關於 there is it is分別 ，我們在網路上蒐集到這些相關的討論、資訊與評價

HI HI TO ALL MY HAPPY ‘TAP” FAMILYYYY ❣️❣️❣️

I haven’t written to you all for such a long time and I do apologize so much for this. I don’t know how TIME FLIES the way it does!

I wanted to share some thoughts on this very momentous and memorable DAY in my life.. I am strolling into the BIG 6 ❤️ today!!! My BRAIN IS EMPTY!!

All I can think of is HOW GRATEFUL I am to the Universe, and to all of YOU, to my LOVING FAMILY, my INCREDIBLE FRIENDS… all this life has brought to me.. that our Planet is so beautiful and there is so much to be thankful and OPEN to.

After 60 years, chasing so many things, experiencing the excitement, ups and downs of almost all of life, months, weeks, days, minutes, seconds… and I realize, all I really desire and want, is a SIMPLE SMILE, WARMTH, UNDERSTANDING, A Heartwarming HUG, A phone call, or now, text to say HI… A Healthy and strong Body, LOTS & LOTS of LAUGHTER, CONNECTION, COMMUNICATION, LOVE, LOVE & LOVE. No matter what circumstances we run into, Rain, Thunder, Protests, Covid, it is absolutely possible to realize that ALL THINGS MUST PASS, and through the most difficult or most ravishing times, we can find comfort in holding the hands of those loving people around us. I know there is still so much more to learn while we are so BLESSED to be a VALUED GUEST on this Earth for such a fleeting moment. I feel I must keep on learning and evolving to be the BEST person I can be.

I realize that when we are born, we need so much love, feeding, nurturing, understanding, and a lot of HELP! When we get old, we need so much love, feeding, tolerance, patience, understanding, and a lot of HELP! There is no difference in the VALUE of each end of the stick. Just what we can do in between that will make ALL the difference and we all have a CHOICE in how we want to write our own, unique, wonderful, heartfelt STORY.

LIFE can be, and IS SO VERY BEAUTIFUL. The Beauty I used to understand doesn’t hold any meaning for me anymore.. The BEAUTY I HOLD TRUE is the LOVE & BEAUTY inside of ME and all the surroundings of the amazing Mother Nature. Each of us, is handcrafted so very intricately, to have all the same physical features, yet not a single one of us is a duplicate of another. We all have a brain to think, yet every single one of us does not think like any other. We ALL have a PATH, yet every one of our paths is different from each other. But we are ALL meticulously woven together, our lives, our actions are all intertwined. Every action we take, affects another. Every tree, every flower, mountain, sea, sky, clouds, animals, and all beloved creatures. We are the unique creatures, blessed with thinking, speaking & doing. I feel I must do everything I can to HONOR this special GIFT from Mother Nature. Beauty is DEEP & ROOTED & everywhere we look. I’m going to embrace everything PapaGOD & the Universe has given me.

I’m SO GRATEFUL for making it this far, in GOOD HEALTH, GOOD SPIRITS, GOOD MIND & BODY. Every day is a SURPRISE to me. Every moment is truly a BLESSING and ever so sacred. I will continue to live each BLESSED day with an open heart, open mind, and open SPIRIT. I will live each day as HIGH as I can go, no matter how low I feel. I will enjoy growing old GRACEFULLY, and make a conscious effort to do and BE the BEST I can be EACH SINGLE DAY, CHERISH & take care of it like a RARE and Beautiful JEWEL, which LIFE & our EARTH IS.

Today I spend with my LOVING FAMILY & MY FRIENDS. Well.. one loving Family is missing and in Mainland, now resting, but working VERY HARD! I’m so proud of Lam because we are so happy that he gets to SHARE his music with a WHOLE NEW GENERATION of wonderful, talented singers. It’s a GREAT BLESSING to sing with these enthusiastic Artists who can make a great difference in the world with their bellowing voices. I watch every episode with great anticipation and I hope you will too! All the Artists create their own Magic with each song & emotions!

I also would like to share with you my real and Authentic physical & Spiritual SELF!!! I just want to BE TOTALLY and ALL OF what is TRULY ME! I hope you all can accept me as I AM, white hair with my cutey wrinkles! Lam really enjoys it cos now I can keep him COMPANY & look like TWINS! I don’t know where my WHOLE self will go from here.. but I’m really going to look forward to all the natural progressions my mind and body will be taking.. just like Mother Nature.. she accepts all that comes to her and embraces it all…just as it is!

I wonder if I can remotely understand the meaning of life by now? I want to TAP (THINK ACTPOSITVE) at all times making others HAPPY & be HAPPY to see others HAPPY! I understand there is NO RIGHT or WRONG in any of our actions whether positive or negative, but only the divine consequences of those actions we choose. I feel we are BLESSED to be here with a DIVINE PURPOSE which is to help ourselves & each other. To preserve and maintain this amazing PLANET & EARTH. To evolve ourselves, & each generation, so they can pass the baton and also evolve the Earth! I also feel we are definitely NOT ALONE! NEVER! We are always in the SOOTHING, EMBRACING arms of the Divine Source Universe, and when we feel we don’t know where to turn, PapaGOD is ALWAYS there for us, ready to give us whatever we want in the deepest of our hearts with the utmost sincerity. Everything we receive is in its Divine Timing, and Divine Perfection.

