[演講技巧] 用對的語言,說給對的人聽:看蕭美琴的 ALEC 演講
Presentality再次幫同學分享政治人物演講技巧。這次Andrew Yang 分析的對象是現任駐美代表蕭美琴 (Ambassador Bi-khim Hsiao)!
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這幾天看到網路上很多人稱讚蕭美琴在美國給的一場演講,是在 American Legislative Exchange Council 大會給的。Youtube 上還有完整的影片。
我就想要從一個英文撰稿人跟演講教練的角度,看一下她到底是哪裡講的好?
Ok, let’s go. First, the speech video itself: https://youtu.be/5ozMcauCjbs
★★★★★★★★★★★★
📌 連開頭都跟傳統台灣官員不一樣
她一開頭,就用一種很 personal 的方式回應主辦單位的介紹:
Thank you Karen for that kind introduction…
畢竟用人家的 first name,就感覺比較親切對不對?通常外交場合,都是用 last name 的。
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📌 而且她跟台灣大部分官員用英文演講的時候有一個很不一樣的地方:
她講話的時候,是看著聽眾的 lol。
你可能會覺得搞啥啊,講話不是就要看著對方嗎?但其實很多台灣官員可能是語文能力關係,或是沒時間把稿子弄熟,演講的時候大部分的時間是盯著稿子的,所以跟聽眾的 connection 真的就會打折扣。
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📌 另外一個小細節,就是她的節奏。
台灣很多官員不只是唸稿,還唸的斷斷續續,不停的卡住,蕭美琴就不一樣,講的算是非常流暢,尤其到後半段整個進入一個很好的 flow。
大家可能會覺得這只是英文好,但其實不完全是。我們也看過很多英文比蕭大使還要好的人,演講超級卡。
★★★★★★★★★★★★
📌 講「對的字」,給對的聽眾
第二個細節,就是她的用字遣詞。
我們注意這裡:
I’m so honored to be able to be here in person, to use this occasion to express my gratitude… to the so many outstanding freedom-loving legislators around the United States.
還有這裡,講到主辦單位 ALEC 頒獎給蔡總統,她說:
It is also recognition for the freedom-loving people of Taiwan, and our determination to keep Taiwan free.
我們要指出的共通點在哪裡?
對,就是 “Freedom-loving”。
我在美國住十幾年,從大學到研究所到華府工作,周圍的朋友大多都是左派的,我不記得他們之中有任何人,任何一次,說過 “freedom-loving” 或甚至強調 freedom。這代表蕭大使真的很會對「對的人」說「對的話」。
她知道這群聽眾是美國保守派的,「自由」對他們來說是絕對的價值跟原則。所以一說完這段,就迎來熱烈的掌聲。
我猜今天如果蕭大使對的是左派的聽眾,她肯定不會一直提到這些字眼。
她也不忘用 “side-by-side” 的語法,來強調台灣跟美國的價值。很多台灣官員都只會制式的重複:We share with you the values of freedom and democracy, blah blah blah…
但蕭大使就做一點變化:
I often say that you are living in the land of the free.
We are living on the island of the free.
Good line,又迎來一些掌聲。
*Btw, 為什麼是 “land of the free” 而不是 land of free 或是 free land?因為自由的不是土地,而是「人」,所以美國人才會說 “we are a free people”。所以 “the free” 代表的其實是「自由的人」。
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📌 掌控敘事 (Narrative)
我們再來看一段非常不錯的:
We also believe that it is only in societies that respect the freedom of speech, where true innovation can propel technology that advances human progress, instead of technology that is abused and used for surveillance and controlling their people.
美國時常有很多的辯論:我們應該要把什麼項目放在第一?科技進步?經濟成長?還是民主價值?
我在美國唸外交時,幫我們上課的前官員也會說:「我們先不要硬推民主,而是先幫助這些國家經濟成長,之後他們自然就會變成民主國家。」
蕭美琴的這段,就是一個反向的論述:如果沒有言論自由,就不會有真正的創新,因為科技會被用來控制人民,而不是真的改善大家的生活。
這就是敘事 (narrative) 的重點:不是只是提供一大堆 information 給大家 (this is what most people do),而是告訴大家要怎麼去「詮釋」這些資訊 (跟我們時常在說的 “framing” 有關)。
絕大部分台灣官員出去演講的時候,是完全沒有核心論述的,就只有提供一堆人家沒興趣也永遠不會記得的 information。
Can you spell B-O-R-I-N-G?
引用對方可以體會的經歷
講完一些硬一點的議題之後,她把話題帶到比較個人的層面:
I’m an ambassador now, I work in Washington, DC, but I used to be like you, I came from a legislature in Taiwan, I understand that all politics are local. And when we go back to our constituents, we wanna deliver on economic progress, we wanna deliver on the common values that we share.
說到個人經歷,突然感覺比較輕鬆,溫和對不對?這是一種非常好跟聽眾建立連結的方式,畢竟不是每一位外交官,都有跟聽眾同樣的經歷,所以她很會利用自己的強項。
但她這麼說,可是有目的:把聽眾的注意力帶到 “economic progress for constituents” 之後,她馬上用大家可以理解的數字,提醒聽眾台灣對美國「地方經濟」的重要性:
We’re in the State of Utah now, [Taiwan’s] size is only 15% the size of Utah, but we are the 8th largest consumer of US agricultural products in the world.
然後還不忘轉換成人均的數字!
