一封給國家地理頻道「Dog: Impossible」節目負責人的公開信:
An open letter to the leadership team of Nat Geo Wild Dog Impossible:
Translate: Yu-Hwa Su 翻譯: 蘇昱華
Proof: Yen Ke 校對: 葛雁
The International Association of Animal Behavior Consultants (IAABC) applauds National Geographic’s mission to offer intelligent, relevant and captivating non-fiction entertainment. This is a crucial objective, especially as an introduction to children and viewers largely relying on television for their scientific information.
國際動物行為諮詢師協會(IAABC)對於國家地理頻道致力於提供電視觀眾正確知識與科學內容表示讚賞。這是一個非常重要的目標,特別是對依賴電視得到這些知識的兒童與其他觀眾們來說。
However, your stated mission is in direct conflict with your show Dog: Impossible. In fact, the irresponsible treatment of the dogs and people on this show flies in the face of all best practices in animal training and behavior. Rather than promoting science and scientifically-proven methodology, Dog: Impossible sacrifices learning science for more dramatic television.
然而,貴頻道所提供的節目「Dog: Impossible」卻與貴頻道「提供正確的科學知識」的一貫立場衝突。節目中對犬隻以及飼主的不負責處理方式與應有的動物訓練及行為操作的準則相違背。「Dog: Impossible」並沒有提倡科學以及經科學驗證的方法,這節目犧牲了對科學的學習,轉而追求吸睛的電視節目效果。
Matt Beisner appears to have no credentials or education in training and behavior, yet he refers to himself as a behaviorist. His claim that “energy is the one language that every animal on the planet speaks” makes clear he is not one.
Matt Beisner並沒有動物訓練或行為學的相關學習經歷與證照,卻宣稱自己是一位行為學家。從他的主張:「能量是地球上所有動物都會使用的共通語言」,便能明白他並不是行為學家。
His statement, “You don’t need tricks, you don’t need treats, you don’t need force,” shows just how unaware of his own actions he is. His misuse of scientific terminology leads viewers to believe they are learning demonstrated, safe and accepted strategies in helping their dogs. In fact, Mr. Beisner is forcing these dogs from start to finish of each episode. His own “tricks” are that of over-stressing dogs until they’re in a state referred to in psychology and science as “learned helplessness.”
他主張「你不需要技巧、零食、或蠻力 (去訓練狗)」,這顯示出他對於自己的所做所為一無所知。他對科學術語的濫用也會誤導觀眾,讓觀眾以為他們正在學習經證實有效而且安全可接受的方法來幫助狗狗。但這位訓練師在每一集節目上從頭到尾都是在逼迫這些狗,而他所擁有的「技巧」,就是讓狗進入過度緊迫的狀態,直到牠們進入心理學和科學上所指的「習得無助」(learned helplessness)狀態。
Learned helplessness occurs when a subject endures repeated aversive stimuli beyond their control. Originally thought to show a subject's acceptance of their powerlessness, for more than half a century it’s been known instead to be the emotional “shutting down” of the subject. Anxiety, clinical depression, and related mental illnesses are common consequences of this technique in humans.
「習得無助」發生在動物沒有任何控制權,且重複地被施加嫌惡刺激的時候。最初,人們認為習得無助狀態意味著動物「接受」了自身無法改變、無能為力的情形,超過半個世紀以來,人們認為這是動物情緒「關機(shutting down)」的表現。在人類身上,習得無助的常見結果包含焦慮、憂鬱症、以及相關的心理疾病。
Allow us to note some aspects of the trailer and his shows, but first, to point out a few well-documented and commonly understood aspects of dog behavior so that we may better make our points understood.
在我們解釋為何我們認為此節目的預告片與內容不適當之前,我們希望先闡述一些正確的犬隻行為常識,以便您能更理解我們的觀點。
Canine body language indicating stress and severe stress:
顯示出壓力以及嚴重緊迫的犬隻肢體語言:
Compressed bodies
Dry, raspy panting
Wide, open eyes with dilated pupils
Heavy drooling
“Whipping” head and body back, pushing off a handler in order to get away
Growling
Fighting
Biting
縮緊身體
急促的喘氣
睜大雙眼、散瞳
大量流口水
甩頭、用前爪推抱著狗的人以退後、試圖掙脫
低吼
打架
開咬
Eleven seconds into the trailer, Mr. Beisner rubs his hands together, smiling, and says, “This is going to be gnarly.” All professionals know from that statement what the series will spotlight: A poorly (if at all) educated non-professional pushing dogs way beyond therapeutic limits, in the name of “results.”