With that.. HAPPYNESS & GREAT HEALTH TO ALL OF YOU FOREVER AND ALWAYS and LOVE YOURSELF as well as LOVE ALL THOSE and EVERYTHING AROUND YOU! BELIEVE ME.. ALL WE HAVE and NEED IS LOVE!!!!

MUAH MUAH MUAH with 60 YEARS OF BLESSINGS! YEHHHHHH!!!!
ALL MY LOVE!! SALLY!!!

PS. I had a great wonderful party with best of FRIENDS TONITE❣️❣️ Came home and took some selfies to shock all of U❣️❣️ My HAPPY DECADE HAPPY 6💜 GIRL (⁉️) look❣️❣️ CHEERS EVERYONE❣️❣️❣️🌹🌹🧚🏽‍♀️🧚🏽‍♀️🧚🏽‍♀️

HI HI 快樂的 “TAP” 大家庭 ❣️❣️

已經很久沒有給大家寫信了，對此我深表歉意。不知道時間怎麼就這樣過去了!

我想在生命中這個非常重要和難忘的日子和大家分享一些想法和感觸 —— 今天我悠然邁入了以6字開頭的歲月!! ❤️ 大腦一片空白!!

我所能想到的是對上天，對你們每一位，對親愛的家人，對不可思議的朋友們 —— 對生命所贈與我的這一切 —— 所懷有的深深感激。我們所生活的星球如此美麗，實在有太多太多需要去感謝、感激，去敞開心扉擁抱。

60年過去了，我也曾經追逐過很多，在每月每週每日每分每秒中，經歷了生命可能賦予的幾乎所有激動和起落，而如今我意識到，自己真正渴望和想要的，只是一個簡單的微笑，溫暖，理解，一個暖心的擁抱，一通電話，或者現在更流行的，問好的一條短信.. 一個健康強壯的身體，很多很多笑聲，連結，交流，愛，愛，以及，愛。無論我們遇到怎樣的狀況 —— 下雨、雷電、抗議、疫情，一直要謹記於心的是，無論如何，這一切終將過去；在最困難或最開心的時刻，我們都能握住身邊人的手，並從中找到最大的安慰或共鳴。能得此幸運，在如此短暫的一剎，來到地球做她的尊貴旅客，我知道還有太多東西需要學習，感覺自己必須不斷學習成長，才能成為最好的自己。

我也意識到，出生的時候，我們需要很多愛，需要被餵食物，需要關懷、滋養、理解，需要很多幫助！變老後，我們也需要很多愛，需要被餵食物，需要寬容、耐心、理解，需要很多幫助！人生兩端的價值，並沒有任何分別。只有在中間段，我們能選擇如何去書寫屬於自己的，獨特的，精彩的，發自內心的故事；而也正是在中間段所做的選擇，決定了我們會有怎樣的人生。

生活可以，也確實是非常美麗的。我曾經所理解的美，對於現時的我而言，已經沒有了當初的意義。現在，我所抱持的真正的美，是內心的愛與美，以及令人驚嘆的大自然所賦予的，環繞著我們的一切。每個人都好似複雜精緻的手工藝品，雖然有著相同的身體特徵，但沒有一個人是另一個人的複製品。我們都有大腦可以思考，但每個人和其他人想的都不同。我們都有要走的人生之路，但每個人的道路各不相同。然而，大家又被如此精心地連結在一起，彼此的生活和行為交織在一起。我們採取的每一個行動，都不可避免地影響著他人，甚至影響著每一棵樹，每一朵花；影響著山、海、天空、雲朵、動物，和所有其他可愛生靈。我們是獨一無二的存在，有福氣擁有思考、講話和行動的能力。所以我感覺自己必須盡所能去致敬和珍視這份來自自然的特殊禮物。美深深根植於我們目光所及的每處。我將擁抱上天和世界贈與我的一切。

我很感激人生走到了這裡，健康，精神，頭腦和身體都很好。每一天對我來說都是驚喜。每一刻都是充滿祝福和神聖的。我將繼續以開放的心靈、開放的思想和開放的精神去過好每一天。我會盡力去把每天過到最好，儘管有時候也會感覺低落。我將享受優雅地變老，有意識地努力在每天做到自己的最好，也成為最好的自己，珍惜和照顧匆匆而過的每日，好似它們是稀有又美麗的珠寶；而其實，生命和地球也的確如此。

今天我會和我愛的家人們和朋友們一起度過。對的，一位有愛家人不在這裡，他在內地，現在有空休息一下，但一直都在非常努力地工作! 我為Lam 感到驕傲，因為大家都非常開心他有機會同新一代如此出色、才華橫溢的年輕歌手們分享他的音樂。與這些富有激情的藝術家們一起唱歌是一種巨大的幸福；年輕一代的歌聲將給這個世界帶來改變。每一期節目我都有充滿期待地觀看，希望你們也會看！所有的藝術家們都在用每首歌和感情創造著自己的魔法！

