關於 segment marketing ，我們在網路上蒐集到這些相關的討論、資訊與評價

🤘🤘🤘 Meet Global 本週最熱門英文新創團隊報導 #startuptowatch

🌟 Tresl Analytics Makes Scaling Up for E-commerce Shops Easy With Auto-generated Marketing Insights
https://pse.is/fb0612g1

🔥 Netherlands startup inPhocal seeking partners in Taiwan, wants to use cutting-edge laser technology to revolutionize the marking industry
https://pse.is/fb0612g2

⚡️ Fast-growing Taiwanese AI chip designer Kneron expects revenues to double in 2021
https://pse.is/fb0612g3

💥 iCHEF announced integration with Grab and Xero, becoming the first omni-channel POS in Southeast Asia
https://pse.is/fb0612g4

最近，在臉書上看到有行家說，目前這個市況，還有campaign出街，已經要當贏。

這是我們公司為Cigna HK製作的近作，分兩個階段推出，我們的團隊，為這個campaign，在整個marketing funnel的不同touch point，製作了針對不同target segment的內容。

整個campaign，長達好幾個月，到目前這一刻，同事們還在忙碌這個campaign的後續工作。

當大家都沉醉在快速搶眼球這個網絡年代，我們能夠有一個這樣相信細水長流的客戶，實在很難得。

昨天整理舊檔案，我更驚訝地發覺，目前出街的這個版本，以及整個campaign的規劃，與我們提案時的版本，基本上沒有太大分別，有部份的標題，更加是隻字沒改。

廣告公司提案，當然都只有輸和贏兩種結果，但我發覺，自己開公司以來，每次贏得到的提案，作品面世時通常都是與提案時的建議，分別不大。

反而，當我還在打工的時候，面對由公司總部或其他部門「恩賜」的客戶，提案期間，卻往往寸步難行。

這件事說明了，每一家廣告公司都有各自的長處與短處，廣告客戶在甄選合作夥伴的過程中，如果雙方都能夠把握主導決定權，正所謂情投意合，展開合作後，過程反而能夠更暢順。

提案期間，我們團隊曾經得到 Social Power Intelligence 的協助，讓我們能夠透過他們的social listening平台，獲得更接地氣的consumer insights，令提案更順利，真的再三感謝他們。

有關Cigna HK "RETHINK" 在Marketing Interactive的報導：https://bit.ly/32WUczj

有關泰國米在香港銷售的事情請看看駐港商務領事的這篇文章
https://m.facebook.com/story.php?story_fbid=2663493017082947&id=483913338374270

THE ROYAL THAI GOVERNMENT CALLED FOR INTERNAL MEETING TO DISCUSS SITUATION ON SENSITIVE COMMODITIES and RICE UNDER IMPACT OF COVID-19

As the outbreak of COVID-19 escalates around the world, the Ministry of Commerce of the Royal Thai Government had called for an internal meeting to discuss supply situation and marketing plan for sensitive commodities under impact of COVID-19, such as processed food, rice, swine & poultry, fruits, tapioca, alcohol gel, masks and logistic services, etc.

Meanwhile, as rice is the daily essential to not only local but international consumers, Thai Rice Exporters Association (TREA) together with both government (Ministry of Commerce and Ministry of Agriculture) and private sectors such as Rice Mill Association and Thai Farmers Association had carried out a meeting with intention to sustain a stable market and marketing plan.

Many countries are heavily dependent on importation as the local production capacity is declining. In order to fulfill local demand, some countries are trying to persuade trading partners with high domestic productivity such as Thailand, Vietnam and India to sign an agreement for not to impose ban on rice exports during the pandemic of the virus COVID-19.

After the meeting, Mr. Charoen Laothamata (President of TREA) and Mr. Chookiat Ophaswongse (Honorary President of TREA) announced there is enough rice in stock for locals of over 4 million tons paddy rice available that can sustain for at least 7-8 months local consumption.

