[針對性廣告的價值調查數據]
如果這年頭還需要說服你的老闆買或賣個人化廣告的話,調查報告數據可以用一下👇
.71% 的消費者喜歡與他們興趣和習慣有相關的廣告
.每四個消費者中,有三個喜歡少一點,但是比較個人化的廣告
.只有4% 的消費者認為針對性廣告是他們對網路最大的疑慮
.每四個消費者中,有三個喜歡少一點,但是比較個人化的廣告
.只有4% 的消費者認為針對性廣告是他們對網路最大的疑慮
.約半數消費者認為個人化廣告對他們有幫助
.約半數消費者認為有針對的廣告的好處是減少沒相關的廣告。其他好處則是發現新產品,還有簡化網路購物
The Value of Targeted Advertising to Consumers
.71% of Consumers Prefer Ads Targeted to Their Interests and Shopping Habits
.3 out of 4 Consumers Prefer Fewer, but More Personalized Ads
.Only 4% of Consumers Say Behaviorally Targeted Ads Are Their Biggest Online Concern
.Half (49%) of Consumers Agree That Tailored Ads are Helpful
.Nearly Half Say the Greatest Benefit of Targeted Ads is in Reducing Irrelevant Ads
.Next greatest benefits of personalization are product discovery (25%) and easier online shopping (19%)
報告全文👉https://bit.ly/39wi911
targeted advertising廣告 在 口袋財經 Pocket Money Facebook 的最佳解答
【20191101 口袋日常新聞】
Twitter 禁止政治廣告
- Twitter 將在 11/22 全面禁止政治廣告
- 新的政治廣告規範將在 11/15 實施
- 美國總統候選人 Joe BIden 要求 Facebook、Twitter 和 Youtube 禁止投放虛假廣告
- Facebook 認為社群平台不該進行言論核實,這違反了言論自由
- Twitter 則是準備開始規範了
- 附上 Twitter CEO John Dorsey 的發表內容
Dorsey’s full statement on the rule change is below (emojis removed):
We’ve made the decision to stop all political advertising on Twitter globally. We believe political message reach should be earned, not bought. Why? A few reasons...
Political message earns reach when people decide to follow an account or retweet. Paying for reach removes that decision, forcing highly optimized and targeted political messages on people. We believe this decision should not be compromised by money.
While internet advertising is incredibly powerful and very effective for commercial advertisers, that power brings significant risks to politics, where it can be used to influence votes to affect the lives of millions.
Internet political ads present entirely new challenges to civic discourse: machine learning-based optimization of messaging and micro-targeting, unchecked misleading information, and deep fakes. All at increasing velocity, sophistication, and overwhelming scale.
These challenges will affect ALL internet communication, not just political ads. Best to focus our efforts on the root problems, without the additional burden and complexity taking money brings. Trying to fix both means fixing neither well, and harms our credibility.
For instance, it‘s not credible for us to say: “We’re working hard to stop people from gaming our systems to spread misleading info, buuut if someone pays us to target and force people to see their political ad…well...they can say whatever they want!
We considered stopping only candidate ads, but issue ads present a way to circumvent. Additionally, it isn’t fair for everyone but candidates to buy ads for issues they want to push. So we’re stopping these too.
We’re well aware we‘re a small part of a much larger political advertising ecosystem. Some might argue our actions today could favor incumbents. But we have witnessed many social movements reach massive scale without any political advertising. I trust this will only grow.
In addition, we need more forward-looking political ad regulation (very difficult to do). Ad transparency requirements are progress, but not enough. The internet provides entirely new capabilities, and regulators need to think past the present day to ensure a level playing field.
We’ll share the final policy by 11/15, including a few exceptions (ads in support of voter registration will still be allowed, for instance). We’ll start enforcing our new policy on 11/22 to provide current advertisers a notice period before this change goes into effect.
A final note. This isn’t about free expression. This is about paying for reach. And paying to increase the reach of political speech has significant ramifications that today’s democratic infrastructure may not be prepared to handle. It’s worth stepping back in order to address.
➡️ 原文連結 http://bit.ly/34o9GtT
➡️ 新聞來源 The Verge
targeted advertising廣告 在 Rabbie 創業兔 Facebook 的最佳解答
#網路女王 Mary Meeker 年度報告出爐哩!
底下摘錄其中幾項重點:
📍截至上週,全球前十大企業有七家是科技公司
As of last week, seven out of 10 of the world’s most valuable companies by market cap are tech companies, with only Berkshire Hathaway, Visa, and Johnson & Johnson making the Top 10 as non-tech companies:
- Microsoft
- Amazon
- Apple
- Alphabet
- Berkshire Hathaway
- Facebook
- Alibaba
- Tencent
- Visa
- Johnson & Johnson
📍電商成長趨緩
E-commerce is now 15 percent of retail sales. Its growth has slowed — up 12.4 percent in Q1 compared with a year earlier — but still towers over growth in regular retail, which was just 2 percent in Q1.
📍網路廣告費用持續快速增加中
Internet ad spending accelerated in the US, up 22 percent in 2018. Most of the spending is still on Google and Facebook, but companies like Amazon and Twitter are getting a growing share. Some 62 percent of all digital display ad buying is for programmatic ads, which will continue to grow.
📍獲取新用戶的成本愈來愈高
Customer acquisition costs — the marketing spending necessary to attract each new customer — is going up. That’s unsustainable because in some cases it surpasses the long-term revenue those customers will bring. Meeker suggests cheaper ways to acquire customers, like free trials and unpaid tiers.
📍精準投放廣告受到相關法規限制
There are a number of problems ahead for targeted advertising, including GDPR impact and other regulation, as well as pushes for more privacy from hardware and software companies like Apple and Facebook.
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文章來源:
https://www.vox.com/…/mary-meeker-internet-trends-report-sl…