我也想和你們分享真實的自我——外在與內在，容貌及心靈!!! 我只想做完完全全的，真正的自己！希望你們能夠接受這樣的我，白頭髮，和可愛的皺紋! Lam 很喜歡我這樣，因為現在我可以和他作伴，我們看上去像雙胞胎! 我不知道我的整個自我會從這裡走向何方，但對接下來身心將會經歷的所有自然旅程，我真心期待… 就好像大自然一樣，她接受並擁抱一切如它們本初的樣子！

我好奇自己現在是否可以算作大概開始理解人生的意義呢？我想做TAP (THINK ACTPOSITVE)，隨時通過正面積極的思考和行動為他人帶去開心，而看到他人開心也會令我感到開心！我明白我們的任何行為，無論是積極或是消極的，都無關對錯；只是，不可避免的，選擇的行為都會帶來相應的結果。我感覺帶著神聖的目的來到這裡是一份福祉，而這個目的就是助人助己，是保護和維繫這個不可思議的星球，是持續進化發展自己和每一代人，這樣他們就可以繼續把進化地球的接力棒傳遞下去! 我也感覺到我們絕對不是孤獨的！從來都不是！我們一直都被上天撫慰著，擁抱在臂膀中。當感覺不知道如何走下去，上天總會在我們身邊，以最大的誠意給予我們內心深處最渴望的所有。我們得到的一切都有它神聖的時間表，都遵循著神聖的完美安排。

以上… 祝愿大家永遠幸福開心健康，愛自己，愛周圍的所有人，愛周圍的一切！相信我… 我們所擁有的和需要的一切，就是愛!!!!

MUAH MUAH MUAH with 60 YEARS OF BLESSINGS! YEHHHHH!!!!
ALL MY LOVE!! SALLY!!!

PS. 今晚我和最好的朋友們開了最棒的Party ❣️❣️❣️ 回到家後拍了幾張自拍，肯定會驚到你們 ❣️❣️❣️ 我的快樂第6個10年 💜 GIRL (⁉️) look❣️❣️❣️ 大家乾杯 ❣️❣️❣️🌹🌹🧚🏻‍♀️🧚🏻‍♀️🧚🏻‍♀️

【一連七集，第五】哈佛知識分享: Trade-offs 如何「取捨」?

你要取得更多，就要捨棄更多。「取捨」is tough, but you have to do it!

股神巴菲特 Warren Buffett 有句名言好影響我:

"The difference between successful people and really successful people is that really successful people say no to almost everything.‘’

成功及非常成功嘅人分別就係非常成功嘅人對絕大部分事情都係 say No.

識我嘅朋友都知道，我經常講:「我乜都唔識、乜都唔買! 我只買幾千萬以下香港嘅街舖。 我唔買樓、唔買工廈、唔買商廈、唔買農地、唔買車位/骨灰龕位、唔買大灣區、英國樓、非洲農地、 火星月球。 全部都唔買，送畀我都唔要。Again … 我只買港幣五六千萬以下香港的街舖仔。 香港有十萬間，買十世我都買唔晒! 呢世我只想買一千間。」

哈佛大學教授 Michael Porter 亦講過: “Strategy is making trade-offs in competing. The essence of strategy is choosing what not to do."

策略就係要以「取捨」去競爭。 策略嘅精髓就係要知道唔做乜!

上一集講過，何謂一個好嘅策略 Good Strategy? 教授 Michael Porter 話要經得起五個 Tests:

A distinctive value proposition 獨特的價值主張

A tailored value chain 度身訂造的企業價值鏈

Trade-offs different from rivals 同競爭對手不同的「取捨」

Fit across value chain 成條企業價值鏈的活動要配合

Continuity over time 持續性、持續性，不能一時一樣

今集同你講第(3) Trade-offs different from rivals 要贏，就要有同競爭對手不同的「取捨」。

What are trade-offs?

"Trade-offs are the strategic equivalent of a fork in the road. If you take one path, you cannot simultaneously take the other." by Michael Porter

「取捨就好似去咗一個交叉路口咁， 你只可以二選其一，唔可以兩條路都行晒。」

做生意，唔係多啲，就好啲。 多啲產品、 多啲服務、多啲客戶， 唔代表你就係好啲。 因為你營業額可能多咗三成， 但利潤反而可能無咗一半。 咁我就情願營業額細啲，利潤多一倍好過。 記住一開始嘅時候我話 Michael Porter 講過:

"Competition is not about being the BEST, not about MARKET SHARE. Competition is about being UNIQUE, about earning PROFITS" by Michael Porter

競爭唔係要做到最好，最大嘅市佔率。競爭係要做到最獨特，同埋賺到錢，長遠地賺錢。

幾年前我講過，香港週街都係髮廊，但點解有間特別唔同?

video …

QB House (Quick Barber) 就係做咗好多「取捨」 trade-offs ， 好多嘢唔做，但反而吸引咗一班想「快、靚、正」 ，但又唔想求求其其、 污糟邋遢剪個頭髮嘅繁忙上班一族， most likely 男士們、三四五十歲左近。10 minutes, just cut!

