กรณีศึกษา ธุรกิจแบรนด์เนมมือสอง ออนไลน์ / โดย ลงทุนแมน
“ถ้ามีคนขายสินค้าแบรนด์หรูมือสองในราคาเพียงไม่กี่พันบาท
เราจะมั่นใจได้อย่างไรว่า สินค้าชิ้นนั้นไม่ใช่ของปลอม”
...Continue ReadingCase study of used brand name business online / by investing man
" if someone sells used luxury brand products for only a few thousand baht.
How can we make sure that item is not fake "
This is a problem for both seller and buyers in the brand name market.
Because sellers want to sell their products ASAP
The buyer is not confident in the product.
But if we can prove that the item is authentic
Trading Luxury Brands is no longer difficult.
This idea has become the beginning of starttoi. Cuddle worth more than ten thousand baht.
Named the real
What kind of business model does the realreal have?
And how did this happen
Invest, man will tell you about it.
The story starts with Mr. Julie Wainwright is an American businesswoman who has passed through the big monsoon of life.
That's the end of marriage with a pet business that goes bankrupt in the same day.
After that, she gets to live each day with exercise and painting.
When she had a better state of mind, she decided to go back to the company again.
But it turns out the work that I don't inspire her living.
Time goes by..
Mr. Julie feels like it's time to do something to change your life.
And a big coincidence happened.
Ms. Julie noticed her friend is buying used branded clothes from real stores instead of shopping online via Ebay.
The main reason is that she's not sure to get the real one if you buy it somewhere else.
Which brand name products are expensive. It wouldn't be good if the buyer is fooled.
When you hear the reason, Julie gets back to find out about luxury brands.
Which she found the luxury brand market in the United States has a total of $ 50,000 million per year.
When everything is perfect, Julie decided to start a business, a second-hand luxury brand trading website called the realreal that will ensure that it is real.
The Realreal business was founded in 2011
In the beginning, she used over 60 luxury brands from her own wardrobe, put them on the website.
After that, she started contacting customers who wanted to sell brand products such as Chanel, hermès, Louis Vuitton, Cartier, Rolex and van Cleef & Arpels.
So where does the real income come from?
The Realreal deduction will deduct 30 % from the sale price.
The Realreal will pick up items from the seller. Check if it's real. After that I will sell the product on the website.
In the first year, the realreal had sales up to $ 10 million.
And raised over $ 173 million in the next few years.
After that, the business keeps growing.
2017 the realreal sales are $ 500 million
The Realreal app downloads over 160,000 times per month
There are over 950 employees together.
Recently, the realreal has been assessed up to $ 450 million or around 14,000 million baht.
On the day when everything of life falls apart
It's not strange that we feel discouraged or hopeless.
But in the end, life will go on.
To find the dream of a new life again
Which is not sure that dream is due to something near.
If we take notice and pick it up
Could be successful. Become a business worth ten thousand million.
Just like you Julie who founded the realreal is possible..
“I had to finally say nobody is going to give me my dream job,
so I better figure it out myself.” - Julie Wainwright
"nobody can give me a dream job so i have to find it myself" - Julie Wainwright Founder the realreal
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References
-https://www.cnbc.com/2017/07/20/a-60-year-old-entrepreneur-took-her-business-from-zero-to-500-million.html
-https://pitchbook.com/
-https://www.crunchbase.com/organization/the-realreal#section-patents-and-trademarks-by-ipqweryTranslated