在預告片11秒的地方,Beisner先生搓手並笑著說「等一下會很精采喔」。所有專業人士都知道這句話代表這個節目的亮點將會是:一名缺乏適當教育的訓練師,逼迫狗到超過其能承受的極限,並把這樣的結果稱為是良好的改善。
Flooding, the term for inundating a subject with their fears, phobias and triggers, is ethically questionable at best, cruel and unnecessary, always. There's also a common danger of spontaneous recovery of the phobia. This is because flooding doesn't replace the fear-response with a different response, it just replaces it with no response. “No response” is simply suppression, not cure.
「洪水法」,指的是故意將動物置於恐慌或恐懼的觸發刺激情境,這樣的方法不道德、殘忍、而且沒必要。另外,恐懼的自發性回復(spontaneous recovery)也是洪水法常見的風險,這是因為洪水法並沒有將害怕的反應重新制約成其他不同的情緒行為,它只是讓動物沒有反應。「沒有反應」只是壓抑,動物並沒有因此感到不害怕或恐慌。
Throughout the trailer dogs are flooded with aversive stimuli such as other dogs, people and equipment, something an ethical professional would not, and could not do per any answerable guidelines of animal training and behavior care.
在整個預告片中,狗狗被迫接受各種嫌惡刺激的洪水法訓練,例如其他狗、其他人類和物品,這是具有道德的專業訓練人員不會做的,任何負責任的動物訓練及行為照護準則也不會如此建議。
Systematic desensitization and counterconditioning, gradual exposure to the feared object, and replacement of a negative emotional association with a more pleasant one, are the recommended techniques used to treat such fear and aggression cases, per all legitimate veterinary, training and behavior organizations.
系統性減敏與反制約,也就是逐步與少量的讓狗接觸其本來會害怕的事物,並且將引發的少量負面情緒與其非常喜愛的事物配對給予,是用來處理恐懼及攻擊案例的建議方法,也是每個好的獸醫師、訓練及行為機構會推薦的方法。
Beisner’s statement that “We know at the Zen Yard that dogs help other dogs come out of their shell and face their fear and get past their aggression” isn’t just scientifically unsupportable, his words ring hollow during the very scene playing while he says those words: Beisner restraining one dog, while his co-host pulls a leashed dog to the first in a completely unnatural gesture perhaps intended to either mimic natural dog greeting (it doesn’t) or to flood the heavily drooling dog who is unable to move or get away. The dogs end up in a fight. They have been set up to fail, and the outcome is inevitable.
Beisner宣稱「我們在Zen Yard(他的訓練中心)知道狗會去幫助其他狗融入外界、面對牠們的恐懼並且克服攻擊行為」,這句話不只是缺乏科學支持,在影片中他講出這句話時搭配的畫面,亦表現出他的說詞缺乏支持:Beisner限制了第一隻狗的行動,由節目的共同主持人以牽繩將另一隻狗以一個完全不自然的姿勢拉到第一隻狗身邊,他們可能是在試著模仿狗狗自然的社交打招呼行為(但並不是),或使用洪水法訓練那隻狂流口水(顯示牠很緊張)並且無法逃脫的狗。最終兩隻狗打起來,訓練師製造的這個情境,讓失敗的結果無可避免。
In the trailer, the assistant host, Stefanie DiOrio, states, “Nervousness can easily turn to fear which can lead to aggression.” This is an accurate statement, which is why it’s so confusing that the entire show would be predicated on pushing dogs to the very edge of survivable stress and into predictable aggression, doubling down on the issues that their owners are struggling with.
在預告片中,節目的共同主持人Stefanie DiOrio說「緊張不安很容易變成真正的恐懼,並且導致攻擊行為」,這句話是正確的,但也讓人更加困惑為何整個節目的走向都在將狗推向牠們所能承受壓力的極限、觸發根本可預測的攻擊行為、並使飼主所面對的問題加倍惡化。
We know that the dramatic changes in behavior, from stressed and wildly aggressive to “calm” dogs, make for compelling TV. To an average pet owner it looks like these dogs are making huge improvements. All clients just want their dog to “Stop being aggressive.” However, we also know that behavior suppression is not the same as behavior modification, that a stressed and shut-down dog is a more dangerous animal than one who is actively showing aggression, and that the long-term prognosis of this kind of intervention is poor for both the client and their dog.