QB House 專注培訓、建立系統，令呢班目標顧客群由原本一兩三個月先剪個頭髮，而家一兩三個星期就去剪轉一轉。 剪快咗、剪多咗，就令QB House 同佢嘅髮型師雖然做少咗嘢，但反而收入及利潤上升。This is what I call "trade-offs", LESS IS MORE!

就係因為 QB House 嘅 Trades-offs 同一般髮廊嘅競爭對手唔同，當初首創新嘅經營模式係日本做到最獨特， 亦都解釋咗點解佢1996年由東京一間開始， 短短幾年間就能夠開到全球幾百間分店，2018年仲係東京証交所主板上市， 依家市值近20億港幣。 雖然有好多人想抄佢，QB House 嘅專注，佢 make 嘅 trade-offs 至今依然令佢每年生意額都上升，到今日都保持住係「速剪」行業嘅領導地位。

我成日都話，「當你乜都做，等如你乜都唔做!」 …. 因為你無樣嘢做得好、無樣嘢做得專。When you please everybody, you please nobody. 做生意要「取捨」，唔放手，唔會得到更多。

可能你會覺得 Just-Cut, QB House 都做咗啦。 做髮廊仲可以點變? 根據 Michael Porter，大把方法變。 最緊要就係，唔係人做你做。Your trade-offs have to be different from your rivals, then you have a strategy.

你嘅「取捨」要同你競爭對手唔同，咁你就有好策略。人哋 Just-Cut, 咁你可唔可以 Just Perm 電髮? Just Color 染髮? Just Blow Dry 吹頭?

唉! Just Blow Dry? 美國加州有間咁嘅髮廊 …

佢就好似係 QB House 嘅翻版，但係 No Cuts No Color, Just Blowouts. 齋吹頭! 美金$40，45分鐘時間，班目標顧客群，即係長頭髮嘅二三四五十歲女士們， 就可以 enjoy 喺個輕鬆嘅環境洗下頭、按下頭、吹下頭、飲杯 champagne、聽下音樂、Relax 下，就有個清神爽利嘅頭見人!

因為做得夠專，懂得運用 Michael Porter 所指嘅 trade-offs ，同一般髮廊競爭對手唔同嘅 trade-offs, 好多女士就個個禮拜去幫襯，relax relax 下。2010年由美國加州第一間店開始， 十年間，全美開超過一百間分店， 擁有超過5000個髮型師， 每次美金$40，每個月幫緊20萬個客人吹頭。 淨係吹頭，依家營業額每年超過一億美金。

全球最大嘅傢俬公司，IKEA， 又係另一個Michael Porter 所指 Trade-Offs 嘅典型例子。佢由產品設計 (自己裝嵌)、產品種類 (簡單得來又多幾樣選擇)、 自己推住架車嘅購物模式、至到客戶服務 (間舖頭永遠唔易搵到人幫手，人客自己搞掂，慳番啲成本，換取平啲價錢)，到最後排隊畀錢、自己包裝、抬件貨返屋企 …. 如果唔係送貨要額外收費 (無得免費)。IKEA 成條嘅企業價值鏈 value chain 都係同其他一般嘅傢俬公司好唔同，有好唔同嘅 Trade-offs 取捨。

IKEA 嘅「取捨」，就能夠吸引咗一班 “with a thin wallet" 想價錢平，但又想 good design, 唔介意自己辛苦做多啲， 工餘時間，甚至乎自己花成日裝嵌埋嘅顧客。IKEA 明白佢唔會 serve 晒所有人。 我以前係美國讀大學、 或者啱啱出嚟 New York 做嘢，都好鍾意去 IKEA 買嘢，因為平! 而家? 叫我花成日嵌件傢俬，睬你都傻! I was an IKEA Customer, but not anymore! It's OK, you cannot please everybody! 做生意就係個「取捨」! 賺到錢就得啦。

美國最賺錢嘅航空公司 Southwest Airlines 西南航空都係一樣，No first class, No meals, No assigned seats, No baggage transfer, No planes other than Boeing 737s, No International Flight … so on and so forth.

無頭等、無飛機餐、無預設定座位、無行李轉運 、除咗波音737乜嘢客機都無、無國際航線。 仲有好多都比一般其他航空公司無。

但就係因為「冇」， 運動複雜程度及成本下降，Southwest 就可以專注做以下幾樣嘢特別好，就係「平」、「快」、「準時」、員工做得開心自然服務態度更好。其他乜都無， 但未必個個客人都啱!

於是 Southwest 有個好出名嘅 "Pen Pal" 故事，就有位乘客 Mrs. Crabapple， 經常好唔滿意 Southwest Airlines 乜都冇，無頭等、無飛機餐、無預設定座位、無行李轉運等等等等， 經常寫信去 Southwest 投訴，呢個「筆友」"Pen Pal" 個個客戶服務部同事都怕咗佢， 寫完又寫， 回覆左又寫，投訴完又投訴。 直至客戶服務 部嘅同事們都冇計， 叫當時嘅CEO/創辦人 Herb Kelleher 回覆。佢點寫? 真人真事! 60秒內，佢回覆:

“Dear Mrs. Crabapple. We will miss you. Love, Herb." 即係話，請佢走， 唔好再返來!