The 1st crop Thailand started to harvest approximate only at 20% from the total of 5 million tons of paddy rice, with another 3 million tons paddy rice starting to harvest in August, which will be harvest as the 2nd crop. As of Jan-Feb of 2020, the Kingdom had exported only 900,000 tons of rice when compare with previous year more than a million tons due to world economic decline.

TREA revealed that Thai rice had exported increasingly to Hong Kong and Singapore. Yet, that amount of export is still a small figure and does not affect domestic rice consumption. The association needs to wait and see the production in the 2020/2021 season next year affected by the drought problem each year. The expected harvest volume should not be too much lower in compare to this year. The average is 17 to 18.5 million tons of rice annually in result partly from reduced rice planting areas in line with government’s policies.

Mr. Charoen also agreed that the price of rice in this period may increase slightly between 10-20 baht. It is not because of people stockpiling but it is in result from the small amount of rice production this year. Due to the low production rate, rice mills buy rice from farmers at a higher price. Previously, white rice was purchased at 6,500-7,000 baht per ton while now it had been increased to 8,000-9,000 baht per ton.

During the interview with Mr. Charoen by Thai media last week, he pointed that there is nothing to worry about under current situation and there is a lot of rice stock available while there would be another 18.5 million metric tons milled rice which is in harvest process. “Though we are making a little bit lower in compare to last year (20 million metric tons milled rice) due to the drought problem, there is certainly no shortage on supply as Thailand averagely exports 750,000 metric tons of rice along with 800,000-850,000 metric tons for domestic consumption and another 200,000 metric tons will be used in the industrial sector per month” said by Mr. Charoen.

TREA once again stressed that there is no shortage of supply on Thai Rice and urged the government to facilitate the logistic systems for rice distribution. At the same time, the association shall monitor closely on the situation to ensure stable supply.

For Hong Kong market, as the outbreak of COVID-19 continues around the globe, panic buying once again hit Hong Kong market over the past weekend. Representatives from rice segment in Hong Kong had stepped up to clarify that supply is definitely stable in Hong Kong, trying to convince local not to stock up rice at home and stressed that it is only the matter of refilling at local retail spots. In fact, the supply is more than enough in the city.

Ref:
https://www.komchadluek.net/news/scoop/425049…

只是想跟大家分享一下偶們的作業哈哈哈
還有這個議題也很直得大家去關注～大家有興趣可以多多去了解一下Article13～
然後沒錯 這支影片包含裡面的新聞 全部是我剪的?
The current decade will be known as a decade of digital dependency. The proportion of people accessing the internet has increased from 20% almost a decade ago, to 72% in 2018. (Ofcom, 2018). With the existence of network publics, online expressions are automatically recorded and archived, Content made out of bits can be duplicated and can be accessed through various ways (Boyd, 2010). Websites like YouTube, Facebook and twitter have changed the online marketing trend with the help of content creators, brand influencers etc. who enjoy the freedom of expression on the internet across the world, but big changes are coming to online copyright across the European Union. Article 13 of the European Union directive on the digital single market requires the likes of Youtube, Facebook and Twitter to take more responsibility for copyrighted material being shared on the platforms (Reynolds,2013). Therefore, this video intends to provide awareness to a mass segment of internet users and content creators on the internet about the Political issue of Article 13 and recommend the viewers to raise their opinion against it but we realized that a number of millennials are not aware about the issue of Article 13 and the main reason for the unawareness is ignorance. People tend to ignore the obvious things according to the psychology of willful blindness. So, in this case, people ignore the news of article 13 which they could and should have known but don’t know because it made them feel better to not know it ( Popova, 2018) Our aim is to show to the audience what the cost of inaction can result in. Upon an informal survey conducted in regards to Article 13 , we discovered, Everyone has heard about it, but no one knows about it

Viewers of the video are recommended to raise their opinion by signing an online petition by visiting the website https://savetheinternet.info/. The reason behind choosing this website among several other online petitions was the number of supporters. This online petition has over 5 million supporters who have signed to show the politicians their disapproval towards the reform. History suggests that online petitions have been successful in bringing change with number of instances.