我們知道行為上戲劇性的變化,從一隻緊迫且兇猛攻擊的狗轉變成“冷靜”的狗,這個過程代表了高收視率,在不十分了解行為學的飼主眼中看來,這些狗狗似乎有巨大的進步。飼主都只是希望他們的狗「不要再有攻擊性」,然而我們也知道單純抑制攻擊行為的出現,並不是真正的行為改善技術。舉例來說一隻高壓力但看似沒有反應的狗,遠比一隻會表現出攻擊性的狗要危險許多 (譯註: 因為這樣的狗可能會沒有徵兆地開咬),因此這種抑制攻擊行為的訓練法,以長遠來看對飼主以及狗狗都是有害的。
It is also worth pointing out that, like his predecessor, Mr Beisner’s assessment of cause for much of the issues he’s asked to address is simple, made especially clear in episode 4 where he not only saves a dog, he “saves a marriage:” Women are unable to effectively lead, must be stronger, must change their ways.
另一個值得注意的事是Beisner先生,如同他在同一個頻道的前輩,西薩,對導致問題的原因評估也過於簡化,例如第四集中他聲稱他不只拯救了狗狗,他還「拯救了這段婚姻」,因為女主人無法有效的領導狗狗,因此她必須更堅強,必須改變他們之間的相處模式。
Misogyny, it seems, cures dog behavior problems. Real exploration and explanation regarding the antecedents and consequences around behaviors are ignored in favor of client blaming.
這段貶抑女性的解釋,看起來似乎能改善犬隻的行為問題,然而關於行為問題真正的前因後果卻被指責客戶所取代,並沒有真正的被探討與解釋。
The clients on the show represent thousands of clients throughout the US and beyond with whom we work every day, helping them to help their dogs. Far from being dogs “other people won’t work with,” the dogs on your show are exactly the clients and dogs that IAABC Certified Dog Behavior Consultants, as well as all members of the American College of Veterinary Behaviorists, Certified Applied Animal Behaviorists, and other certified behavior specialists see and successfully work with every day.
節目中所出現的客戶正代表了我們日常工作中所會幫助的人們與他們的狗,呈現的就是我們在美國跟其他國家的上千位客戶。節目中所出現的這些有著行為問題的狗絕對不是「其他訓練師都不想要處理的狗狗」,事實上這些客戶與狗正是IAABC認證的狗行為諮詢師、美國獸醫行為學家、認證的應用動物行為學家或是其他受認證的行為學專家,每天工作的日常。
We do so using the best practices of our field (see https://m.iaabc.org/about/ethics/), adopted by the leading behavior and training organizations, without psychologically or physically harming the animals we work with.
我們在這個領域也使用最嚴謹的訓練師專業道德守則(英文版參見https://m.iaabc.org/about/ethics/,中文版參見https://reurl.cc/72eVkl),這個守則受領先的行為及訓練機構所採用,使訓練師與行為諮詢師在工作時,不對我們經手的動物造成生理或心理上的傷害。
The IAABC urges Nat Geo WILD to stop promoting this public miseducation. The tactics employed in the name of entertainment are unnecessarily harsh and potentially dangerous to the public, and they teach yet another generation of Nat Geo watchers absolutely incorrect and harmful practices.
IAABC呼籲國家地理頻道(Nat Geo WILD)停止傳播此系列誤導公眾的資訊。以娛樂包裝節目的策略對於觀眾是不必要的粗糙而且有潛在風險的,甚至是向頻道的年輕一代觀眾灌輸完全不正確且有害的做法。
It remains a mystery why your network is so intent on harming dogs. After years of Cesar Milan, to now bring in a man equally unskilled, who equates terrified, angry or entrapped dogs to his own addiction history is remarkable. Are we really satisfied conflating ego with compassion, self-focus with an understanding of animal behavior? Is this the “science” your mission stands for?
