยู่ในเกมให้ดีขึ้นก็มีมากมายหลายรายการ เช่นเพิ่มไอเท็ม Wind Bottle เอาไว้สร้างกระแสลมไต่ขึ้นที่สูง Teleport Waypoint เอาไว้เดินทางแบบเร่งด่วน และเข็มทิศสำหรับค้นหากล่องสมบัติ ซึ่งช่วยในการเล่นได้มาก ซึ่งทั้งสามอย่างสามารถ Craft ได้จากแท่นประดิษฐ์ของในเมือง
.
ส่วนอีกระบบที่น่าสนใจคือ Reputation หรือชื่อเสียงที่จะแยกจากกันในแต่ละเมือง ซึ่งเมื่อระดับไต่ไปถึงที่กำหนดก็จะได้รับของรางวัลเป็นการตอบแทนจาก NPC ใหม่ที่เพิ่มเข้ามา และเนื้อเรื่องของเหล่าตัวละครอย่าง Mona และ Fischi พร้อมเควสปลดล็อกตัวละครอีกด้วย
.
กำหนดการอัปเดตของ Genshin Impact 1.1 คือวันที่ 11 พฤศจิกายนนี้ พร้อมกันทั้งบน PS4, PC และบนมือถือ นักผจญภัยที่รอคอยการมาของเควสใหม่ก็เตรียมตัวกันไว้ได้เลย
.
ที่มา: https://www.gematsu.com/…/genshin-impact-version-1-1-update…
#ข่าวเกม #gamingdose #GenshinImpact
New update dates and details are released for Genshin Impact in 1.1 featuring both new characters, play system that helps life better and more interesting things.
.
[Hara God] ver. 1.1 Official PV ′′ close customer star https://youtu.be/B07z5cbHjNQ
.
miHoYo revealed this new information in BiliBili's Live Stream last evening, starting to reveal the 5 star character that will be solved in Patch. That's Qhongil (Geo Spear) and Childe (Hydro Elemental Sagittarius), two handsome boys who are familiar with the plot of Liyue City. Two new 4 star characters are Diona (using Cryo Archery) and Xinyan (using Pyro's Big Sword. ), which has an interesting ability, not allergic.
.
There are plenty of improvements to the game, such as adding Wind Bottle items to create a high-rise wind, Teleport Waypoint for urgent travel and a compass for finding treasure box that helps to play as many as three can. Craft from the city's invention podium.
.
The other interesting system is Reputation or reputation to be separated in each city, when climbing to the preset, it will receive rewards from NPC, added and the plot of characters like Mona and Fischi with unlocked quests. Character as well.
.
Genshin Impact 1.1 update schedule is on November 11, both on PS4, PC and on mobile. Adventurers who are waiting for new quests. Be prepared.
.
Source: https://www.gematsu.com/2020/10/genshin-impact-version-1-1-update-launches-november-11-adds-new-playable-characters-quests-and-more
#ข่าวเกม #gamingdose #GenshinImpactTranslated
playable city 在 Dainghia25 Youtube 的精選貼文
Remnant: From the Ashes | PS4
“In this third-person survival action shooter, play as one of the last remnants of humanity attempting to retake a world overrun by monstrous, interdimensional invaders. Venture into dynamically-generated worlds alone or with up to two other survivors, scavenging for supplies and modding your equipment to strengthen your chances of survival when tackling over 100 deadly varieties of enemy and battling epic bosses”
Maquette | PS5
“All that is tiny is simultaneously huge in this intriguing first-person puzzler designed around an Escher-esque recursive simulation. Making its PlayStation 5 debut as part of next month’s PlayStation Plus lineup, Maquette sets you in the center of a world the rules of which are very different from our own. Solutions to puzzles require you to twist the world recursively – manipulating the landscape of a diorama will see those changes mirrored in the life-sized version that surrounds you. If you get perplexed by a puzzle, you can call up PS5’s Game Help for helpful hints to solve Maquette’s tougher conundrums.”
Farpoint | PS VR
“Master an arsenal of weapons to keep yourself alive on a hostile alien world in this free-roaming, first-person PS VR shooter. Optimized for the PlayStation VR Aim controller and fully playable with a DualShock wireless controller, strike out towards your crashed space station solo or with a friend in online co-op. Trade alien threats for testing each other’s skills in a variety of Versus game modes.”