The viral progression of the video has been supported by a number of strategies. Viral Videos tend to be exceptional.` The media chosen to inspire the audience to propagate this video are Facebook, Instagram, YouTube and Twitter. The major target audience will be millennials and people who belong to Generation Z. In order to attract and connect with the target audience, elements such as websites, news channels, and content from internet content creators such as 9Gag, PewDiePie were shown in the video. The target audience has a huge potential to push the video to a larger audience. The viral progression of the video is heavily dependent on Word-of-Mouth marketing which is the intentional influencing of consumer communications by professional marketing techniques (Kozinets, 2010). We aim the share the video with the hashtag #SaveYourInternet as we believe that hashtags can serve a motivational role for viewers to consume and distribute the content as per spreadability theory from the SPIN framework. ( Mills,2012 ) The video also highlights the behavior of the protagonist, who ignores such political news that has so much relevance in his actual life. We believe that the target audience will be able to relate themselves with the video and share it. Apart from that, the relevance of the issue of Article 13 can help the propagability and strengthen the integration among the viewers to become aware and act against it.

เปิดตัว 2019 Mercedes-Benz CLA Class โฉมใหม่ล่าสุด

Las Vegas. The new Mercedes-Benz CLA Coupe is not only the most emotional vehicle in its class, it is also highly intelligent: From MBUX Interior Assist, which recognises operational demands from gestures and equips the interior with intelligence, through augmented reality for navigation and understanding indirect voice commands to the ENERGIZING COACH that provides individual fitness recommendations, the new CLA offers an array of clever solutions. There are also ingenious details when it comes to the aerodynamics and new functions for the Intelligent Drive driving assistance package. The design underlines the coupé character with its stretched form and design elements such as the bonnet with powerdomes or the rear licence plate which has been moved down. As such it does justice to its predecessor’s status as a design icon.

With MBUX, Mercedes-Benz has been revolutionising how to operate a car and communicate with it since the launch of the A-Class. “Now we go to the next level with an intelligent interior assistance system for the compact class. By recognising gestures it facilitates natural operation,” says Ola Källenius, Member of the Board of Management of Daimler AG, responsible for Group Research and Mercedes-Benz Cars Development. “This is not the only new feature by which the CLA offers a great deal of automotive intelligence.”

“With the first CLA we created a totally new segment with a four-door coupé and celebrated a huge success by selling some 750,000 CLA and Shooting Brake,” adds Britta Seeger, Member of the Board of Management of Daimler AG, responsible for Mercedes-Benz Cars Marketing & Sales. “The new edition of the CLA has been developed further in an intelligent way and is even more emotional and sportier than its predecessor. Coupled with new operating systems, it sets new benchmarks for the entire class.”

The new generation of compacts has made a key contribution to the rejuvenation and image change of the Mercedes-Benz brand. The CLA is important for winning and retaining new customers in particular. The CLA Coupé was launched in the USA in 2013, making it the first compact Mercedes‑Benz on the American market. At peak times, more than two thirds of CLA buyers in the USA came from competitors. On average, CLA customers in the USA are around ten years younger than the typical Mercedes‑Benz customer. In Europe, too, CLA customers are among the youngest in the Mercedes portfolio. In 2017, one in two customers in Europe previously drove a competitor's vehicle. Over 75 percent of European customers who previously drove a CLA as a coupé or Shooting Brake chose a Mercedes‑Benz again for their next vehicle. In total, some 750,000 units of the first-generation CLA Coupé and CLA Shooting Brake contributed considerably to the compact car's success.

In its first year, the new CLA will also be available as an Edition 1. In terms of both the exterior and the interior, this limited edition special model has numerous visual accents which underline its exclusivity. The new CLA will be manufactured at the Kecskemét plant (Hungary) and comes onto the market in May 2019.