我們仍然不知為何貴頻道這麼多年來如此堅持持續傷害狗的這些作為。在西薩 (Cesar Milan) 的節目播映多年之後,現在又引進一個同樣缺乏正確訓練技巧,以自身藥物成癮困擾歷史去錯誤的同理恐懼或憤怒的狗的人。我們能接受一個膨脹自我,而非真正擁有同情心、適當自我聚焦、了解動物行為的「專業人士」嗎?這就是貴節目所宣稱的「科學」立場嗎?
The damage Nat Geo is doing to dogs by choosing this type of programming is astounding. We can only assume that the producers are unaware of this, as it’s hard to imagine such harm and cruelty would be deliberate.
國家地理頻道選擇製作這類節目對於狗狗的傷害甚鉅,我們只能假定節目製作人並沒有意識到這點,因為我們難以想像會有人故意去做這樣有害且殘忍的事情。
Would you show a reality program on heart surgery with a photogenic “self-taught” practitioner, simply stating the star was not a doctor before showing him mutilating a real patient?
想問貴節目是否會採用一個上鏡的“自學”外科醫生錄製心臟手術的實境節目,告知觀眾他並非真正的醫生,然後播放他對病患動刀的畫面?
I leave you with the clearest image of suffering and abuse from your trailer: the Aussie, stressed to the breaking point, thick ropes of drool streaming from its mouth, being choked by a slip lead to compensate for the host’s inability to even effectively muzzle a dog. This dog is at the point of collapse. This dog is being tortured, and that is not hysteria. That is an assessment by any educated measure.
作為結尾,我希望指出貴節目預告片中明確顯示出狗狗受苦或受虐的畫面:那隻澳洲牧羊犬已經瀕臨壓力的極限,您可以看到口水掛在其嘴邊 (大量口水為壓力徵兆),口罩因為沒有確實的配戴而滑脫,導致牠被勒到快要窒息,已在崩潰邊緣。具備專業與適當教育的人員指出,這隻狗因在節目上被虐待而情緒崩潰,並非其本身歇斯底里。
Please stop this cruel and dangerous programming. To do otherwise is to support that self-taught heart surgery and all the consequences it would bring; that this show is currently bringing to families struggling with their dogs.
Professionals refer to Cesar Milan’s influence on dog training as “job security” because so many dogs ruined or made far worse by his teachings are brought to us by well-intentioned, often weeping owners desperate for real help. Often it is too late.
請停止這系列殘酷且危險的節目。否則貴節目就等同於支持前面舉例的自學的心臟外科「醫師」進行手術一樣,這些危險的後果正由觀眾與他們的狗承擔。專業訓犬人士將西薩米蘭對訓犬的影響戲稱為「工作保障」,因為太多飼主使用了他教授的技巧後,狗狗的狀況變得更糟,而哭著迫切尋找真正的協助,此時通常都為時已晚。
We do not want more work due to this same phenomenon.
我們不想要因為這個節目帶來類似影響而接到更多工作。
We’d be happy to provide you with any education and resources you need to inform your producers about what would qualify as responsible, effective, safe and thoughtful work with the same “red zone” dogs you sell so well.
但我們很樂意提供貴頻道任何需要的教育與資源,讓您們的節目製作人對訓犬工作應有的品質有所理解,例如負責、有效、安全,並且理解到對於在節目中出現的這些「危險」犬隻,事實上有更合理的訓練方法。
Thank you for your consideration.
謝謝您的閱讀與理解。
Marjie Alonso
Executive Director, IAABC
For the Board of Directors
Marjie Alonso
IAABC執行長
代表董事會發言
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【如何在兩個月內買到小米手機
How to Buy a Xiaomi in Two Short Months】
Beijing, Sept. 4th (by Carlos Tejada) -- China’s Xiaomi rose to the top ranks of global smartphone makers in only five years by selling high-spec phones at lowball prices. The phones have been snapped up by Chinese consumers looking for an affordable, homegrown alternative to pricier gadgets made by Apple and Samsung Electronics. Its success has made it China’s most valuable startup and second only to Uber in terms of global valuations.