聽落好似好搞笑，但Michael Porter 話呢個係一個典型嘅 trade-offs 例子，you cannot please everyone. 記住，一開始嘅時候，我講過:

"Strategy is making trade-offs in competing. The essence of strategy is choosing what not to do." by Michael Porter.

策略就係要以「取捨」去競爭。 取捨嘅精髓就係要知道唔做乜!

"When you try to offer something for everybody, you tend to relax the trade-offs that underpin your competitive advantage." by Michael Porter.

當您嘗試做曬所有嘢去服務每一個人，你嘅「取捨」就會減少， 同時亦都會減少你嘅競爭優勢。

善用 Trade-offs 「取捨」去增強自己競爭力嘅機會隨處都係，爭在你願唔願意「放手」，先能夠取得「更多」。

包括我自己在內， 如果我乜嘢地產項目都投資，有賺錢就買， 甚至乎集資錢多地盤都搞埋， 我只係一個三四流嘅地產發展商。 我點同新鴻基/恒基/長實打呢? 但我專注幾千萬以下嘅香港街舖，我就係一個一流嘅商舖基金公司， 全香港人， 包括所有大嘅地產發展商，係街舖買賣都唔會夠我來。 社運/肺炎後，全香港買賣舖無人夠我哋多，呢個係事實!

"Trade-offs are choices that make strategies sustainable because they are not easy to match or to neutralize." by Michael Porter.

「取捨」會令到策略更有持續性，因為競爭對手 好難去複製或抵消你嘅優勢。特別是你嘅 first mover advantage 先行者優勢。

我係香港第一個商舖基金，就永遠都係香港第一個商舖基金。只我哋專注，未來幾十年，我知道係香港嘅街舖，無人會動搖到我哋嘅領導地位。

即是有人入嚟炒，Michael Porter 話新入嚟嘅 「模仿者」好多時都只係做 Straddling 跨騎， 即係好似「一腳踏兩船」咁， 自己本身嘅本業又做，商舖又做，結果兩邊都做唔「專」。

就係因為有自信我先咁講。因為好似今集一開始咁講，根據 Michael Porter 嘅 "Trade-offs different from rivals"， 我哋係放棄咗好多嘅嘢，同競爭對手大大唔同，先能夠建立到我哋今日係香港街舖嘅領導地位。 只要我哋專注，我哋嘅基金投資者會賺錢! I know it. 但如果有一日，我開始搞工廈、搞商廈、搞地盤、搞英國樓、搞埋茶餐廳、 補習社 、 酒樓、酒店等， 就係投資者應該攞錢走嘅時候! 乜都做，就開始等如乜都唔做!

你呢? What are your trade-offs? 你的「取捨」同競爭對手有咩唔同呢? 抑或人做你做，人客想要乜，你就俾佢乜呢?

There is no problem with that! 第一集一開始我就話，99%嘅公司都係咁，養家活兒可能好多年都冇問題， 但根據 Michael Porter，你只係停留係第二個 S - Sustaining 持續緊嘅階段。 做好多年，搵到食，但可能仍然冇人識你，無突破。Survive, Sustain, 但要去到第三個 S, Succeed, I mean Super Successful 好似一支箭咁標上去，等如以上 QB House, DryBar, IKEA, Southwest Airlines 咁，你就要有 strategy 策略。 你嘅「取捨」trade-offs 要同競爭對手截然不同。

李小龍嘅名言，亦都係掛喺我公司office嘅唯一名言: "I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times."

李小龍唔怕嗰啲踢過一萬種唔同腳法嘅人。但佢怕嗰啲踢過一種腳法一萬次嘅人。 你嘅腳法又點呢? 有興趣一齊研究下點做? 聽多啲 Michael Porter，就來我星期六嘅早餐會啦! 下集我再同你講 (4) Fit across value chain 成條企業價值鏈的活動，如何配合去增強你的競爭優勢?

。。。。。

My hobby 《星期六早餐會》!

九/十月份早餐會 Topic: Applying "Michael Porter" to your business: How to compete and win!

哈佛分享: 如何應用「米高波特」於你盤生意? 點競爭? 點贏?