#กดติดตามแล้ว #กดกระดิ่งแจ้งเตือนด้วยนะครับ

DJ KOO YouTube Channel : http://bit.ly/2DnKavZ
DJ KOO Official Instagram : http://bit.ly/2I4nEXI
 
Cool Japan TV Website: http://bit.ly/2znvZ6b
Business Inquiries : info@cooljapantv.biz
 
Cool Japan TV Facebook Page : http://bit.ly/2Nun0Zz
Cool Japan TV YouTube Channel: http://bit.ly/2pwbqP3
Cool Japan TV Instagram : http://bit.ly/2I3jDCR
 
-

※ 任何與日本的作品，活動，商務合作，請聯繫 info@cooljapantv.biz
 
今年出道 25 週年的 TRF 團長 DJ KOO，與來自馬來西亞的 C-POP 百萬金曲鬼才，Namewee 黃明志實現夢幻合作。全球爆紅曲「TOKYO BON 2020」的製作公司，株式会社 Cool Japan TV 及日本娛樂公司 Avex Management 攜手合作，安排亞洲各國合計 2,000 萬粉絲以上的人氣 YouTuber 在日本齊聚一堂，共同製作了 TRF 名曲盆舞改編版「BOY MEETS GIRL 2020」。
 
通過這次的合作，DJ KOO 與 Namewee 黃明志加入了兩人的 RAP 饒舌歌詞，實現了日語，英語，中文的多語言歌詞改編。歌曲的故事設定為，在日本流行音樂文化席捲亞洲的 90 年代，在馬來西亞聽著 J-POP 度過少年時期的 Namewee 黃明志，對 DJ KOO 訴說「少年與少女在那之後的故事並不是那麼地一帆風順」。DJ KOO 藉由引用原曲歌詞「邂逅才是人生的尋寶遊戲」，加上改編歌詞回應「一路以來受過了多少創傷，也因為這些經歷讓我們變得更堅強，更善良。讓我們一起繼續尋找人生中最寶貴的事物吧」。兩人通過這夢幻合作，對現代少年少女們發出鼓勵的訊息。
 
MV 的高潮盆舞部分，更加入了世界知名日本藝人 Piko 太郎的友情客串。此外，DJ KOO 的理念「One Asia, One World」也引起了亞洲各國人氣 YouTuber 的共鳴，齊聚一堂一同跳盆舞。舞蹈由繼承加貿百萬石文化，擁有 100 年歷史的創作日本舞蹈孝藤流傳人，孝藤右近排舞。此外，奧運會金牌選手清水宏保，avex 新人團體 callme，贊助商 Molly Fantasy 的 Lala也到場支持。
 
MV 裡也插入了首度發布此曲的舞台，在法國巴黎舉辦的 “Japan Expo 2018” 15,000  人的演唱會影像。DJ KOO 表示「面向奧運會 2020，日本將成為全世界的焦點，希望可以通過日本傳統文化盆舞，將日本的魅力告訴全世界」。
 

□　BOY MEETS GIRL 2020 / Namewee feat. DJ KOO

出演 : Namewee、DJ KOO、孝藤右近
特別嘉賓 : Piko 太郎、清水宏保、PInO、callme、AR performers
YouTuber : Shen Lim、MaoMaoTV、林進、小A辣、Nana梁雲菲、Toyz、屎萊姆的3次元、魚乾、菜喳、Cody Hong、彤彤、Kidinn、Yvonne Chua、Ernest DoCrazy、RU醬、Ayu TV

Produced by : Cool Japan TV、avex management
贊助 : Molly Fantasy

-

※ Please kindly contact info@cooljapantv.biz for any music production, events and business enquiries.
 
In conjunction to his 25th anniversary, TRF’s leader DJ KOO collaborated with Malaysia’ Top C-POP million hits artist Namewee.
 
The production company behind the viral hit 「TOKYO BON 2020」- Cool Japan TV - the leading influencer marketing company, gathered Asia’s Top YouTubers in this Bon dance version of TRF’s remix song「BOY MEETS GIRL 2020」together with one of the largest music entertainment companies, avex entertainment.
 