中國的小米公司僅用了不到五年的時間,藉由以低價銷售高規格手機商品,在全球智慧型手機市場中躍昇至名列前茅的位置。與美國蘋果和南韓三星生產且較為昂貴的智慧型裝置相比,小米公司給中國消費者提供的是可負擔得起的國產化和實惠替代選擇,其產品也屢屢被中國消費者一掃而空。小米公司的成功使它一舉成為中國最具市場價值的新創企業,即使在全球範圍來算,其市值也僅次於 Uber。
So goes the story behind Xiaomi’s rise. Still, there’s one aspect of its business that can be hard to convey to the outside world: Its phones can be very, very, very difficult to buy.
以上便是小米崛起的故事,然而這其中尚有一個難與外界陳述的事實是:小米手機是非常,非常,非常難以購買的。
Xiaomi sells its phones only in China, India and a few other Asian markets. But that’s just the start of the difficulties. In China the company sells its newest phones online in limited batches through what are called flash sales. Xiaomi and analysts say that helps the company cope with demand for new products as it ramps up production.
目前小米公司僅在中國、印度及一些亞洲國家銷售智慧手機,不過這其實只是造成購買困難的第一個因素。小米公司在中國是透過所謂線上分批搶購的方式來銷售其最新機型。小米公司和分析家認為這種銷售方式有助於公司更好地控管新產品產量只能逐步上升可能造成的供不應求狀況。
On a practical level, it means those who aren’t quick enough with a computer mouse may have a long time to wait before they get one.
實際一點來說,這就表示那些使用電腦滑鼠不夠敏捷的人可能就得在買到一台小米手機之前要等上好長一段時間了。
I chose to buy a Xiaomi phone after the company lent me its newest phablet, the Note Pro, to use for a few weeks. I liked the large screen, decent camera and its take on Google’s Android phone-operating software, which in my opinion is still inferior to Apple’s mobile software but is closing the gap. Mostly, I liked the price – the Note Pro costs about half the price of Apple’s base-model iPhone 6 Plus, which is the same size but comes with only a quarter of the memory.
在小米公司把最新型的 Note Pro 智慧型大螢幕手機借給我使用了幾個星期之後,我決定自行購買一台小米手機。我非常喜歡它的大螢幕以及拍照效果不錯的鏡頭。小米手機使用的是 Google 公司的 Android 手機作業系統,雖然 Android 系統跟蘋果公司的 iOS 系統還存在一定差距,但這個差距正逐漸縮小中。我最在意的還是價格:小米 Note Pro 的售價僅為蘋果公司 iPhone 6 Plus 基本款(16 GB)的一半,且這兩台手機的尺寸一樣,而 Note Pro 的記憶體容量足足為 iPhone 6 Plus 的 4 倍 (64 GB)。
Another reason I liked it: In China-nerd circles, the phone is a conversation starter. People who follow China or technology but who aren’t on the mainland rarely see one. In that crowd everybody has an opinion of Xiaomi, ranging from respect for a scrappy startup to contempt for a cheap copycat. “Oh, you have a Xiaomi?” they ask, with some mix of curiosity and amusement.
我喜歡小米手機的另一個理由是,在愛好中國事物的群體之中,小米手機總是一個很不錯的開場白,因為關注中國或者科技產品但身不在中國的人很少能看見小米手機。那個群體的人對於小米都有各自的看法,有的人對這個草莽的新創公司表達尊重,也有人輕蔑地認為小米手機僅僅是廉價的山寨產品。他們會帶著愉悅和好奇問說:「哦?你的是小米手機?」
I chose to buy my phone like most Chinese people buy theirs: through an online flash sale. I skipped online brokers and secondhand dealers over concerns about malware and fakes. I also declined an offer from Xiaomi for a pass that would let me jump to the front of the line, an inducement it offers to its biggest Mi fans.
我選擇採用大多數在中國的消費者們所使用的方式來購買小米手機:線上搶購。出於對惡意軟體和假貨問題的擔憂,我略過了從網路賣家和二手交易者那邊購買的方案。我還放棄了小米公司提供的「插隊」優待,這對於廣大的「米粉」族來說可是項福利啊。
I went in with a co-worker, Olivia, who wanted to buy a budget-level phone for her father.
我和我的同事 Olivia 一起進行搶購,而她想幫她爸爸購買一台經濟實惠的手機。
Day 1第 1 天
Xiaomi holds its flash sales on Tuesdays at noon sharp. To buy one, a customer needs access to a Chinese debit or credit card or an account with an online payment system like Alibaba Group’s Alipay affiliate. With all those in check, I perched over my computer with my mouse at the ready.