Which means, per capita wise, each Taiwanese citizen is the second largest consumer — per capita wise — the second largest consumer of American agricultural products.
蠻厲害的對不對?但這樣還沒有結束喔!
★★★★★★★★★★★★
📌 需要完整分析的同學請留言「用對的語言,說給對的人聽!」。
還有, 快快訂閱Presentality,即時收到這些精闢分析!!!
圖片出處: https://bit.ly/3u6mHpL
同時也有355部Youtube影片,追蹤數超過75萬的網紅志祺七七 X 圖文不符,也在其Youtube影片中提到,本集節目由「ASML」贊助播出。 解密全球最大半導體設備商ASML EUV極紫外光獨家創新技術, 加入ASML Taiwan | 透過微影創新,一起創造未來! 👉🏻 如何加入ASML:https://lihi1.com/1Ys16 #BePartofProgress #Innovation ...
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work in progress 在 Facebook 的最佳貼文
Did an interview the other day and I was asked if I still got nervous on stage these days since it’s been quite awhile since I’ve started performing and my reply was an honest yes. I was never one who’ve got that kind of exuberant self-confidence and I struggled and still struggles with the fear of not being able to deliver or to live up to expectations each time on set and on stage. I can feel myself affected by the rolling comments with my confidence diminishing with each negative comment, drop in viewers, and that affects the performance and ya it spirals. Learning to stand firm and to self-assure that I’d work to do better the next time has been an ongoing progress in life.
I remember how years ago when I first started out in Getai, and was made to be the last singer on the list. I’d always end up crying on the way home after singing cause most audiences would tend to start packing up and leaving in order to catch the bus and I took that on myself really harshly. I’m never the pretty one nor the most talented. Growing up, there was never a “yes you can do it!” but loads of “who do you think you are.. you cannot one lah!” I wish people can see the difference when there’s a support system and when there isn’t.
If there’s any one of you who always feels out of place and that lack in you, who’s had your fire “being poured over with cold water” every time, let’s just strive together to constantly improve, mentally and also in terms of skills. When there’s negative comments flooding in, don’t forget those who took the time to give you a positive one, who showed you some love and those who believed in you enough to give you a spot wherever you are today. #workonrunon #storyofmylife 💪🏻💪🏻💪🏻
work in progress 在 Facebook 的最佳貼文
This term, I’m working on an art project of mine for GCSE Art & Design. Our keyword for the project is ‘Reflections’, and we started off during the summer holidays by taking a series of photographs based on the theme (some of which I will be sharing with you soon!), and for the past couple of weeks, we’ve been thoroughly delving into the topic and exploring lots of different parts of the project.
For this term, the end result that we’re planning for with this project is an engraving or etching based on our which is essentially a piece of art scratched into something like a metal plate or a woodblock. Ink is rolled onto the piece, then it’s pressed down onto a piece of paper to reveal the finished print.
For now, though, we’re just at the planning and research stage, which starts off with the holy grail of art projects…a mind map ✨ I was busy for hours on end editing, printing out, glueing in and annotating my photographs with my various ideas, thoughts, musings and anything else that might contribute to the project. I even took the liberty of adding some little doodles around the page to make it pop. The aim was really just to make a bustling, buzzing page full of information to make a strong first impression for our portfolio - and to be honest? I think I’ve done quite well on that respect; I’m very proud of the work I’ve put into it!
I was pleased to hear the positive feedback from my art teacher as well; according to her, my use of space, arrangement and bursts of colour made the mind map a great opening piece for the portfolio. Plus, I’m really glad to see that she loved all of my photos! A great start to the project, don’t ya think?
Work in progress,
O. Mukhtar O. Mukhlis
#theomarmukhtar
work in progress 在 志祺七七 X 圖文不符 Youtube 的最佳貼文
本集節目由「ASML」贊助播出。
解密全球最大半導體設備商ASML EUV極紫外光獨家創新技術,
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#ASML #微影設備
各節重點:
00:00 開頭
00:56 IC晶片是怎麼製成的?
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【 製作團隊 】
| 客戶/專案經理:Pony
|企劃:冰鱸、關節
|腳本:冰鱸
|編輯:土龍
|剪輯後製:絲繡
|剪輯助理:珊珊
|演出:志祺
——
【 本集參考資料 】
→半導體之島:https://bit.ly/3znkTK1
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→EUV 極紫外光!一個你應該知道與 台積電 相關的技術:https://bit.ly/3EkWPeN
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work in progress 在 Lindie Botes Youtube 的最佳貼文
Something different today - playing my new favorite game ? Virtually traveling a bit during these uNPreCeDEnteD times. Let's see how far my languages can get me in guessing which country I'm in. I apologize in advance to all Spanish and Portuguese speakers for confusing your languages so many times ?
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Welcome to my channel! My name is Lindie and I share my love for languages through my polyglot progress and language learning tips here. South African by birth, I spent most of my life in France, Pakistan, the UAE and Japan. Now I work as a UI/UX designer in Singapore. I'm a Christian and strive to shine God’s light in all I do. May this channel inspire you to reach your language goals!
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work in progress 在 Brenda Tan Youtube 的最讚貼文
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work in progress 在 工作以外, 告訴我們一個你正努力''Work in Progress'' 的目標。 Y 的推薦與評價
Q4 : 工作以外, 告訴我們一個你正努力''Work in Progress'' 的目標。 Y : 這可能不是什麼大型企劃,但一直在我腦海中。我很想籌劃一個關於WIP 的造型指南, ... ... <看更多>