講起哈佛策略教授， 無人出名過 Michael Porter. 有幸我2017年在哈佛親身上過他教的課程， 今次早餐會同你分享，希望對你做生意亦有所啟發。

有興趣參加啦 😃 每次限四位 (包括我)。 人多傾唔到計。

9月份，逢星期六早上9時開始，約三小時。地點中環。

對象: 中小企老闆/創業者/公司管理層，連我限4位。

有興趣參加的話，請 whatsapp 你的名片給 Suki (我助手) (+852) 5566 1335。

我唔係靠呢行搵食，免費，我請食早餐 😉 Be friends ..... 有機會到時見你。李根興 Edwin

www.edwinlee.com.hk
www.bwfund.com

聯絡李根興 whatsapp (+852) 90361143

#michael_porter #競爭策略

當時我們聽著音樂
還好我忘了是誰唱
當時桌上有一杯茶
還好我沒將它喝完
誰能告訴我　
要有多堅強
才敢念念不忘

當時如果留在這裡
你頭髮已經有多長
當時如果沒有告別
這大門會不會變成一道牆
有甚麼分別　
能夠呼吸的 就
不能夠放在身旁

看 當時的月亮
曾經代表誰的心　
結果都一樣
看　當時的月亮
一夜之間化做
今天的陽光

誰能告訴我　
哪一種信仰
能夠讓人　念念不忘
回頭看　
當時的月亮 　
曾經代表誰的心　
結果都一樣 　
看　當時的月亮 　
一夜之間化做
今天的陽光

當時如果沒有甚麼
當時如果擁有甚麼　
又會怎樣

We were listening to music
Fortunately I forgot who sang it
There was a cup of tea on the table
Fortunately, I didn't finish it
Who can tell me
How strong to be
I dare not forget

If I stay here at that time
How long your hair is already
If there was no farewell at that time
Will this gate become a wall
What's the difference 　
Able to breathe
Can't be placed by your side

Look at the moon at that time
Whose heart used to represent　
The result is the same
Look at the moon at the time
Overnight
Today's sunshine

Who can tell me
Which belief
Can make people remember
look back
The moon at that time 　
Whose heart has it ever represented　
The result is the same 　
Look at the moon at the time 　
Overnight
Today's sunshine

If there was nothing
What if I had it at that time　
What will happen
🌕🌹🌕🌹🌕🌹🌕🌹🌕🌹🌕🌹🌕🌹

Last Goodbye

[點擊 CC 觀看字幕]

數位聽歌：https://www.soundscape.net/a/18208

Jocelyn 9.4.0 Instagram ： https://instagram.com/jocelyn_wang_music/
上城娛樂Youtube ：https://www.youtube.com/channel/UCnmEW0hRhpo62rE-S7M_lsg

你對於校園的記憶是幾遍都擦不掉字跡的黑板還是跑了好幾次百米的操場？
Jocelyn 9.4.0上城娛樂R&B新星，繼與呂士軒為品牌Qore打造Keep Up單曲後，在這即將邁入新階段的求學時期，有別以往悲傷的分別，把對於全新開始的不安徬徨與離別的傷感幻化成R&B、Hip Hop的曲風帶入青春又輕鬆的詞句，給予大家最深的祝福。
不管未來旅途會有什麼新的冒險，別害怕朋友這不是Last Goodbye ，
相互陪伴彼此，食言的人當鬼～

Last Goodbye

詞曲： Jocelyn 9.4.0

Take it slow
這旅途還很久
路上風景美的不要錯過
留點時間給你和我 別硬著衝 like usual

Take a ride
求過程不求快
別為了離別害怕未來
下個十字路口 我們不見不散

記得
那天早上 為了調情翹的練習
操場上 為了抄襲跑的百米
黑版擦幾遍都擦不掉的字跡
偏感傷 手放不掉剩自己

Ｍy friend don’t forget me no eh eh
有些事 得時間做考驗
食言的當鬼 will we be the same

But what if this is our last goodbye
What if I fall down 回頭看 可你早已不在
Will you be there for me after tonight
只要一封line ㄧ聲hi 幾杯酒的晚餐

This won’t be our la- last goodbye
Won’t be our la- last goodbye

They say
天底下 無不散的宴席I just can’t see
前提下 道理深刻才需要學習
一樣的話碰上我們就不成立
早8可以翹 但走吧喝一下 從不缺席

Take it slow
We’ll make it farther
日子憧憬誰的才算足夠
終點實現的剩下多少初衷
I just wanna take a ride
With you 我不再怕未來
等下個十字路口
我們不見不散

製作人：劉偉德 Victor
演唱：Jocelyn 9.4.0
配唱／錄音：劉偉德 Victor、Jocelyn 9.4.0
編曲: Pieper beat、劉偉德 Victor
錄音室： 當道音樂Downtown Music
混音：劉偉德 Victor
攝影師： 張文綺 April
封面設計：P.W. CHEN Anthony

經紀公司｜上城娛樂股份有限公司Uptown Entertainment LTD. (LOGO)
總監製｜ 劉偉德 Victor
營運｜ 劉偉德 Victor
統籌｜劉偉德 Victor
行銷｜ 陳心瑀 Arielle
企宣｜陳心瑀 Arielle
執行｜陳心瑀 Arielle
藝人經紀 ｜陳心瑀 Arielle

「給晴晴：媽媽不想你經歷我所走過的彎路、再捱過我吃的苦……」
“I found very best in me because of you
One day I'll try to be a mom as great as you”

遙送「回信」給天上母親 憑歌寄意唱出最真摰情感

一張泛黃的信紙，伴隨著叫人掛念又窩心的筆跡，是歌曲《Fifth of May》誕生的起端。以新生代音樂人身份再度回歸的Robynn(葉晴晴），推出個人第二支深情之作，而今次所刻劃出的情感，源自於一份平凡卻教人動容的母愛。