小米在週二中午整點展開了一次搶購活動,想要參與的消費者必須擁有中國記帳卡、信用卡或者像隸屬阿里巴巴公司的支付寶那樣的線上付款系統。一切就緒以後,我手握滑鼠靜候在電腦旁邊嚴陣以待。
As it turns out, there’s another helpful prerequisite: An ability to read fine print in Chinese. My noontime click generated a message congratulating me for registering to try to buy a Xiaomi phone. The fine print on the website said people trying to buy a phone must first register on the site. My first true opportunity, it told me, would be next Tuesday.
有一個先決條件更能使我們成功搶購到手機:你需要具備讀懂中國文字的能力。我算好正午時間點下按鈕之後出現一個視窗,是一條恭喜資訊:小米網站祝賀我註冊成功,並可以開始嘗試搶購小米手機。網站上的中文有提示希望搶購小米手機的用戶必須先在網站進行註冊,我成功註冊以後的第一次嘗試機會變成了下週二。
Day 8第 8 天
Primed and registered, I set off with my mouse promptly at noon as if a starter’s pistol had gone off next to my ear. Two pages of options popped up on my browser. I read the Chinese as quickly as I could and clicked away.
確認註冊成功,且一切就緒以後,我又一次算準正午時分點下了滑鼠,那時的聲音就像是起跑槍的聲音從我耳邊呼嘯而過。隨後瀏覽器上出現了兩個頁面,我盡可能快速地閱讀了上面的中文資訊並隨後點了關閉。
Xiaomi’s mascot – a white rabbit named Mitu wearing a green Chinese army hat – popped up on my screen. It appeared to be running in place. The text explained that too many people were trying to buy phones too. “I’m lined up and currently moving forward with everything I’ve got,” it said.
小米的吉祥物,一隻戴著綠色中國軍帽,名為「米兔」的兔子出現在我的螢幕之上,一切看似順利。但上面的文字卻顯示目前搶購小米手機的人數已經太多,而且頁面一直顯示「正在排隊中」。
It ran with everything it had for the next 20 minutes. I wondered how long it would take for me to find out whether I had won my phone.
結果20 分鐘過去了,頁面所顯示的內容還是一樣,我當時就很好奇還需要等多久我才會知道是否搶到了手機。
A colleague, Yang Jie, walked by and sighed. “You didn’t get it, Carlos,” she said. Sure enough, the image soon changed to a Mitu gushing tears. “Sorry, we’re already sold out,” it said.
這時我一位同事Yang Jie經過並嘆了一口氣。她說:「Carlos,你沒有搶到。」果不其然,頁面隨後便出現了一隻淚水狂噴的米兔。上面寫著:「非常抱歉,我們已經售罄。」
I looked to Olivia, who shook her head. Sold out too.
我望向 Olivia 那兒,她搖了搖頭,顯然她也沒有搶到。
Day 15第 15 天
I noticed this time that Xiaomi offers potential buyers the option of ordering the Xiaomi phone for guaranteed delivery in a month. I snorted. Waiting, I decided, is for chumps. I’m not a chump. I’m a champ. Surely I can click as fast as anybody.
這次我注意到小米為潛在購買者提供了預約購買的服務,並保證在一個月內進行配送。我對此冷哼一聲。我主意已決,這種等待方案是準備給傻瓜的,但我並不是一個傻瓜,我是一個贏家,我肯定可以比別人更快點下滑鼠。
Apparently not. This time the crying Mitu quickly replaced the running Mitu. Sold out. On to next week.
結果根本事與願違,這次哭泣的米兔很快便取代跑步的米兔出現在了螢幕之上。再次售罄,只好再等到下個星期了。
But not with Olivia. Twice was enough, and she dropped out. “It’s too hard,” she said.
不過這次 Olivia 並沒有參與,因為她覺得兩次嘗試就夠了所以罷手。她說:「這太難了」。
Day 22第 22 天
I was on the phone with a colleague in Hong Kong when the trumpets from theme music of China’s national noon television broadcast blared across the newsroom. Noon! I scrambled to my open browser. Those precious seconds may have cost me. The crying Mitu mocked my inattention. Vigilance is the price of flash sales.