Final Fantasy VII Remake | PS4
“Square Enix’s modern reimagining of its iconic RPG boasts unforgettable characters, a mind-blowing story and epic battles. Return to the city of Midgar as Cloud Strife, former member of Shinra’s elite SOLDIER unit now turned mercenary, lends his aid to the resistance group Avalanche. Initially executing daring raids against Shinra to fight back against its planet-threatening machinations, Cloud and his comrades are unaware of the epic consequences that await them.
The story of this first, standalone game in the Final Fantasy VII Remake project covers up to the party’s escape from Midgar, and goes deeper into the events occurring in Midgar than the classic original.”
“Please note the PS4 version of Final Fantasy VII Remake available to PlayStation Plus members is not eligible for the PS5 digital version upgrade.“
▶ SUBSCRIBE MY CHANNEL : https://goo.gl/VPOrGK
▶ RENUMBER LIKE, SUBSCRIBE AND SHARE MY VIDEO!!!
▶ Fanpage Facebook : https://www.facebook.com/dainghia25gaming
▶ Facebook : https://www.facebook.com/dainghia25
playable city 在 Shiney Youtube 的最佳貼文
Watch Dogs: Legion
ซื้อเกมได้ที่ https://store.epicgames.com/legendauser/watch-dogs-legion
Watch Dogs: Legion is an action-adventure game played from a third-person perspective, and takes place within an open world setting based upon London, which can be explored either on foot - utilizing parkour moves - vehicles, or fast-travelling via the city's Underground stations. The game is composed of several missions, including those that progress the main story, liberation missions aimed at freeing the city's boroughs featured in the setting, recruitment missions for new playable characters, and various side-activities, with players able to freely pursue a mission or activity, or explore the city for secrets and collectibles. Each mission's objectives can be handled via one or several different approaches: an open-combat approach utilizing a variety of weapons; a stealth approach utilizing the environment to avoid detection and monitoring enemy patterns; or a hacking approach using any hackable object to subdue enemies with traps or distractions, while seeking out objectives via cameras and remotely accessing them. Combat includes a mixture of gun fights - involving lethal and non-lethal fire-arms - and hand-to-hand combat moves, with enemies making use of different methods depending on how the player acts against them in combat (i.e. a guard hit with a punch will use melee attacks). Players can be pursued by enemies when escaping, including hostile drones, but can lose them by utilizing hack-able environmental objects (i.e. vents) and avoiding line of sight with pursuers.
Unlike previous games in the series, Legion features the ability to use multiple characters during a playthrough, each of whom can be recruited from around the game's setting. While the player must choose a character to begin with after the story's prologue chapter, others may be recruited upon completing the initial story missions of the game from anywhere around the game's setting, which can also include those working for hostile factions. Those recruited become operatives that the player can freely switch to at any time, as well as customize with different clothing options, with each recruit-able character maintaining their own lifestyle and occupation when not active (i.e. spending time drinking at a pub). Each character that can be recruited have different traits and skills, based upon their background - a spy operative has access to a silenced pistol and can summon a special spy vehicle to travel around with, armed with rockets; a hooligan operative can summon in friends to help in a fist-fight; a builder operative can make use of large drones for heavy-lifting and a nail-gun for combat; while an "adrenaline junkie" operative can deal more damage, but risk the possibility of being knocked out/dying at any random moments. Operatives can gain experience when used by the player, which allows them to gain additional skills and abilities to improve them, with the player able to provide additional upgrades for all character by spending "tech points" - a collectible scattered around the city, which can be spent on weapon and gadget upgrades.
All potential recruits have an additional statistic, which details whether they can be recruited when approached - their thoughts on DedSec. Some recruits may not join if either they favour those that oppose them (such as a hostile faction), if the player has a character in their roster whom they hate or if DedSec did something to harm another NPC they have good relations with. If a recruit can be brought in, players will be required to complete a mission from them related to a problem they need resolving. An example of such a mission would be helping someone determine why they are being constantly spied on more frequently of late working as a vigilante in shutting down a criminal operation they seek to disrupt. Any character that can be recruited, can be killed during a playthrough by criminal gangs or law enforcement, and thus be permanently removed from the player's roster of playable characters, provided the player has the permadeath option enabled; if not, the character is merely arrested, and can be simply rescued by another operative. If the player loses all their characters from death or arrest, the game ends.