歌名《Fifth of May》，5月5日正是代表著Robynn一個極其重視的日子——母親的生日。Robynn的媽媽於多年前罹癌病逝，雖無緣欣賞到女兒在出道後的舞台，但她卻一直留在Robynn的心中，無盡地給予Robynn力量與信心。而每逢5月5日，Robynn都會抽空回到她從小成長的家，感受與媽媽擁有共同回憶的地方。在一次的巧合之下，她找到了一封未曾翻閱的信，是母親在Robynn考進大學之時所書寫的。信中的內容除了讓Robynn憶記起昔日的點滴，亦被那份來自母親的憂心所感動，促使Robynn更想以媽媽作為榜樣，希望有朝一日能成為她一樣好的母親。

《Fifth of May》繼續由Robynn包辦曲詞創作，一字一句都飽含著她最真實的情感，深信在天上的媽媽也能夠收到這封「回信」。歌曲以清脆厚實的木結他聲作主軸，隨後編曲層次漸見豐富，搭配Robynn細膩的演繹更顯箇中張力。透過唱出自身所經歷那份堅定不移的母愛，Robynn希望也能同樣地把這份情感傳遞到聽眾的內心深處，也為世上每一位偉大的母親送上暖意。

MV加入親身經歷

Robynn出道9年,原本準備以個人歌手姿態回歸樂壇,驚喜迎來了天賜「禮物」，新的身份亦賦予了這首歌多一層的意義。懷胎四月拍攝了MV，與攝製隊冒熱同行為取靚景,雖然對懷孕中的她是一大挑戰,但她非常感激MV導演張蚊把兩首歌的MV連貫中有不同故事, 《Fifth of May》延續首部曲《Lost Forever》, 透過走訪小女孩曾身處的各個場景，回憶起她昔日的成長片段。而導演張蚊在創作整個故事的同時，亦巧妙地加入了兩個Robynn的親身經歷，分別是母親因癌病逝世，以及Robynn重回舊居偶然地找到一封母親寫給她封存多年從未寄出的信。透過這些細微的連繫，張蚊希望能進一步呈現出Robynn在寫這首時歌的真實心境，讓觀眾更能細味到箇中的感動,遙送「回信」給天上的母親。


Music & Lyrics by Robynn Yip
Produced & Arranged by T-Ma
Mixed by John Benedict Pereira
Mastered by Randy Merrill at Sterling Sound




Something 'bout the light breeze
on the Fifth of May
Takes me back to the bedroom
where I was raised
With the out of tune piano
that mended all my heartbreaks
I wrote my first songs ever here
while you just listened as I played


Nostalgia trickles down my face
onto your letter for me before you went away
it said...


"When I was young like you
I was tough like you
and I fought like you
but I hope it's easier for you;
I wasn’t as loved as a daughter
But as a mother oh I knew
No matter what I’d save the very best for you”


Dad hair is thinner and greyer by the day
But rest assured he’s healthy and in a happy state
Our house is so old
though he never wants to renovate
But I guess it’s great the place has
always stayed the same


Suddenly nostalgia trickles down my face
And on the fifth of May I thought of what you used to say


"When I was young like you
I was tough like you
and I fought like you
but I hope it's easier for you;
I wasn't as loved as a daughter
But as a mother oh I knew
No matter what I’d save the very best for you”


Even though you’re not here anymore
Empty house dusty frames rusty doors
Every year on this birthday of yours
I feel you here beside me


When you were young like me
You were tough for me
And you fought for me
And it wasn’t as easy as can be
You loved both your daughters
And there is one thing that holds true
I found very best in me because of you


And in your final weeks
You were tough as can be
and you fought for you
Against all the pain you went through
With every changing chapter
You’re still my rock my strength my truth
I found very best in me because of you
One day I'll try to be a mom as great as you


---------------------------------------
MV Credits






CAST:
Girl- Suey Kwok
Boy- Jeffrey Ngai Tsun Sang
Mother- Tina Cheng Pui Na
Father- Clifford Tsang


Director/ @IrvingCheung 張蚊
Assistant Director/ Lok Tsz Hong
Scriptwriter/ Ng King Lung


Director of Photography/ Tam Wai Kai
Focus Puller/ Tai Yun Hong
Camera Assistants/ Yeung Hiu Tung, Man Ho, Yu Hau Ming, Ng Yu Tat


Gaffer/ Ko Wing Chai
Lighting crew/ Lee Kwan Wai, Wong Wei Tung, Man Chi Chun


Photographer/ Quist Tsang @quistography


Art Director/ Nononino @n_n_n_o
Assistant Art Director/ Rex Loong
Costume Designers/ Jeff Mui & jumbotsang
Makeup Artist/ Anitalomakeup @anitaaal0125
Hair Stylist/ GLORIA Lam


Production Manager/ Annie Lau
Unit Manager/ Lai Yiu Chung
Production Assistants/
Christiana Yeung
Chan Siu Lun


Post-production/ Glance Limited
Post-production Producer/ Philip Chan
Editor/ Lam Chi Hang
Colourist/ Li Man Lok
On-line/ Steven Cheung Chun Ho
Graphics & Subtitling/ Nononino @n_n_n_o


Artiste Management / Jennings Wong @RYE Music
Special Thanks / amanwithahat, Dionne Lee, JT, Nicky Ma, Connie Yau