當時我在跟一位在香港的同事講電話,隨後我聽到了中國午間新聞的主題音樂。又到正午了!我習慣性反射地衝到開啟的瀏覽器前面,每一秒鐘都太寶貴了。哭泣的米兔再一次無情地嘲笑著我不夠投入的搶購行為。在進行秒殺搶購的時候警惕性實在是太重要了。
Day 29第 29 天
Xiaomi says it sells phones in limited batches strictly for production reasons, not to stoke demand through what’s known as scarcity marketing. “We have to monitor the demand for our smartphones, and produce our inventory accordingly, which requires us to use the flash sale model,” a spokeswoman said.
小米公司稱其之所以採用限量搶購的方式主要是由於產能問題,而並非像所傳的那樣利用所謂的「饑餓行銷」來刺激需求。「我們必須對自己智慧手機的銷量進行監控,並據此對庫存及產能進行調整,因此我們只能選擇限量搶購的模式。」小米公司的一位女發言人這麼說。
Whatever the reason, it resulted in a crying Mitu on my screen.
不管理由是什麼,最終我的螢幕上還是再度出現了一隻哭泣的米兔。
Day 36第 36 天
Hello again, you crying little lapin tease. Had I chosen to be a chump, instead of a champ, I’d have my Xiaomi by now.
再次見到了米兔的哭臉嘲諷。如果當初能自認蠢蛋,不要選擇當贏家的話,現在我應該已經把小米手機拿到手了。
Still, I wasn’t frustrated. More curious. Was it possible, in fact, to buy a Xiaomi phone?
但我並沒有感到沮喪,只是更加好奇用搶購這種方式的消費者究竟能否買到小米手機?
Day 42第 42 天
Noon on Tuesday in China came at 9 p.m. Monday at the airport in Phoenix, where I was schlepping two children from one set of grandparents to another. I thought about telling my wife I wanted to put down our luggage and pause our U.S. vacation while I try to buy a phone in China from a company that uses a militant rabbit as a mascot. I thought about the divorce proceedings. I kept silent.
中國週二的正午是美國鳳凰城(Phoenix)週一早上 9 點,當時我在鳳凰城的機場內,手上抱著兩個孩子,我剛把他們從祖父母處接回,現在正前往外祖父母的住處。當時我想要告訴太太我想放下行李並暫停我們的度假,因為我正嘗試從一家以軍裝兔子作為吉祥物的公司處搶購一台手機。只是在我想到了離婚的訴訟程序之後,我選擇了保持沉默。
Day 49第 49 天
I just plain forgot.
我壓根兒忘記了有搶購這件事情。
Day 55第 55 天
I logged into Xiaomi’s Chinese site the day before the Tuesday auction to register for the big showto be greeted with a message that the Note Pro was available for immediate sale. The Xiaomi spokeswoman later said that “we move from flash sales to open sales after we determine the exact alignment of demand and supply accordingly.” My Xiaomi would be waiting at my desk in Beijing when I returned.
我在週二的搶購開始之前就先登入小米的中文網頁,結果登入後我看到一則訊息說小米 Note Pro 已經可以即時購買。隨後小米公司的女發言人表示:「在確認了供應量能夠滿足需求量以後,我們決定將銷售方式從限量搶購調整為公開銷售。」在我回到北京的時候我的小米手機就已經躺在我桌子上等著我了。
TZ Wong, an analyst with research firm Canalys, says Xiaomi will need to broaden its distribution channels, “especially if it wants to achieve its ambitious 80 million to 100 million smartphone target for this year.” The Xiaomi spokeswoman said it doesn’t pursue market-share targets.
市場調查及研究機構Canalys 的分析師 TZ Wong 表示小米公司必須拓展其分配銷售的管道,「特別是如果他們想在今年達成 8 千萬至 1 億的銷售目標後。」但小米的女發言人稱公司並不以追求市場佔有率為目標。
My phone works fine so far. Does it work two-months’-wait fine? That’s between me and the Mitu.
目前我的手機運作的狀況一切良好,不過這支手機真的值得這兩個月的苦苦等候嗎?這個問題就留給我和米兔吧。
#高雄人 #學習英文 請找 多益達人 林立英文
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