The online component of the game would be introduced through a free post-launch update in December 2020. Players can also join a team of up to four players in cooperative gameplay, sharing progression between single-player and multiplayer modes. They can also access Tactical Ops, which are co-operative missions designed for 4 players, or simply explore London together. The asymmetrical multiplayer mode Invasion would also return. The game also features a competitive multiplayer mode named "Spiderbot Arena" in which players assumes control of a gadget named spiderbot and compete against each other in free for all matches.
playable city 在 Shiney Youtube 的最讚貼文
Watch Dogs: Legion
ซื้อเกมได้ที่ https://store.epicgames.com/legendauser/watch-dogs-legion
Watch Dogs: Legion is an action-adventure game played from a third-person perspective, and takes place within an open world setting based upon London, which can be explored either on foot - utilizing parkour moves - vehicles, or fast-travelling via the city's Underground stations. The game is composed of several missions, including those that progress the main story, liberation missions aimed at freeing the city's boroughs featured in the setting, recruitment missions for new playable characters, and various side-activities, with players able to freely pursue a mission or activity, or explore the city for secrets and collectibles. Each mission's objectives can be handled via one or several different approaches: an open-combat approach utilizing a variety of weapons; a stealth approach utilizing the environment to avoid detection and monitoring enemy patterns; or a hacking approach using any hackable object to subdue enemies with traps or distractions, while seeking out objectives via cameras and remotely accessing them. Combat includes a mixture of gun fights - involving lethal and non-lethal fire-arms - and hand-to-hand combat moves, with enemies making use of different methods depending on how the player acts against them in combat (i.e. a guard hit with a punch will use melee attacks). Players can be pursued by enemies when escaping, including hostile drones, but can lose them by utilizing hack-able environmental objects (i.e. vents) and avoiding line of sight with pursuers.
Unlike previous games in the series, Legion features the ability to use multiple characters during a playthrough, each of whom can be recruited from around the game's setting. While the player must choose a character to begin with after the story's prologue chapter, others may be recruited upon completing the initial story missions of the game from anywhere around the game's setting, which can also include those working for hostile factions. Those recruited become operatives that the player can freely switch to at any time, as well as customize with different clothing options, with each recruit-able character maintaining their own lifestyle and occupation when not active (i.e. spending time drinking at a pub). Each character that can be recruited have different traits and skills, based upon their background - a spy operative has access to a silenced pistol and can summon a special spy vehicle to travel around with, armed with rockets; a hooligan operative can summon in friends to help in a fist-fight; a builder operative can make use of large drones for heavy-lifting and a nail-gun for combat; while an "adrenaline junkie" operative can deal more damage, but risk the possibility of being knocked out/dying at any random moments. Operatives can gain experience when used by the player, which allows them to gain additional skills and abilities to improve them, with the player able to provide additional upgrades for all character by spending "tech points" - a collectible scattered around the city, which can be spent on weapon and gadget upgrades.
All potential recruits have an additional statistic, which details whether they can be recruited when approached - their thoughts on DedSec. Some recruits may not join if either they favour those that oppose them (such as a hostile faction), if the player has a character in their roster whom they hate or if DedSec did something to harm another NPC they have good relations with. If a recruit can be brought in, players will be required to complete a mission from them related to a problem they need resolving. An example of such a mission would be helping someone determine why they are being constantly spied on more frequently of late working as a vigilante in shutting down a criminal operation they seek to disrupt. Any character that can be recruited, can be killed during a playthrough by criminal gangs or law enforcement, and thus be permanently removed from the player's roster of playable characters, provided the player has the permadeath option enabled; if not, the character is merely arrested, and can be simply rescued by another operative. If the player loses all their characters from death or arrest, the game ends.
The online component of the game would be introduced through a free post-launch update in December 2020. Players can also join a team of up to four players in cooperative gameplay, sharing progression between single-player and multiplayer modes. They can also access Tactical Ops, which are co-operative missions designed for 4 players, or simply explore London together. The asymmetrical multiplayer mode Invasion would also return. The game also features a competitive multiplayer mode named "Spiderbot Arena" in which players assumes control of a gadget named spiderbot and compete against each other in free for all matches.
playable city 在 Conference Playable City | 1 June 2021 - YouTube 的推薦與評價
The IAEC, together with Barcelona City Council, the Institute for Children and Teenagers and Born Cultural Centre, organises a conference to ... ... <看更多>
playable city 在 Playable City | By Connected City 2017 - Facebook 的推薦與評價
Playable City · More from Connected City 2017 · Performing City · Musicity · 메이커 시티 서울역 일대 - Maker · CONNECTED CITY VIDEO · VR 플레이 ... ... <看更多>
playable city 在 27 Creating a Playable City ideas | congas, urban, community ... 的推薦與評價
May 15, 2020 - Projects to begin to create a more playable environment in our cities and communities. All the projects on this page are designed by The ... ... <看更多>