This collaboration saw DJ KOO and Namewee presenting their RAP segment with multilingual lyrics ranging from Japanese, English and Chinese. The setting of the MV goes back to the 1990s when Japanese pop music and culture craze swept through Asia. For Namewee who grew up listening to J-POP, he shared with DJ KOO on how teenage love was never that smooth-sailing. This was reflected in the song “Fateful encounter is like a life-time treasure hunt”, DJ Koo then responded with new lyrics “Life might be a journey of suffering, only to make us stronger and kinder. Let’s continue to search for what matters most.” This dream collaboration aims to deliver their words of encouragement to everyone.
 
The highlight of this bon MV goes to the guest appearance of global well-known Japanese artist  Piko Taro. Together with participation of the Asia Top YouTubers, this MV humbly resonates to DJ KOO’s vision of "One Asia, One World”. The Bon dance was choreographed by Ukon Takafuji, the heir of the Takafuji clan with over 100 years of history. More guests such as Olympic gold medalist skater Hiroyasu Shimizu, avex artist group callme and Lala from Molly Fantasy also gave their support.

The MV also includes the first concert performance of this song at Paris, France where the “Japan Expo 2018” was held and garnered interest from 15,000 audience. DJ KOO expressed “With the upcoming 2020 Olympics, Japan will be the growing center-of-attraction. We hope to bring about Japan’s culture and appeal to everyone through the traditional Japanese Bon dance.”
 
-
 
※ コラボレーション、日本に関するイベント開催、日本に関するビジネス相談などについてのお問い合わせは、info@cooljapantv.biz までお問い合わせください。

　デビュー25周年を迎えたTRFのリーダーDJ KOOが、C-POP史上最多のミリオンビューヒットを持つ、マレーシア出身の人気アーティストNameweeと夢の共演。「Tokyo Bon 2020」の世界的ヒットで話題のアジア最大級のインフルエンサーネットワークによるインバウンドプロモーション事業を展開する株式会社Cool Japan TVは、音楽業界を牽引するエイベックス・マネジメントとの共同プロデュースによる、アジア各国の合計2,000万フォロワーを超える人気YouTuberが日本に一堂に集結して撮影を行った、TRF名曲の盆踊りリミックス「BOY MEETS GIRL 2020」のミュージックビデオを発表した。
 
今回のリミックスで新たに聴くことができる、日本語、英語、中国語の多言語で展開されるDJ KOOとNameweeによるラップパートでは、日本のポップカルチャーがアジアを席巻した90年代、マレーシアでJ-POPを聴きながら青春時代を過ごしたと言うNameweeが、憧れのスターであったDJ KOOに「少年と少女のその後の物語は決して平坦な道のりではなかったこと」を訴え、それに対してDJ KOOは「傷ついた分だけ強く優しくなれる、人生の宝探しをこれからも続けて行こう」とオリジナルの歌詞「出会いこそ人生の宝探し」を引用して応え、かつての少年と少女たちに応援のメッセージを送っている。

クライマックスの盆踊りでは、今や世界で最も知られている日本人アーティストとなったピコ太郎がサプライズの友情出演。DJ KOOが今回のテーマとして掲げた「One Asia, One World」に共鳴して集まったアジア各国の人気YouTuberと共に、加賀百万石の文化を継ぐ石川県金沢市にて100年の歴史を持つ創作日本舞踊孝藤流の家系に生まれ、日本を代表する舞踊家として活躍する孝藤右近の振り付けによる盆踊りを踊っている。又、オリンピックの金メダリスト清水宏保、avexの後輩アーティストcallme、協賛・協力企業モーリーファンタジーのララも駆けつけて参加している。

映像中には、本作の初公開の舞台となったフランス・パリの “Japan Expo 2018” での15,000人の熱狂的な観客を前にしたライブパフォーマンスの様子も織り交ぜられており、DJ KOOは「東京オリンピックへ向けて、日本が世界から注目を集める中、日本の伝統文化である盆踊りを楽しんでいただくことを通じて、日本の魅力を世界に発信して行きたい」と語っている。

-

欲網購黃明志最新實體專輯《亞洲通才》及歷年專輯和周邊商品請到。Purchase Namewee Latest 《Asian Polymath》 , Others Music Albums & Merchandises Please log in to https://namewee4896.com/

#Namewee #黃明志