[Let's get lost forever....where there are no fires or plagues...
some place where we don't have to fight]

當一個公司合約結束時， 它就不知不覺地結束了。在自由身的那一天， 或許會回顧著過去九年的一切， 但也同時感覺不到太大的分別。 但當真的實在地推出了一首歌， 這感覺很真實， 真的感覺在未曾到達過的領域， 在固有的藍圖當中消失了。 但我很樂意， 很樂意終於能當一個成年人， 自己當自己的老闆、自己當自己的唱片公司、自己說的算。 以下我要感謝很多很多人， 包括這次合作的音樂製作和MV製作團隊、前公司的所有同事、Kendy、和所有歌迷粉絲， 讓我可以造就今天的自己。 感謝我新的版權公司 Warner Chappell， 和推廣團隊。

Sometimes when a label contract is over, it’s just over. But you don’t really feel the difference... but this feels so real, and feels like untapped territory. But I’m grateful for my friends - esp my music producer Terrence Ma and my MV director Irving Cheung and the entire production crew for going above and beyond for this song of mine I wrote with tears.

This is my first single since my departure from my old company, and hiatus of my duo. I wish to thank everyone I've ever worked with, past and present, who shaped me into who I am today.

Thanks to Connie Yau @ Spin Creative Designs, who designed my new company logo, and created an instagram filter to promote this song.
Thanks to Warner Chappell, my new publisher, who also went above and beyond for my distribution. Thanks to Jennings and Red Cat for helping me with promotions.

I owe a lot to the people who stuck by me and believed in me, the friends, fans, subscribers and followers, from Hong Kong and everywhere else, for welcoming me back into this journey as a soloist, for respecting my decisions to take a different path. I owe it to my supportive family. I may be forever searching, forever lost, but right now, I’m so glad and happy to be able to be my own label and my own boss, and I'm enjoying every bit of it. Thank you all so much.



Music & Lyrics Written by Robynn Yip
Produced & Arranged by T-Ma
Mixed by John Benedict Pereira,
Mastered by Randy Merrill at Sterling Sound


《Lost forever》

There’s nothing left to explain
Nothing else can contain
The can of worms opened and words spoken
My broken emotions remain

I take a trip down memory lane
Hoping it could ease the pain
I never wanted it so complicated
But it’s too much too late

It’s not like I got a plan no
It’s not like I got any control
Home is where the heart is
But if it’s broken there’s nowhere to go

Let’s get lost forever
Where no one knows our names
Let's disappear into thin air
Up in the clouds where we can breathe again

Let’s get lost forever
Above the skylines we’ll find
Some place where we don’t have to fight
Let’s get lost forever

So what if time fades the pain
Could we learn to love again
With all the souls shaken and bridges broken
Is it possible to mend

And I don’t care where we go
If I got your hand to hold
Our hearts will guide us home
Back to the places that we used to know

Let’s get lost forever
Where no one knows our names
Let's disappear into thin air
Up in the clouds where we can meet again

Let’s get lost forever
Above the skylines we’ll find
Some place where we don’t have to fight

If all I got is my faith to follow
All I got is a book of unknowns
Then let me take a moment to let go
If all we see are just color codes
But I’m just me and no one really knows
What our future holds

Let’s get lost together
Where there are no fires or plagues
If we could try to do it right again
Would you be there or would you run from me

Just get lost together
If only one day we’d find
Some way where we don’t have to fight
Some way where we don’t have to hide or get lost forever

Lost forever

Full Credits

Music & Lyrics by Robynn Yip
Produced & Arranged by T-Ma
Mixed by John Benedict Pereira
Mastered by Randy Merrill at Sterling Sound

CAST:
Girl- Suey Kwok
Boy- Jeffrey Ngai Tsun Sang
Mother- Tina Cheng Pui Na
Father- Clifford Tsang

Director/ @Irvingcheung 張蚊
Assistant Director/ Lok Tsz Hong
Scriptwriter/ Ng King Lung

Director of Photography/ Tam Wai Kai
Focus Puller/ Tai Yun Hong
Camera Assistants/
Yeung Hiu Tung
Man Ho
Yu Hau Ming
Ng Yu Tat

Gaffer/ Ko Wing Chai
Lighting crew/
Lee Kwan Wai
Wong Wei Tung
Man Chi Chun

Photographer/ Quist Tsang @quistography

Art Director/ Nononino @n_n_n_o
Assistant Art Director/ Rex Loong
Costume Designers/ Jeff Mui & jumbotsang
Makeup Artist/ Anitalomakeup @anitaaal0125
Hair Stylist/ GLORIA Lam

Production Manager/ Annie Lau
Unit Manager/ Lai Yiu Chung
Production Assistants/
Christiana Yeung
Chan Siu Lun

Post-production/ Glance Limited
Post-production Producer/ Philip Chan
Editor/ Lam Chi Hang
Colourist/ Li Man Lok
On-line/ Steven Cheung Chun Ho
Graphics & Subtitling/ Nononino @n_n_n_o

Artiste Management / Jennings Wong @RYE Music
Special Thanks / amanwithahat, Dionne Lee, JT, Nicky Ma